“Your Best Work”—Graphic Design Award Winners 2011

Peopledesign, Grand Rapids, MI; www.peopledesign.com

Peopledesign transforms businesses by helping them conceive and produce innovative customer experiences. “We work with leaders to find new sources of value through insights into customer behavior and customer experience strategy. Then we design tools to support the touch points between the business and its customers. Rooted in empathy for people, our work results in smart strategies that connect our clients with their customers and foster loyalty.”

ENTRY TITLE: Guilford of Maine Showroom

PROJECT DESCRIPTION:
Before we were able to rebrand Guilford of Maine, we had a showroom to deal with for a tradeshow. Without a new identity, we transformed the former True Textiles showroom into the reintroduction of their product line. There were no products, just a focus on their innovative fiber which transformed the commercial textile industry. The entire showroom was weaved with the famous fibers. The buzz building worked. The media enjoyed the dramatically empty (in a hall of usually over-stimulating, over-stuffed spaces), museum-like showroom that invited and held three times the customer traffic of their usual spaces.

CLIENT: True Textiles

ENTRY TITLE: Guilford of Maine Trademark

PROJECT DESCRIPTION:
The rebrand realization started with a new logo. Our recommendation was to position their products as the go-to fabric which lead to a black and white system. It’s the little black dress of commercial fabrics. The pinking gives a nod to fabric swatching.

CLIENT: True Textiles

ENTRY TITLE: UICA identity

PROJECT DESCRIPTION:
In the rebranding of UICA (The Urban Institute for Contemporary Arts), we recommended that the logo emphasize the idea that the museum presents the art. This led to putting the logo on a horizon line as if it were peeking behind the art.

CLIENT: The Urban Institute for Contemporary Arts

ENTRY TITLE: DYF (Design Your Floor campaign)
PROJECT DESCRIPTION:
InterfaceFlor wanted to reintroduce themselves into the hospitality market and chose the HDExpo show as the platform. For the tradeshow we developed a series of tabloids pieces that served as inspirational posters for architects and interior designers. Each piece focused around typical use cases for modular carpet tiles: Corridors, Guest Rooms, and Public Spaces.

CLIENT: InterfaceFlor

ENTRY TITLE: RDY magazine

PROJECT DESCRIPTION:
As part of the rebrading of The HON Company, we developed a quarterly internal magazine to communicate all the exciting news to a large and growing group of employees, dealers and distributors.

CLIENT: The HON Company

To see the two Best-of-Show winning firms, Stitch Design and Wolff Olins, pick up a copy of the May 2012 issue of HOW magazine.