Willer, Padilla & Arnett: Your International Design Awards Judges

Generic_Competition_Logos_International_130x130This is the year to enter your best design work into the International Design Awards. If you didn’t already know—HOW has an extensive international reach, and design competition winners gain valuable exposure in HOW magazine and HOWdesign.com. Plus, the Best of Show winner scores a free trip to HOW Design Live 2016 in Atlanta (that means round-trip airfare, hotel and conference registration).

What’s especially exciting this year is the esteemed panel of judges we’ve chosen to determine the winners: Marina Willer, Pentagram partner, Sebastian Padilla, co-founder and creative director of Anagrama, and Dana Arnett, chief executive officer at VSA Partners.

If you want a chance for your work to be seen by a global audience and for these talented individuals to be the ones to review it, be sure to enter today. Deadline: Friday, Sept. 18.

Meet the Judges of the HOW International Design Awards


From left: Marina Willer, Dana Arnett, and Sebastian Padilla

Marina Willer, Pentagram partner

Marina_Willer_-design-competition-how-international-design-awardsBoth a graphic designer and a film-maker, Marina Willer is the first female Partner of Pentagram in the UK. Prior to joining Pentagram as partner and creative director, she was executive creative director for Wolff Olins in London, where clients included Tate, Southbank Centre, Schaulager Museum in Basel and Oxfam. Willer also helped to rebrand Macmillan Cancer Support. She’s an external examiner at the Royal College of Art, and she was nominated for the Alliance Graphique Internationale.

About Pentagram:
Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 19 partners, a group of friends who are all leaders in their individual creative fields. They work in London, New York, San Francisco, Berlin and Austin. They design everything: architecture, interiors, products, identities, publications, posters, books, exhibitions, websites, and digital installations. Each of their clients works directly with one or more of their partners. This reflects their conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.


Marina Willer and team created this summer campaign for a Brazilian shoe bran.



Marina Willer and team created this identity for Rogers Stirk Harbour and Partners.


Marina Willer and team designed this pop-up gallery in an ice-cream van for The Artful Project.



Dana Arnett, chief executive officer at VSA Partners

arnett-design-competition-how-international-design-awardsThe design world has been lucky enough to entertain Dana Arnett‘s presence for nearly 30 years now and because of that has enjoyed positive impacts in leadership, business and brand consulting, and policymaking. As a result, Arnett has been recognized internationally by numerous organizations for his contributions to design and design thinking.

With Arnett as chief executive offer at VSA Partners—guiding the firm in the creation of brand programs, digital and interactive initiatives, and marketing solutions for diverse clients—the firm has developed notable scale, capability, and reputation. Because of that, VSA is widely considered to be one of the industry’s leading brand agencies.

Arnett was also a part of a recent project in honor of the 75th anniversary of HOW‘s sister publication PrintDebbie Millman asked 75 of the best creatives working today to design the word “print.” We provided specs, but no further direction. Arnett responded with the exclusive design seen below. (The full collection was featured in a gallery at HOW Design Live. See more of the PRINT75 designs here.)

About VSA:
For more than 30 years, VSA’s interconnected approach to strategy, design and technology has helped transform and propel some of the world’s most respected brands and forward-thinking businesses. We serve leaders seeking to drive marketplace results and enterprise value in today’s increasingly complex, cross-channel, consumer-driven world.






Sebastian Padilla, co-founder and creative director of Anagrama

sebastian-design-competition-how-international-design-awardsThere’s a reason Sebastian Padilla has been on everyone’s radar lately. You may have read about him in the Spring 2015 issue of HOW, or even seen him in person at HOW Design Live this past May. As creative director at Anagrama, he’s helped the branding, architecture and software development firm to make an extraordinary impact in the design world—as well as in its local community.

About Anagrama: 
Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. Their clients include companies from varied industries in countries all around the world. Anagrama creates the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the upmost attention to details, to providing perfect solutions based on the analysis of tangible data.

Services reach all of the branding spectrum, from strategic brand consulting, to logotype, naming, peripherals and captivating illustration design, through architecture & interior design projects, and business based solutions around custom developed software. Anagrama breaks from the traditional creative agency scheme, integrating multidisciplinary teams of creative and business experts.







S0123_1Get inspired by paging through the Spring 2015 issue of HOW, in which you’ll find 300+ award-winning projects from HOW’s International Design Awards.

You don’t need a passport to access this large span of international inspiration—we’ve gathered it all right here.