Designer Spotlight: Famous Graphic Designers, Design Firms

HOW shines the spotlight on a graphic or web designer, an individual churning out fabulous freelance design work, or a group of designers producing their creative best. Get an inside look at these creatives whom are creating quite a stir with their design projects and creating a name for themselves. You’ll also be able to soak up a few pointers from these pros in terms of the philosophy behind their design business. Plus, see their amazing designs.

Create Your Signature Story with David Aaker

We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.

HOW 100: Political Design with Hanah Ho

On our top 100 designers you should know list, Hanah Ho is a New York-based designer who is best known for her political design work with Hillary Clinton’s “Hillary For America” campaign. Working with Clinton’s team, she led both merchandise and email design and much more.

Spotlight: Maksim Karalevich

Matthew Manos first met Maksim Karalevich when he was working with the Strelka Institute in Moscow. They shared a meal at the wonderfully bizarre Дом ученых, which translates to "House of Scientists". Now they continue their conversation about design here on HOW.