Last year, HOW started a brand new, one-of-a-kind competition designed to recognize the creative prowess of designers and design teams who have the talent to produce multiple original, boundary-pushing projects: The Your Best Work Design Awards.
We published the top 2 winners of this design competition in the May 2012 issue of the magazine, along with a list of the the 10 runner's up. Read on to see the winning design work from these 10 small and large firms who stood out from a very talented pack.
3 Advertising, Albuquerque, NM; www.3advertising.com
3 is a full-service advertising and design firm. “We’re based in Albuquerque with clients from around the U.S. We have years of experience developing strategies and creating compelling, effective work for a variety of clients in just about every category. We’re easy to work with. We love helping companies succeed. And we’re always up for a challenge.”
ENTRY TITLE: Latitudes Logo and Identity
PROJECT DESCRIPTION:
Latitudes is a new convenience store concept for those who would rather sip than slurp.
CREATIVE TEAM:
Designers – Tim McGrath, Jesse Arneson
Writer – Jason Rohrer
Creative Director – Sam Maclay
CLIENT: Latitudes
ENTRY TITLE: Alone and Unafraid Business Card
PROJECT DESCRIPTION:
Alone and Unafraid is an apparel company founded by two marines. We created business cards that doubled as survival tools. The backside of the metal card is polished to be used as a signal mirror when needed.
CREATIVE TEAM:
Art Director – Tim McGrath
Creative Director – Sam Maclay
CLIENT: Alone and Unafraid
ENTRY TITLE: Mighty Memphis Bar-B-Q Identity
PROJECT DESCRIPTION:
We created a brand rooted in barbecue Americana for a new restaurant located thousands of miles away in Spain.
CREATIVE TEAM:
Designer – Tim McGrath
Writer – Jason Rohrer
Creative Director – Sam Maclay
CLIENT: Mighty Memphis Bar-B-Q
ENTRY TITLE: F8 Logo
PROJECT DESCRIPTION: Logo for a digital photographer
CREATIVE TEAM: Art Director – Tim McGrath
CLIENT: F8 Photography
ENTRY TITLE: The Gutter Logo
PROJECT DESCRIPTION:
The Gutter is a bar located between an advertising agency and magazine publisher. It’s the space in between.
CREATIVE TEAM:
Art Director – Tim McGrath
Creative Director – Sam Maclay
CLIENT: The Gutter










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