Sure, mom always said, “don’t play with your food,” but she probably didn’t say “don’t play with your food illustration.” That’s a good thing because otherwise we may have missed out on illustrator Matthew Allen‘s delightful design for “Food & Wine” magazine.
When the publication requested an illustration to differential butcher’s cuts—wing from butt, leg from thigh and so forth—Allen incorporated a rustic look with hand-lettered type. Allen also succeeded in emulating the “wood block print feel” of traditional butcher’s cuts charts for cows.
If you like this illustration, you should also check out the typographic illustrations Allen completed for “Bon Appetit” magazine. Believe me when I say breakfast never looked so good.
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