Shutterstock Palette: Explore Images by Color

Color in design matters. Designers know the power that lives in those deep blues and striking greens, and every other color for that matter, and Shutterstock has created yet another innovative way for users to tap that power. Meet Palette, your new best friend when it comes to exploring images by color palette.

“Designers love exploring the Shutterstock collection using color, and we wanted to create a unique experience for those searching within brand guidelines,” said Shutterstock’s VP of product Wyatt Jenkins. “Palette was designed as a collaborative tool to inspire and discover imagery based on color schemes.”

Shutterstock Palette: Explore images by color; color in design

Shutterstock Palette: Explore images by color; color in design

Discover Images by Color

Mobile web–responsive Palette allows you to choose up to five colors for a personalized color palette that you can then use to search Shutterstock’s library for the most appropriate and exciting images for your project. According to Shutterstock:2014_logo_august_web_ads_300x220

“Patent-pending algorithms use image data, search queries, and download behavior to collectively determine each unique palette’s colors.”

And with a library of more than 35 million licensable photos, illustrations and vectors (to which tens of thousands of images are added each week), there’s likely something for everyone—and every project. 

Shutterstock Palette: Explore images by color; color in design

Find Exciting Color Combinations That Inspire You

Maybe you have a color scheme to work within the confines of, maybe you don’t. Palette allows you to both build moodboards around an existing color scheme, or play around and find new color combinations with which to work. The possibilities are endless.

Don’t know where to begin? The tool’s curated palettes offer some interesting color combinations to help get you started.

Shutterstock Palette: Explore images by color; color in design

Harness the Power of Color in Design

This isn’t Shutterstock’s first tool for image discovery, either. The same in-house team also created Spectrum, a search tool that puts colors first, meaning images are organized by their colors rather than typical characteristics like category and keyword. Palette and Spectrum are just two of the four prototypes currently in Shutterstock Labs, and they might be just the tools you need to get your projects to their full potential.