Large Design Firm Winners

TDA_Boulder, Boulder, CO; www.tdaboulder.com

“TDA_Boulder brings together creative and strategic thinkers in a collaborative environment with few politics in a town with more sunshine than is necessary. We help brands make friends. Some of TDA’s key clients include FirstBank, Webroot, Noodles & Company, Boyer’s Coffee, Outdoor Research, Sir Richard’s Condom Company and Justin’s Nut Butter.”

ENTRY TITLE: Sir Richard’s Condom CompanyPROJECT DESCRIPTION:
Outside of adult diapers, buying condoms is one of the most unpleasant purchases you can make. Aside from using the self-checkout lane, there aren’t many ways to ameliorate the condom buying experience. With this in mind, we wanted to shift the transaction to favor the consumer. Instead of being a sterile, stigma-laced product, we set out to create a package you’d actually want to interact with.

CREATIVE TEAM:
Designer – Austin O’Connor
Creative Directors – Thomas Dooley, Jonathan Schoenberg

CLIENT: Sir Richard’s Condom Company

ENTRY TITLE: Justin’s Nut Butter

PROJECT DESCRIPTION:
Justin’s Nut Butter, a line of small-batch, natural and organic nut butters, was redesigned to increase distribution in fine food outlets (e.g. Dean & DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper).

CREATIVE TEAM:
Designer – Barrett Brynestad
Creative Directors – Thomas Dooley, Jonathan Schoenberg

CLIENT: Justin’s Nut Butter

ENTRY TITLE: Bot WaterPROJECT DESCRIPTION:
The new brand identity is characterized by a prominent, white dot pattern, intended to appear modern, friendly and light. Super-primary color blocking across the different flavors aims to create a strong shelf presence.

CREATIVE TEAM:
Designer – Matt Leavitt
Creative Directors – Thomas Dooley, Jonathan Schoenberg

CLIENT: Bot Water

ENTRY TITLE:  Boyer’s CoffeePROJECT DESCRIPTION:
Denver based Boyer’s Coffee wanted to redesign their identity, which had remained the same since 1965. They wanted to emphasize the quality and freshness that made them the state’s premier roaster and set themselves apart as a purveyor of fine coffee. We used rich browns and accents of gold to achieve a more sophisticated look. The decaffeinated bags are differentiated with pearl white bags. Both use the new Boyer’s Schoolhouse logo as a centerpiece and homage to the company’s heritage and historic factory.

CREATIVE TEAM:
Designer – Barrett Brynestad
Creative Directors – Thomas Dooley, Jonathan Schoenberg
Illustrator – Steven Noble

CLIENT: Boyer’s Coffee

ENTRY TITLE: Tortilla LandPROJECT DESCRIPTION:
These packages are a redesign for Tortilla Land’s unique uncooked tortilla line that has to be heated at home. Prior to the design phase we visited local Hispanic markets and restaurants and were inspired by the array of type and colors we found. We used a mix of historic wood block and letterpress elements, and bright colors to set them apart on shelf and establish some heritage for the San Diego based company. The final design creates a more flavorful and soulful package which helps support the unique product inside.

CREATIVE TEAM:
Designer – Matt Leavitt
Creative Directors – Thomas Dooley, Jonathan Schoenberg

CLIENT: Circle Foods