“Your Best Work”—Graphic Design Award Winners 2011

 

Small Design Firm Winners

Brittany Phillips Design, Fayetteville, AR; www.brittanyphillipsdesign.com

Brittany Phillips is a multidisciplinary graphic designer living in Northwest Arkansas. “From a project standpoint, I try to stay versatile because a diverse client and project list helps keep creativity fresh,” she says. “I believe each client deserves dependability and honesty, as well as a commitment to finding solutions in unexpected places. For me, creativity, consistency and often simple solutions make good design”

ENTRY TITLE: The Department of Art @ The University of Arkansas: Brand Identity

PROJECT DESCRIPTION:
The Art Department at The University of Arkansas is a vibrant program, committed to art in the community, the state and beyond. I worked with the department to design an identity that would establish them as a leader in educating artists and promote the department’s best characteristics to potential students in the national community. The identity is made up of two components: the type and the mark. These components and other brand visual language elements work together to express the characteristics of the department: diverse, approachable, innovative and nurturing. The department will use this identity system to promote department events.

CLIENT: The Department of Art at The University of Arkansas

ENTRY TITLE: Carter Sampson: CD and Promotional Materials PROJECT DESCRIPTION:
Carter Sampson’s music can be described as gritty, soulful and tough. Her alternative country with some folk infused sound and her tales of life and love in the south make her music something you can tell she cares deeply about. I was delighted to design her new album Mockingbird Sing. Sketch-quality illustrations paired with hand-drawn type and a natural, but vibrant color palette fit Carter and her music. The bird illustrations and type transition beautifully to promotional materials like a tote bag, t-shirt and buttons for her to sell on tour.

CLIENT: Carter Sampson

ENTRY TITLE: Bordinos Restaurant and Wine Bar Promotion

Your Best Work Design Awards Winner

PROJECT DESCRIPTION:
It is a joy to consistently do such fun work for Bordinos Restaurant & Wine Bar. This is a series of illustrations and type treatments used throughout the year on the front windows, banners, check inserts, posters and other applications to promote all the fun (and yummy) things they are up to.

CLIENT: Bordinos Restaurant & Wine Bar

ENTRY TITLE: The Dickson: Brand Identity

PROJECT DESCRIPTION:
Vantage Point Communications hired me to design the identity for a prominent multi-use high rise in Fayetteville, AK, which was being renamed The Dickson. It is nine floors of pure luxury. And since the floors are divided into residences, a hotel and a lounge, the identity needed to be distinguishable by entity, but also hold together as one. The nine bars create the letter D and each bar represents a level in the building. The 9th level is slotted for a sky lounge, the 3rd for the hotel and the residences are on the remaining levels—each color coded using a vibrant palette.

CREATIVE TEAM: Brittany Phillips Design for Vantage Point Communications

CLIENTS: The Dickson, Vantage Point Communications

ENTRY TITLE: Project Feed Local 

Your Best Work Design Awards Winner

PROJECT DESCRIPTION:
DDP Gallery presented Project Local Feed around Thanksgiving 2010. The gallery owner asked 50 different artists to create a piece using a paper grocery bag as a canvas. This collage I made from the labels of canned food and they make up Anne Frank’s poignant quote, “No one has ever become poor from giving.”

 

Creative Arts Unlimited Inc., Pinellas Park, FL; www.creativeartsinc.com

Creative Arts Unlimited is a design/build firm that has been turning hospitals, libraries, schools, corporate headquarters and retail spaces into inspiring destinations for over 20 years. “We work independently and in collaboration with architects and builders across the nation to deliver an original experience for our guests. Our in-house team of designers and fabricators create memorable spaces that delight, educate, and inform the visitors. As artists and craftsmen, we take pride in the things we make after exploring in-depth project possibilities and implementing quality installations. Our collection of talent has established a foundation of capabilities that bring innovation to life with each new creative endeavor.”

ENTRY TITLE: Joe DiMaggio Children’s Hospital Play Area

PROJECT DESCRIPTION:
Children’s anxiety in medical settings can be reduced through play, helping to encourage better medical outcomes. For Joe DiMaggio Children’s Hospital, Creative Arts Unlimited designed, fabricated and installed an engaging activity area that includes both digital interactives—such as the large, touch screen game featuring custom graphics designed exclusively for JDCH—and analog interactives like rotating graphic columns and puzzles.

