Exclusive “Identity Crisis!” Book Excerpt

It’s not unusual for a business or organization to experience an “identity crisis” as the years pass and its public persona dulls. In this new book, “Identity Crisis!”, author Jeff Fisher gives a behind-the-scenes look at the redesign processes of 50 fascinating and detailed case studies. Due out on bookshelves on October 27, 2007, HOW is offering an exclusive peek into this new, must-have design title.

See the outstanding results that designers around the world have provided for their clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more. This volume showcases redesigns of logos, stationery, signage, websites, menus, environment and collateral items, as well as the stories behind the process. Over 400 illustrative elements—”befores” and “afters”—provide the inspiration for a solution to any identity crisis.

Download the excerpt now.

HOW October 2007