I admit it. As a former barista, I’m a sucker for coffee, cafes, french presses and even bean-related branding. And a well-designed package of coffee will get me every time. I get the feeling design and branding agency Colle + McVoy feels similarly about a good cup of joe.
This is apparent from the continually eye-catching work the firm does for Caribou Coffee. In 2011, Colle + McVoy rebranded the coffee company, giving it a new logo, cups and in-store posters. Colle + McVoy also launched a campaign that focused on coffee as a means to be energized enough to experience life to the fullest. The messages were “Because life is more than coffee, that’s why there’s coffee” and “Life is short. Stay awake for it.”
Now, Colle + McVoy is back with a new Caribou Coffee packaging design that incorporates typography into illustrations of suns, animals and more. Here’s what Colle + McVoy’s director of corporate communications, Jen Stack, had to say about the new look:
The design of Caribou Coffee’s bean bags is an evolution that leverages the distinct qualities of the previous packaging while incorporating new art work and design elements. The resulting packaging brings the compelling Caribou coffeehouse brand experience to commercial store shelves across the country.
What do you think of the new look? Any favorite packages? Let us know in the comments section.
Have you designed promotional packaging that makes Caribou’s bean bags look bland? Enter it in the HOW Promotion & Marketing Design Awards. The early bird deadline ends February 24.