CREATIVE TEAM:
Josh Pearson – Creative Director
Rachel Przyborski – Architectural Designer
Lenna McWhorter – Graphic Designer
Chelsea Clifford – Graphic Designer

CLIENT: Joe DiMaggio Children’s Hospital

ENTRY TITLE: State College of Florida Collegiate School Study Spaces

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
For this progressive school, the Creative Arts team created multi-functional study spaces for these common areas to give the school work and presentation stations. Additionally, we worked with school administrator, Peter Brown, to develop acoustic solutions, an art/graphics package that can be used throughout the school and exterior signage to act as branding.

CREATIVE TEAM:
Josh Pearson – Creative Director
Lenna McWhorter – Graphic Designer
Matt Crotts – Illustrator

CLIENT: State College of Florida Collegiate School

ENTRY TITLE: The Mosaic Bus

Your Best Work Design Award WinnerPROJECT DESCRIPTION:
The Mosaic Express is a 42-foot custom motor coach designed to tell the story of the Mosaic Company. The motor coach’s ten interactive exhibits housed within retractable walls provide children and adults with an educational journey by highlighting the importance that the Florida phosphate industry has on global farming and food production. All design, fabrication and installation was done in-house.

CREATIVE TEAM:
Josh Pearson – Creative Director,
Lenna McWhorter – Graphic Designer

CLIENT: The Mosaic Company

ENTRY TITLE: University of Texas Health Science Center at Tyler Donor Recognition Wall

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
Creative Arts was challenged to produce a donor wall which acknowledged 300 current donors and left room to grow to a total of 900 names. They were broken down into 8 different levels of giving. The materials used in the construction were the same hardwoods found in the interior architecture and the hospital logo was rendered as an integral component of the overall structure. All the donor names were printed on polycarb strips which snapped into their corresponding wooden backers. This allows for easy additions and changes of the names in the future.

CREATIVE TEAM:
Chelsea Clifford – Graphic Designer
Rachel Przyborski – Architectural Designer
Roger Barganier – Art Director

CLIENT: The University of Texas Health Science Center at Tyler

ENTRY TITLE: Venice Museum Archives

Your Best Work Design Awards WinnersPROJECT DESCRIPTION:
Creative Arts designers built and installed this small, but elegant exhibit celebrating the life and work of Dr. Fred H. Albee, who pioneered surgical techniques in human bone grafting, and was also instrumental in the development of the city of Venice, FL. We were responsible for designing and fabricating installations, all graphics, exhibits and fixtures.

CREATIVE TEAM:
Josh Pearson – Creative Director
Bill Kimrey – Graphic Designer/Project Manager

CLIENT: Venice Museum

 

FÖDA Studio, Austin, TX; www.fodastudio.com

FÖDA Studio is a brand consultancy and graphic design studio in Austin, TX.
Unique amongst their competitors, FÖDA is led by multi-disciplinary designer and creative director Jett Butler who has 16 years experience producing award-winning work in architecture, brand development, graphic design, and other related mediums. FÖDA’s work over the last 9 years is an assortment of successful collaborations with numerous architects and urban planners on projects ranging from the renovation of I-35 with Cotera+Reed, the opening of Violet Crown Cinema, the creation of 1890 Ranch with BWM Group, and the first Dell Lounge and concurrent product launch in NYV with Workpod9, to conceptual programs for large scale development competitions in Dublin (Ireland), Ica (Peru), Talin (Estonia), Tokyo (Japan), Austin (Texas) and Southwest England.

ENTRY TITLE: Violet Crown Cinema

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
The design team was asked to reference the “golden age of film” deco motifs. However, as a contemporary art film cinema, we suggested deconstructing a hybrid of Bauhaus, De Stijl, Dadaist and Constructivist precedents versus the well-worn deco path. Sometimes the best choices are right in front of you; the reductive wordmark—noting the crown present within the W—set the stage for a series of graphic decisions that range from pragmatism to abstract expressionism.

CREATIVE TEAM:
Creative Director – Jett Butler
Design Team – Jett Butler, Emily Sawtelle, Melissa Martin
Sign Maker – Evan Voyles
Interior Designer – Kasey McCarty

CLIENT: Violet Crown Cinema

ENTRY TITLE: South Texas JazzYour Best Work Design Awards WinnerPROJECT DESCRIPTION:
Handing the client the keys, this brand is a dynamic system that allows for variation, improvisation and expansion. We designed the system, the client creates the parts they need. There are 7 notes in the western key signature, the 8th or octave repeats the first. A heptagon represents this 7 note scale. Taken apart, each triangle is an individual note. The triangles can be configured into nearly infinite forms, signifying modal sequences in music. Three of these modes resemble the letters “S”, “T” and “J” and are used as the root of each set of configurations. Any given mode can be overlapped with another, creating harmony and color modulation within the system. Each piece can be color coded at will, players can be introduced, and the system can be expanded or collapsed based on the need of the promotional item being designed.

