We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.
Wherever you look today, countless creatives are making important contributions to both the design industry and the world at large. Here's a list of 100 of the most talented and influential of these creatives working today.
On our top 100 designers you should know list, Hanah Ho is a New York-based designer who is best known for her political design work with Hillary Clinton’s “Hillary For America” campaign. Working with Clinton’s team, she led both merchandise and email design and much more.
Leading brand strategist Hajj Flemings inspires people and brands to build, launch and grow their ideas. Here, he shares his thoughts on changing the world.
Matthew Manos first met Maksim Karalevich when he was working with the Strelka Institute in Moscow. They shared a meal at the wonderfully bizarre Дом ученых, which translates to "House of Scientists". Now they continue their conversation about design here on HOW.
London is certainly a design city, and its agencies reflect that. Here, we present five London design agencies worth taking note of for their eye-popping design.
Feast your eyes on a sampling of the work that has informed, provoked and inspired the graphic design industry since the first issue of HOW rolled off the press.
Let's catch up with 10 of the people who played major roles in the design industry in the ’90s and early 2000s: David Carson, Robynne Raye, Michael Strassburger, Bill Cahan, Sean Adams, Noreen Morioka, John Sayles, Sheree Clark, David Salanitro and Jennifer Sterling.
There are dozens of graphic designers behind some of hip hop’s biggest stars. Meet some of the most talented in the industry.
Chip Kidd is definitely the rockstar of the dust jacket and he dishes on how to pull it off.