If there’s one thing that wins me over in an advertisement, it’s effective use of humor. I mean, who doesn’t love a funny ad? I for one have been known to spend the better part of a Friday night looking up my favorite funny ads of all time and showing them to my husband for what’s probably the twentieth time. (It’s always funnier the twentieth time, right?)
Knowing that some funny ads might make your day a little brighter or serve as inspiration for your next project, the HOW team couldn’t help but curate a little collection below, including some old favorites, some we’ve recently discovered and some so weird you can’t help but laugh, plus a couple of vintage ads for good measure.
If you’ve created your own funny or just plain fantastic ads, enter the HOW Promotion & Marketing Design Awards. It’s the only competition specifically dedicated to recognizing all kinds of outstanding promotion design work—ads, brochures, corporate identities and posters, even invitations, birth announcements and student projects. (Check out the category descriptions here.)
So enjoy the funny ads below, and then get moving on your entry! Because no joke—this upcoming weekend is your last weekend to enter. The deadline is 11:59 pm EST on Monday, April 24.
17 Funny Ads to Brighten Your Day a Little
This recent ad for Samsung, created by Leo Burnett Chicago, will put a smile on your face—and might just bring a tear to your eye. Also, you’ll probably be singing Elton John the rest of the day.
Speaking of birds, check out this ad for Wrigley Orbit by Gitam BBDO.
Havas Boondoggle made us laugh with this ad for Metamucil.
Funny little short by Clemenger BBDO for Melbourne International Comedy Festival.
WWE star The Great Khali stars in this mockumentary-style ad by Publicis South Asia for Ambuja Cement.
A recent campaign for Duke Health by “reformed ad agency” The Variable included this millennial-focused ad, which they ran in pre-roll and in cinema.
Print ad for Kia Service by Art Grup.
Image via Ads of the World
A boxer named Moose wants to know “wat doing?” in this ad created for ClearScore by London-based creative agency 18 Feet & Rising. If you have a silly sense of humor (or just can’t get enough of Moose), check out another ad from this campaign here. And of course for the cat people, there’s this one.
Old-but-still-funny ad from Y&R Malaysia for Softan fabric softener.
image via Ads of the World
Leo Burnett’s mischievous Mayhem commercials for Allstate are personal favorites of mine, and nothing beats the raccoon one.
Sometimes it takes a good print ad to encourage more movie-going. Duval Guillaume designed this ad for Utopia Group of Cinemas.
Seeing as animals make everything funnier, National Geographic has the advantage in this ad by Heads.
Could be because I’m currently experiencing the horror of buying a house in a seller’s market, but this ad by Entrinisic (now part of Engagement Labs) had me giggling.
Another by Clemenger BBDO for the Melbourne International Comedy Festival.
Gotta love this punny vintage ad for Texas Instruments.
And last but not least, this vintage from Honeywell that’s probably funnier now than it was then.
You Have Only Until Monday Night!
If you’ve created an effective promo for your business, for a client or for a class project, enter it in the HOW Promotion & Marketing Design Awards by 11:59 pm EST on 4/24. All winners will be published in the Fall 2017 issue of HOW magazine, and the Best of Show winner scores a Big Ticket to HOW Design Live 2018, where they’ll receive a gorgeous trophy on stage.
Hear from past winners:
Kristen Parks, owner of Eleven Peppers Studios, says that winning the HOW Promotion & Marketing Design Awards “has been most valuable from a recruiting perspective, by sharing the win on social media and our company website. HOW Awards resonate with top candidates.”
And Susan Turnock and Heather Arak, co-owners of Gifts for the Good Life, say that “being recognized for work you love doing is icing on the cake.”
Ready to get recognition for your superb promo work? Enter by 11:59 pm EST on April 24!