CREATIVE TEAM
Creative Director – Jett Butler
Design Team – Jett Butler, Emily Sawtelle, with assistance from Melissa Martin

CLIENT South Texas Jazz

ENTRY TITLE: Hamilton & Associates

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
H&A’s rebrand was coincident with the emergence of their architectural division in 2010. An intriguing series of issues made their rebrand one of the more strategically complex we’ve been asked to perform. We positioned the entire brand on one single premise: they’ve been studying the failures of others for almost 30 years therefore they can ensure that their work will succeed. Nothing makes for a better promissory than an irrefutable and honest claim—and few competitors can take this one away from them.

CREATIVE TEAM:
Creative Director – Jett Butler
Principal Designer – Jett Butler
Front End Code Development – John Hoysa for unSustainable
Design Production and Design Assistance – Emily Sawtelle, Kevin Taylor

CLIENT Hamilton & Associates

ENTRY TITLE: Michael Hsu Office of ArchitectureYour Best Work Design Awards WinnerPROJECT DESCRIPTION:
A reductive identity indulging texture to express the name, mark and family
history of one of the preeminent, modernist architects in Austin. Clean-lined and carefully tooled, the work of Michael Hsu’s office appears [to us] to rely heavily on pitch-perfect texture and material decisions rather than grand geometric gestures. This identity echoes his style and principles.

CREATIVE TEAM:
Creative Director – Jett Butler
Design Team – Jett Butler, Sissy Emmons and Emily Sawtelle
Letterpress – Sarah Wymer at Studio SloMo

CLIENT: Michael Hsu Office of Architecture

ENTRY TITLE: FÖDA Studio Annual Report

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
The FÖDA Studio AR09 is an act of optimism and it’s the keeping of promises: solidarity, collaboration, authenticity. The AR09 is the result of a great deal of internal research and data collection—the sort of thing we offer clients, but here we turned the magnifying glass on ourselves. The 2009 production load of the studio was placed in a 12 segment rotation, clock-like, yet representative of the 12 months of the year. Each set of diagrams reflects different data: color trending throughout the year, color by project, environmental status by press run, total research, market sectors, etc.

CREATIVE TEAM:
Creative Director – Jett Butler
Design Team – Jett Butler, Melissa Martin and Sissy Emmons

CLIENT: FÖDA Studio

 

 

3 Advertising, Albuquerque, NM; www.3advertising.com

3 is a full-service advertising and design firm. “We’re based in Albuquerque with clients from around the U.S.  We have years of experience developing strategies and creating compelling, effective work for a variety of clients in just about every category. We’re easy to work with. We love helping companies succeed. And we’re always up for a challenge.”

ENTRY TITLE: Latitudes Logo and Identity

Your Best Work Design Awards WInnerPROJECT DESCRIPTION:
Latitudes is a new convenience store concept for those who would rather sip than slurp.

CREATIVE TEAM:
Designers – Tim McGrath, Jesse Arneson
Writer – Jason Rohrer
Creative Director – Sam Maclay

CLIENT: Latitudes

ENTRY TITLE: Alone and Unafraid Business Card

Your Best Work Design Awards WInner 
PROJECT DESCRIPTION:
Alone and Unafraid is an apparel company founded by two marines. We created business cards that doubled as survival tools. The backside of the metal card is polished to be used as a signal mirror when needed.

CREATIVE TEAM:
Art Director – Tim McGrath
Creative Director – Sam Maclay

CLIENT: Alone and Unafraid

ENTRY TITLE: Mighty Memphis Bar-B-Q Identity

Your Best Work Design Awards WInnerPROJECT DESCRIPTION:
We created a brand rooted in barbecue Americana for a new restaurant located thousands of miles away in Spain.

CREATIVE TEAM:
Designer – Tim McGrath
Writer – Jason Rohrer
Creative Director – Sam Maclay

CLIENT: Mighty Memphis Bar-B-Q

ENTRY TITLE: F8 LogoYour Best Work Design Awards WInnerPROJECT DESCRIPTION: Logo for a digital photographer

CREATIVE TEAM: Art Director – Tim McGrath

CLIENT: F8 Photography

ENTRY TITLE: The Gutter LogoYour Best Work Design Awards WInnerPROJECT DESCRIPTION:
The Gutter is a bar located between an advertising agency and magazine publisher. It’s the space in between.

