James Pannafino on Why HOW Interactive Is a “Stand Out” Conference

It’s a new year for the HOW Interactive Design Conference — which means we’re bringing attendees a brand new program covering the most up-to-date topics in web design.

HIDC 2013With the fast pace and ever-evolving nature of design, we’re certain you’ve got plenty of skills to refresh and update this year. We’re offering a discounted rate for the show until October 7th, so make sure you secure your seat!

What Makes the HOW Interactive Design Conference Stand Out?

The HOW Interactive Design Conference is created for designers, with designers’ needs top-of-mind.  Every session is hand-picked and shaped to make you a better designer — and expand your interactive understanding.

Gearing up for the event, we caught up with interactive design educator and HOW speaker James Pannafino about what he’s most looking forward to this year…

What’s most exciting to you about presenting/attending at the HOW Interactive Design Conference? There are several reasons I’m excited to be part of the HOW Interactive Design Conference. First, I love sharing my research and knowledge, anything I can say to help the conference attendees gain a professional edge is a win for me.

Also, I think it’s great how attendees have direct access to the speakers at the conference; personal interaction makes this conference stand out to me. Plus, the positive atmosphere is very refreshing; the people at HOW really create a good environment for everyone.

See more of James Pannafino, including his design tutorial, at MyDesignShop.com.

James PannafinoWhat’s been one of your favorite projects? Easymy recently published book Interdisciplinary Interaction Design. It addresses how people deal with words, read images, explore physical space, think about time and motion, and how actions and responses affect human behavior. It is my hope that this book is a starting point for creating a visual language to enhance the understanding of interdisciplinary theories within interactive design.

Some conference-goers will have recently moved over to the digital side. What advice or tips would you give them? Most people say you have to learn to love to learn … this references the fact that the interactive design world is constantly changing. While I agree that we always have to learn, I think patience is just as important. I often see designers suffer from information overload as they try to learn, HTML, CSS, User Experience, Web Standards, Web Typography, etc. I suggest slowing down and take in the history and meaning of Interactive design first. Try to enjoy the journey from print to digital design. No one’s career was rebuilt over night.

What most excites you about the world of design? I am very excited about the idea of ubiquitous computing becoming more and more a part of the graphic and interactive design field. Be it google glass or the apple iwatch we have the ability to access the interactive world everywhere we are. As designers we have to think beyond print or web page design, it’s much bigger than that.

What do you think of the state of Interactive Design education? We have been at a turning point where the industry wants graduates to have more and more Web, mobile and UX design experience. I don’t think design programs should cut print design, but Chris Bulter stated it well at the HOWIDC 2012 when he said, “print design is not dead, it is just becoming more refined.” As educators it’s our job to keep those timeless principles (sound typography, compositional hierarchy, color theory) but also address human center design, interaction and social issues. In many cases educators have to reinvent themselves and make major changes to the curriculum. There should be more courses in interaction design, experience design, motion design, Web typography and etc. Everyone must change and adjust to the world around us, both educators and professionals alike.

HIDC 2013

Don’t miss James Pannafino’s session: Interdisciplinary Approach to Interactive Design at the 2013 HOW Interactive Design Conference. Get registered today for the discounted rate!