Chad Reynolds remembers when he alone signified the entire creative department for the Major League Soccer (MLS) club in Kansas City. Now, as the creative director with a marketing department of 17, Sporting Kansas City has one of the most robust, vibrant and forward-thinking in-house creative teams in the league.
As creatives who works so closely with ad agencies and marketers, it's easy to feel a little jaded when it comes to being a consumer. We get good at blocking out the noise of typical day-to-day ads. That's why we're excited to share these 10 funny advertisements that really stood out to us over...
Tobias van Schneider sees hundreds of design portfolios each month thanks to his work with Semplice, a portfolio builder made by designers for designers. Occasionally, a designer surprises him by using typography in a unique way—to display not only their work, but their personality. These four portfolios do just that.
From typographers in Amsterdam to California, here are some of the best typography feeds on Instagram to keep you inspired every day.
You know that satisfying feeling you get when you see good design that uses typography worth drooling over? Get ready to feel that 10 times over.
IBM’s Carbon Design System took the company’s design-centric philosophy to a whole new level—and took home Best of Show in HOW's In-House Design Awards last year.
As you've probably already witnessed, Lyft is taking over as the cool and improved ride-sharing app in 20 cities across America. HOW recently had the honor of recognizing Lyft's in-house design team in the HOW In-House Design Awards for its "economic impact report."
The HOW Promotion & Marketing Design Awards has seen thousands and thousands of outstanding promo-driven design projects over the years. One such winning project—one that informed, persuaded and filled a need with flying colors—is Xdesign Inc.'s promotional campaign for Sprigs & Spirits.
Pensole Footwear Design Academy is the only footwear design school out there, and with a variety of opportunities to align with brands on specific projects, students are getting more than they ever imagined.
Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.