CREATIVE TEAM:
Art Director – Tim McGrath
Creative Director – Sam Maclay

CLIENT: The Gutter

 

Jon Wong, Hillsborough, CA; http://www.behance.net/jonwong

Jon Wong is a San Francisco based designer and illustrator. Currently attending the graduate graphic design program at the Academy of Art University, he has worked for Dwell Magazine and ISO50 where he helped manage the studio and contributed to the blog. He currently works at Office: Jason Schulte Design and is passionate about book design, motion graphics, and interactive media.

 

ENTRY TITLE: Hoyle Rebranding (student project)

Your Best Work Design Awards WinnersPROJECT DESCRIPTION:
This project was a theoretical rebranding of the card manufacturer Hoyle. Edmond Hoyle (1672–1769) was a writer, tutor and lawyer by trade. In his day, card games were activities enjoyed by the wealthy, and he gained notoriety by teaching aristocrats the rules and strategies. This rebranding brings Hoyle back to its upscale roots and refocuses the brand on educating the leisure activities of the upper class. The blind debossed pages represent a “clean slate” for Hoyle while at the same time exhibiting the attention to detail the brand now brings to all its services: travel, shopping, dining and more.

ENTRY TITLE: Beast in a Neon Cage (student project)

Your Best Work Design Awards WinnersPROJECT DESCRIPTION:
Beast in a Neon Cage is the name of a film festival project for legendary cult director Seijun Suzuki. The name for the festival is a metaphor for the characters that appear in Suzuki’s films: gangsters and crooks who on the surface appear civilized, but underneath are wild beasts that are stuck in the “neon cage” of the Tokyo nightlife. Building on that idea and the psychedelic imagery of his films, the festival’s visuals burst with color. The sharp angles reflect the on-screen chaos and the cartoon imagery hints at the dark humor that frequents Suzuki’s work.

ENTRY TITLE: Monomyth (student project)

Your Best Work Design Awards WinnersPROJECT DESCRIPTION:
Monomyth is a look at the parallel, overlapping narratives found in science fiction movies. This book is the result of combining the plot lines of some of my favorite films. Accordingly, the images weave together multiple shapes and colors. Since the movies I chose to watch were typically sci-fi films from the 70s and 80s, I wanted to use a color-palette that reminded me of the artwork I used to see as a kid. Nowadays, science fiction imagery tends to stick to cooler palettes of blacks and blues, but growing up I remember oranges, reds and even purples.

ENTRY TITLE: Go To Space (student project)

Your Best Work Design Awards WinnersPROJECT DESCRIPTION:
A motion graphic animation created to encourage individuals to apply to NASA’s Astronaut Corp. of 2013.

ENTRY TITLE: Exploradonia (student project)

Your Best Work Design Awards WinnersPROJECT DESCRIPTION:
Exploradonia is the name of a fictitious country that was kept off the map as a result of the Cold War. However, the island has since been made public and is looking to boost it’s tourism economy. The book was modeled after a travel guide, and the country was used as a vehicle to discuss the merits of exploring in all its forms: through education, exploring in nature and by using technology. At the time I had just gotten Ammo’s book on Charley Harper and was obsessed with his work. The illustrations are a result of that obsession.

 

 

Your Best Work Design Awards Winner

Large Design Firm Winners

TDA_Boulder, Boulder, CO; www.tdaboulder.com

“TDA_Boulder brings together creative and strategic thinkers in a collaborative environment with few politics in a town with more sunshine than is necessary. We help brands make friends. Some of TDA’s key clients include FirstBank, Webroot, Noodles & Company, Boyer’s Coffee, Outdoor Research, Sir Richard’s Condom Company and Justin’s Nut Butter.”

ENTRY TITLE: Sir Richard’s Condom CompanyYour Best Work Design Awards WinnerPROJECT DESCRIPTION:
Outside of adult diapers, buying condoms is one of the most unpleasant purchases you can make. Aside from using the self-checkout lane, there aren’t many ways to ameliorate the condom buying experience. With this in mind, we wanted to shift the transaction to favor the consumer. Instead of being a sterile, stigma-laced product, we set out to create a package you’d actually want to interact with.

CREATIVE TEAM:
Designer – Austin O’Connor
Creative Directors – Thomas Dooley, Jonathan Schoenberg

CLIENT: Sir Richard’s Condom Company

ENTRY TITLE: Justin’s Nut Butter

Your Best Work Design Awards Winner
PROJECT DESCRIPTION:
Justin’s Nut Butter, a line of small-batch, natural and organic nut butters, was redesigned to increase distribution in fine food outlets (e.g. Dean & DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper).

