The HOW Promotion & Marketing Design Awards has seen thousands and thousands of outstanding promo-driven design projects over the years. One such winning project—one that informed, persuaded and filled a need with flying colors—is Xdesign Inc.'s promotional campaign for Sprigs & Spirits.
Pensole Footwear Design Academy is the only footwear design school out there, and with a variety of opportunities to align with brands on specific projects, students are getting more than they ever imagined.
Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.
Feast your eyes on a sampling of the work that has informed, provoked and inspired the graphic design industry since the first issue of HOW rolled off the press.
Yellow House’s brand identity—inspired by social movement and design activism, and created by Brunet-Garcia Advertising—is as big and resonant as its mission to leverage the power of art to transform communities.
Ad Victorem (Latin for “Towards Victory”) has created hundreds of brand names and identities. But creating their own turned out to be their biggest challenge yet—one they likened to naming their own child.
Developing breakthrough packaging that truly connects with your brand’s audience is more important today than ever before. These 3 guiding principles ...
There are dozens of graphic designers behind some of hip hop’s biggest stars. Meet some of the most talented in the industry.
From IronPigs to Stripers to Flying Squirrels, Brandiose tells stories of entertainment. And they might just have a garbage plate in Rochester along the way.
Discover how entering HOW design competitions like the Promotion & Marketing Design Awards helped the businesses and careers of these creatives.