My Best Work: Amazing Design from Great Designers

HOW editors ask superstars of the design profession to share their best, favorite or most memorable design projects. Some of these top designers choose work from their early design careers, their most challenging project or the piece that was most satisfying to create. It’s always exciting to see what these famous designers deem as their best work. It’s even more exciting to hear the stories unravel as to how these sometimes surprising projects became a personal best.

11 Drool-Worthy Self Promotion Designs & Resumes

As we gear up for the deadline of the HOW Promotion & Design Awards, we wanted to share a few examples of the unique and gorgeous types of self promotion designers are creating today. From business cards and augmented reality counterparts to flip books and gif sets, if you're proud of your self promotion,...

sprigs and spirits promotional campaign

Xdesign’s Promo-Driven Design for Sprigs & Spirits

The HOW Promotion & Marketing Design Awards has seen thousands and thousands of outstanding promo-driven design projects over the years. One such winning project—one that informed, persuaded and filled a need with flying colors—is Xdesign Inc.'s promotional campaign for Sprigs & Spirits.

Buffy’s Brand Puts the Fun in Function

Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.