CREATIVE TEAM:
Designer – Barrett Brynestad
Creative Directors – Thomas Dooley, Jonathan Schoenberg

CLIENT: Justin’s Nut Butter

ENTRY TITLE: Bot WaterYour Best Work Design Awards WinnerPROJECT DESCRIPTION:
The new brand identity is characterized by a prominent, white dot pattern, intended to appear modern, friendly and light. Super-primary color blocking across the different flavors aims to create a strong shelf presence.

CREATIVE TEAM:
Designer – Matt Leavitt
Creative Directors – Thomas Dooley, Jonathan Schoenberg

CLIENT: Bot Water

ENTRY TITLE:  Boyer’s CoffeeYour Best Work Design Awards WinnerPROJECT DESCRIPTION:
Denver based Boyer’s Coffee wanted to redesign their identity, which had remained the same since 1965. They wanted to emphasize the quality and freshness that made them the state’s premier roaster and set themselves apart as a purveyor of fine coffee. We used rich browns and accents of gold to achieve a more sophisticated look. The decaffeinated bags are differentiated with pearl white bags. Both use the new Boyer’s Schoolhouse logo as a centerpiece and homage to the company’s heritage and historic factory.

CREATIVE TEAM:
Designer – Barrett Brynestad
Creative Directors – Thomas Dooley, Jonathan Schoenberg
Illustrator – Steven Noble

CLIENT: Boyer’s Coffee

ENTRY TITLE: Tortilla LandYour Best Work Design Awards WinnerPROJECT DESCRIPTION:
These packages are a redesign for Tortilla Land’s unique uncooked tortilla line that has to be heated at home. Prior to the design phase we visited local Hispanic markets and restaurants and were inspired by the array of type and colors we found. We used a mix of historic wood block and letterpress elements, and bright colors to set them apart on shelf and establish some heritage for the San Diego based company. The final design creates a more flavorful and soulful package which helps support the unique product inside.

CREATIVE TEAM:
Designer – Matt Leavitt
Creative Directors – Thomas Dooley, Jonathan Schoenberg

CLIENT: Circle Foods

 

 

Column Five Media, Newport Beach, CA; www.columnfivemedia.com

Column Five Media is a creative marketing agency in Newport Beach, CA, specializing in infographic design, data visualization, social media strategy and content strategy. Column Five works with clients ranging from start-ups to Fortune 500 companies to use good design to tell stories with data.

 

ENTRY TITLE: Rally Capitol

YOUR BEST WORK DESIGN AWARDSPROJECT DESCRIPTION:
Visualizing the size of the Rally to Restore Fear and/or Sanity.

CREATIVE TEAM: Ross Crooks, Madeleine Nguyen, Andrew Effendy

CLIENT: Good Magazine

ENTRY TITLE: The DIY Filmmaker’s Toolkit

YOUR BEST WORK DESIGN AWARDSPROJECT DESCRIPTION:
A handy guide for the cash-strapped filmmaker who has the ambitious vision but lacks a Hollywood budget.

CREATIVE TEAM: Josh Ritchie, Madeleine Nguyen, Oliver Barrett

CLIENT: Wistia

ENTRY TITLE: China’s Global Reach

YOUR BEST WORK DESIGN AWARDSPROJECT DESCRIPTION:
Interactive depiction of the only publicly available, comprehensive dataset of large Chinese investments and contracts worldwide, beyond Treasury bonds.

CREATIVE TEAM: Ross Crooks, Katie Rogers, Adrian Walsh, John Olson

CLIENT: The Heritage Foundation

ENTRY TITLE: Happy Planet Index

YOUR BEST WORK DESIGN AWARDSPROJECT DESCRIPTION:
The Index gathered data on life expectancy, “happy life years” and ecological footprint, then crunched it together to rank countries by how efficiently they created well being among their people.

CREATIVE TEAM: Ross Crooks, Colin Dobrin, Andrew Effendy

CLIENTS: Google, The Church of London

ENTRY TITLE: Cigarette Taxes in Photos

YOUR BEST WORK DESIGN AWARDSPROJECT DESCRIPTION:
Facing a down economy and growing health concerns, the U.S. government continues to increase federal and state tax rates on cigarettes. But are smokers addicted enough to forgo the higher price tags?

CREATIVE TEAM:: Ross Crooks, Brian Wolford, Marshall Meier

CLIENT: TurboTax

 

Red Antler, Brooklyn, NY; www.redantler.com

Red Antler is a branding and design consultancy based in Brooklyn, specializing in startups and new ventures. “Working with clients such as One Kings Lane, Tasting Table, and StumbleUpon, Red Antler partners with new and established businesses to create or evolve strategic positioning, naming, brand identity, user experience and web design. At any stage of a business, Red Antler helps brands define who they are, and from there, how to grow—both online and off.”

