Enter the HOW Promotion & Marketing Design Awards by April 27 for your chance at prizes like a free Big Ticket to HOW Design Live 2019, a lunch date with a HOW Design Live speaker, a spot in a gorgeous, all-new hardcover book from HOW+PRINT
As someone who works so closely with ad agencies and marketers, I feel a little jaded when it comes to being a consumer. I’ve gotten so good at blocking out the noise of typical day-to-day ads. That’s why I’m excited to share these 10 ads that really stood out to me over the past year.
Comedy sells. And it’s a great way to break through the monotony of our consumer lives. The creators of these funny advertisements clearly knew that. Hopefully these campaigns will bring you a smile and maybe even some inspiration for your next project.
Speaking of projects, don’t forget to enter your best promotion & marketing design projects in HOW’s longest-running competition. Past winners include names like Louise Fili, Stefan Sagmeister, Jessica Hische and more.
10 Funny Advertisements Sure to Make You Chuckle
Agency: Ogilvy & Mather Cape Town | Client: Volkswagen
Volkswagen is keeping to their Mad Men-esque advertisements with this campaign. They’re simple, eye-catching and speak for themselves.
Agency: Kentucky for Kentucky | Client: The Kentucky Commonwealth (sort of)
To catch the interest of readers in an issue of Oxford American, Kentucky for Kentucky created this ad with a big ol’ typo right in the headline. As someone who was born and raised in Kentucky, I adore this ad.
To give it a little more fun, the caption reads: “We know. It’s ‘your’ not ‘you’re.’ We just figured that a typo would be the best way for our ad to stand out in a fine publication like Oxford American Magazine. But nice catch anyway, William Faulkner.” Classy.
Agency: BBDO | Client: Mars, M&Ms
Danny DeVito + chocolate + cannabalism? Sure, why not.
Agency: Denny’s | Client: Denny’s
zoom in on the syrup pic.twitter.com/omRBupjrXq
— Denny’s (@DennysDiner) March 1, 2017
Yes, social media posting does count as marketing and advertising, especially today. Denny’s post here reminds me so much of those old “when you see it” memes. Combining nostalgia, interaction and humor makes for a pretty solid ad. Who’s ready for a Grand Slam?
Agency: Lucky Generals | Client: Amazon
Did someone say “celebrity endorsement”?
Agency: Wieden + Kennedy New York; Colossal Media | Client: Delta Airlines
Adweek did a great job covering this Delta campaign. “World travelers are more likely to be swiped right.” Take a pic with one of these exotic murals, post it to your Tinder account and find your new travel buddy. Then use Delta while you fall madly in love on your adventures.
Agency: Droga5 | Client: Tourism Australia
When I first saw this advertisement, I was so excited to learn that Danny McBride and Chris Hemsworth were making a comedy together. Turns out, they’re not. It’s just a really good campaign for Tourism Australia. As if I needed another reason to want to travel down under.
Agency: Spotify | Client: Spotify
Spotify has done this before, and there’s nothing wrong with that. The 2018 Goals campaign was even funnier and #relatable.
Agency: Grey New York | Client: Pringles
Yeah, we’re sharing this video on 4/20. We see you.