The Brooklyn Bridge Reimagined in Type

HOW Interactive Design Conference advisory-board member Cameron Moll’s perspective on design principles is one we’ve always been eager to know and to see in action, so we’re all kinds of excited about his breathtaking reimagining of the Brooklyn Bridge in type in his newly released typography poster.

In 2011, when Cameron first became part of the advisory board and speaker line-up for HIDC, he admitted to us that although he devoted 10% of his workday to his “letterpress posters, blogging, tweeting, conference speaking, and stuff like that,” he was struggling to find the time to begin designing the third typography poster in his letterpress type series.

Flash-forward to 2014: Cameron is still all about HIDC, is still exploring good vs. great design, and has finally released his third breathtaking letterpress type poster to the public so that we can order it and clutch it to our chests—er, admire it on our walls.

Brooklyn Bridge Letterpress Poster

Cameron Moll; Typography Poster

Cameron Moll; Typography Poster

Cameron Moll; Typography Poster

Cameron Moll; Typography Poster

A Treasure Hunt for Type

The Brooklyn Bridge typography poster is full of more than just beautifully designed letters: It contains hidden text, which is to say that Cameron basically created the best treasure hunt on Earth for us type-lovers. Contained in the artwork—and documented in the companion booklet—are words related to the bridge, including the names of the architect, engineers, and laborers that perished; and shops and restaurants in Brooklyn.

Type-Love At First Sight

Cameron recently launched a website, too, as part of the release of the Brooklyn Bridge letterpress poster to the public. It’s interesting to note how responsive design comes into play after the completion of a print project, not only in promotion but in crafting a place in the digital world for a timeless piece such as this.

On the site, he talks about the love-at-first-sight he experienced upon seeing the Brooklyn Bridge for the first time, and how that compelled him to launch a Kickstarter project to help fund the printing of the posters.

“The time spent designing the artwork was more than 300 hours,” Cameron says, “but the time spent doing research—trips to Brooklyn, studying the bridge, selecting typefaces, thoroughly annotating The Great Bridge—is easily double or triple that amount.” Cameron says he does plan to continue this poster series—after all, he is the only one in the world right now who’s doing this sort of artwork—but his next project will be far less time-consuming.

For those of you interested in the economics of a Kickstarter project, Cameron breaks it down for us here and sheds some light on profitability.

Basic Type Bootcamp, HOW U

And if you don’t already have his reimagining of the Roman Colosseum and the Salt Lake Temple, you might consider satisfying your type-craving with a 3-pack of all three posters, which are printed by Bryce Knudson of Bjorn Press.

Ready to grab these posters for your wall? Inspired to create your own typography posters?