ENTRY TITLE: RecordSetter Naming, Branding, Identity and Web

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
What Wikipedia is to Encyclopedia Britannica, RecordSetter is to Guinness Book of World Records. RecordSetter believes everyone is the world’s best at something, and is redefining world records for the Internet age. Formerly URDB, the brand needed a new name that was easier to remember as well as more active, leading us to RecordSetter. We created a new brand identity that incorporates a heroic torch symbol into the mark to build a logo that would stand out online and could live everywhere from book covers to television appearances to badges. From there, we extended the identity to site design.

CREATIVE TEAM:
Creative Director -Simon Endres
Designer – Curtis Flanagan
Strategy – Emily Heyward

CLIENT: RecordSetter

ENTRY TITLE: BOLT Branding, Identity and Web

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
Our tennis-crazed team worked with Bolt to launch a new tennis brand in a crowded market of established players. In the tennis category, changes in racquet construction have become ‘white noise,’ with every brand touting the latest and greatest technologies. But Bolt stands for innovation you actually feel when you play, so the brand had to be game-changing as well. We consciously avoided the overly designed category norms to build a brand that speaks with understated confidence and belief in the product. We created everything from racquet graphics to gear to a concise website that drives towards purchase.

CREATIVE TEAM:
Creative Directors/Designers – Simon Endres, John Malcomson
Designer – Chris Meisner
Strategy – Emily Heyward

CLIENT: Bolt

ENTRY TITLE: SusieCakes (Re)Branding, Identity, Strategy and Web

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
SusieCakes is a California bakery offering classic desserts inspired by founder Susan’s grandmothers. The brand needed a refresh as the business looked to expand to e-commerce. We maintained its heritage while bringing a fresh look that positions the bakery for national growth. From an exploration of letter forms drawn in frosting, we developed SusieCakes’ own delectable typeface that references the 1950s. We evolved the “Susie” character, and created a feel that is both familiar and new, honoring the brand’s history and setting it up for the future. We created many brand applications and an inviting e-commerce website.

CREATIVE TEAM:
Creative Director/Designer – Simon Endres, Creative Director & Designer
Designers – Yuchen Zhang, Lauren Sheldon

CLIENT: SusieCakes

ENTRY TITLE: StyleSeat Branding, Identity and Web

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
We created a new brand identity and website for StyleSeat, the online destination for beauty and wellness professionals and clients to connect, book appointments and get inspired. We designed a logo and visual identity that was both aspirational and approachable, creating an appealing online community without overshadowing the professionals and salons. Because the website needed to live within the beauty space while serving as a useful tool, we built a clean and easy platform that aesthetically draws in the user, while still functioning as a tool that facilitates discovery, sharing and booking.

CREATIVE TEAM:
Creative Director – Simon Endres
Designer – McKenna Kemp
Strategy – Emily Heyward

CLIENT: StyleSeat

ENTRY TITLE: Lovely, Branding and Identity

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
Lovely is a new online service seeking to transform the apartment rental market. In an overcrowded space, we differentiated the brand by focusing on the end benefit of apartment hunting: the feelings of moving into a new place. For the logo we created a typeface that combines geometric and organic forms to represent a seamless process that’s organized and personalized. We built the secondary language and icon system to emphasize the details that make an apartment a home, resulting in an ownable brand that stands out and positions Lovely to become the comprehensive resource for anyone seeking to rent.

CREATIVE TEAM:
Creative Director – Simon Endres
Designer – Yuchen Zhang, Tran Huynh
Strategy – Emily Heyward

CLIENT: Lovely Inc.

 

 

 

Hot Studio, San Francisco; www.hotstudio.com

“Hot Studio is a people-centered experience design company. Dedicated to creating elegant solutions for complex design challenges, we collaborate with business leaders, innovative organizations, and emerging companies to create breakthrough products and services that have global reach and local impact. We combine our expertise with your knowledge and work with you to create compelling and meaningful experiences for people.

“Founded in 1997 in San Francisco by Maria Giudice, a pioneer in the field of information design, we started out small. Growing from a two-person outfit into a full-service creative agency, there are now more than 80 seasoned professionals working in Hot’s offices in San Francisco and New York City. We are a diverse team of visual designers, user experience architects, strategists, technologists and producers—all committed to creating award-winning experiences.”

ENTRY TITLE: PopTech iPad Application

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:   
PopTech unites the world’s most inspiring leaders, thinkers, and doers to improve how people live. For their 2011 annual conference, “The World Rebalancing,” PopTech asked sponsor Hot Studio to collaborate with PwC, the UN Global Pulse, Jana and The New York Times R&D Lab to create an iPad experience. The final app relays facts and meaning through data visualizations. Because the content ranged from PopTech fellows’ inspirational videos to newspaper “memory maps,” the team created a format combining gallery, magazine, and playground. And layering the lens of past, present, and future over it all transformed individual interactions into a cohesive story about who we are. The final app lets users discover surprising information whose implications are paving the way for how we live—and could live.

CREATIVE TEAM:
Principal, Creative Director – Jennifer Kilian 
Senior Producer – Maureen Costello
Director, Program Planning – Alison Rand
Director, Social Innovation – Sarah Brooks
User Experience – John Butterfield

Visual Design – Eric Grant, Brian van Veen
Director of Technology – Jason Punzalan
Senior Design Engineers – Anthony Bovasso, Oksana Timonina, Scott Tran
Executive Director (PopTech) – Andrew Zolli
VP, Strategic Partnerships  (PopTech) – Dan Barasch
Director of Technology  (PopTech) – Louis Juska
Project Manager (PopTech) – Jan Burdick

CLIENT: PopTech

ENTRY TITLE: Evri iPad Application

PROJECT DESCRIPTION:
When Evri approached Hot Studio about developing an iPad app, the field was already crowded with popular news readers. But Evri, a personalized news reader that makes it easy to track topics of interest, knew it had a key advantage: a robust semantic database that trans-forms data from more than 15,000 news sources into topics relevant to users. Working together, Evri and Hot created an app that leveraged Evri’s backend technology. Designed to function like a kind of Google Maps for the news, the app helps users discover, navigate, and better understand the things that matter to them. Functionality was bolstered by an intuitive navigational structure that seamlessly surfaces traditional newsroom categories, like Business and Sports, as well as trending and relevant content. Add to that a clean, colorful visual design, and the result is an Evri app that certainly stands out from the pack.

CREATIVE TEAM:
Executive Sponsor – Chris Jones
Producer – Kristy LaFollette
User Experience – Joanie McCollum
Visual Design
Paul Smith, Cathy Lo, Holger Struppek

CLIENT: Evri

ENTRY TITLE: Gilt Groupe’s Park & Bond Website

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
Equal parts GQ and Bergdorf Goodman, Park & Bond, the new high-end men’s shopping site from Gilt Groupe, combines distinct merchandise and a unique editorial voice. Coordinating Park & Bond’s product and content was no easy task, so Gilt turned to Hot Studio’s design team to pull together the whole ensemble. Gilt wanted to create an experience that matched the same high levels of service shoppers expect in better stores. Hot responded with a clean, intuitive website that behaves like a personal shopper, suggesting and matching different items. The site’s “Shop the Look” function quickly pulls together outfits while incorporating the site’s editorial voice to explain when and why each outfit works. It’s a hard look to pull off, seamlessly matching content and commerce, but, working together, Hot and Gilt made it happen. So well, in fact, the site won The Golden Turban for “Best New E-Commerce Site of the Year” at the 2011 Racked Awards—less than three months after launching.

CREATIVE TEAM:
Principal, Creative Director – Jennifer Kilian
Principal, Strategy – Phil Lam
Director, Program Planning – Alison Rand
User Experience – John Butterfield,
Shalin Amin
Creative Lead – Eric Grant
Visual Design – Brian van Veen, Blake Olmstead, Victor Brunetti, Balin Brandt
President  (Gilt Groupe) – John Auerbach
GM (Gilt Groupe) – Chris Ventry

Head of Men’s Editorial & Creative (Gilt Groupe) – Tyler Thorenson
Sr. Director of User Experience (Gilt Groupe) – Brian Kalma

CLIENT: Gilt Groupe  

ENTRY TITLE: Kiva Website Redesign

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
Innovative non-profit Kiva introduced web micro-lending, inviting users to help individuals in 59 countries build self-sufficiency, through loans as small as $25. Since 2005, nearly 600,000 lenders have loaned more than $222 mil-lion through Kiva’s site. Hot Studio has worked with organizations like GlobalGiving and United Religions Initiative in our commitment to making a difference worldwide so we were excited to help Kiva improve their online lending experience. A redesign introduced the opportunity to improve lender-borrower connections, better articulate Kiva’s mission and purpose, and educate the lending community. To internalize Kiva’s mission, culture, and values, the Hot team worked in their San Francisco office. During an intensive, four-month process marked by passionate discussion and debate, Hot helped unite the Kiva staff behind an updated design. Today Kiva is thriving—with a fresh site, improved navigation and a new email strategy—and enhancing the micro-lending experience they brought to the web and the world.

CREATIVE TEAM:
Producer – David Paige
Creative Director – Maria Giudice
User Experience – Tanya Herrgott
Visual Design – Jisun Suh
VP of Product  (Kiva) – Katherine Woo
Director of Development (Kiva)Cailin Nelson
Designer (Kiva) – Samantha Tripodi
Developers (Kiva) – Paul Ericksen,
Gabriel Castillo

CLIENT: Kiva

ENTRY TITLE: Zinio iPad Application Design

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
Shortly before the first iPad was announced, Zinio, the world’s largest digital magazine, approached Hot Studio with an auda-cious challenge: Design and build an iPad app for Zinio in six weeks—without ever having seen an iPad. The challenge was met, and the results proved extraordinary. Zinio’s iPad app has since become the third highest-grossing app in iTunes, and one of PC Magazine’s top 100 iPad apps. Working in partner-ship with Zinio and Pervasent, a leading mobile developer, Hot’s design team created a reader that was intuitive and fun to use—the perfect complement to the magazines themselves. The experience was augmented with a built-in store that made it easy to browse and shop. Behind the scenes, the app was bolstered by a prioritized product roadmap that allowed Zinio to quickly improve upon its app following the iPad’s actual release. All in all, not too shabby for six weeks’ work.

CREATIVE TEAM:
Producer – Kyre Osborn
Creative Director – Matthew Carlson
User Experience – Renee Anderson
User Experience and Visual Design Lead – Paul Smith
iPad UX Lead  (Zinio) – Matthew Davis
iPad Product Manager (Zinio)Brian Yu
Development Firm – Pervasent

CLIENT: Zinio

 

 

 

Peopledesign, Grand Rapids, MI; www.peopledesign.com

Peopledesign transforms businesses by helping them conceive and produce innovative customer experiences. “We work with leaders to find new sources of value through insights into customer behavior and customer experience strategy. Then we design tools to support the touch points between the business and its customers. Rooted in empathy for people, our work results in smart strategies that connect our clients with their customers and foster loyalty.”

ENTRY TITLE: Guilford of Maine Showroom

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
Before we were able to rebrand Guilford of Maine, we had a showroom to deal with for a tradeshow. Without a new identity, we transformed the former True Textiles showroom into the reintroduction of their product line. There were no products, just a focus on their innovative fiber which transformed the commercial textile industry. The entire showroom was weaved with the famous fibers. The buzz building worked. The media enjoyed the dramatically empty (in a hall of usually over-stimulating, over-stuffed spaces), museum-like showroom that invited and held three times the customer traffic of their usual spaces.

CLIENT: True Textiles

ENTRY TITLE: Guilford of Maine Trademark

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
The rebrand realization started with a new logo. Our recommendation was to position their products as the go-to fabric which lead to a black and white system. It’s the little black dress of commercial fabrics. The pinking gives a nod to fabric swatching.

CLIENT: True Textiles

ENTRY TITLE: UICA identity

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
In the rebranding of UICA (The Urban Institute for Contemporary Arts), we recommended that the logo emphasize the idea that the museum presents the art. This led to putting the logo on a horizon line as if it were peeking behind the art.

CLIENT: The Urban Institute for Contemporary Arts

ENTRY TITLE: DYF (Design Your Floor campaign)
Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
InterfaceFlor wanted to reintroduce themselves into the hospitality market and chose the HDExpo show as the platform. For the tradeshow we developed a series of tabloids pieces that served as inspirational posters for architects and interior designers. Each piece focused around typical use cases for modular carpet tiles: Corridors, Guest Rooms, and Public Spaces.

CLIENT: InterfaceFlor

ENTRY TITLE: RDY magazine

Your Best Work Design Awards WinnerPROJECT DESCRIPTION:
As part of the rebrading of The HON Company, we developed a quarterly internal magazine to communicate all the exciting news to a large and growing group of employees, dealers and distributors.

CLIENT: The HON Company

To see the two Best-of-Show winning firms, Stitch Design and Wolff Olins, pick up a copy of the May 2012 issue of HOW magazine.

One thought on ““Your Best Work”—Graphic Design Award Winners 2011

  1. Pingback: HOW Call for Designers | Your Best Work Design Awards | Deadline: Dec 1 | ArtRubicon Visual Arts Magazine

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