Last year, HOW started a brand new, one-of-a-kind competition designed to recognize the creative prowess of designers and design teams who have the talent to produce multiple original, boundary-pushing projects: The Your Best Work Design Awards.
We published the top 2 winners of this design competition in the May 2012 issue of the magazine, along with a list of the the 10 runner's up. Read on to see the winning design work from these 10 small and large firms who stood out from a very talented pack.
Red Antler, Brooklyn, NY; www.redantler.com
Red Antler is a branding and design consultancy based in Brooklyn, specializing in startups and new ventures. “Working with clients such as One Kings Lane, Tasting Table, and StumbleUpon, Red Antler partners with new and established businesses to create or evolve strategic positioning, naming, brand identity, user experience and web design. At any stage of a business, Red Antler helps brands define who they are, and from there, how to grow—both online and off.”
ENTRY TITLE: RecordSetter Naming, Branding, Identity and Web
PROJECT DESCRIPTION:
What Wikipedia is to Encyclopedia Britannica, RecordSetter is to Guinness Book of World Records. RecordSetter believes everyone is the world’s best at something, and is redefining world records for the Internet age. Formerly URDB, the brand needed a new name that was easier to remember as well as more active, leading us to RecordSetter. We created a new brand identity that incorporates a heroic torch symbol into the mark to build a logo that would stand out online and could live everywhere from book covers to television appearances to badges. From there, we extended the identity to site design.
CREATIVE TEAM:
Creative Director -Simon Endres
Designer – Curtis Flanagan
Strategy – Emily Heyward
CLIENT: RecordSetter
ENTRY TITLE: BOLT Branding, Identity and Web
PROJECT DESCRIPTION:
Our tennis-crazed team worked with Bolt to launch a new tennis brand in a crowded market of established players. In the tennis category, changes in racquet construction have become ‘white noise,’ with every brand touting the latest and greatest technologies. But Bolt stands for innovation you actually feel when you play, so the brand had to be game-changing as well. We consciously avoided the overly designed category norms to build a brand that speaks with understated confidence and belief in the product. We created everything from racquet graphics to gear to a concise website that drives towards purchase.
CREATIVE TEAM:
Creative Directors/Designers – Simon Endres, John Malcomson
Designer – Chris Meisner
Strategy – Emily Heyward
CLIENT: Bolt
ENTRY TITLE: SusieCakes (Re)Branding, Identity, Strategy and Web
PROJECT DESCRIPTION:
SusieCakes is a California bakery offering classic desserts inspired by founder Susan’s grandmothers. The brand needed a refresh as the business looked to expand to e-commerce. We maintained its heritage while bringing a fresh look that positions the bakery for national growth. From an exploration of letter forms drawn in frosting, we developed SusieCakes’ own delectable typeface that references the 1950s. We evolved the “Susie” character, and created a feel that is both familiar and new, honoring the brand’s history and setting it up for the future. We created many brand applications and an inviting e-commerce website.
CREATIVE TEAM:
Creative Director/Designer – Simon Endres, Creative Director & Designer
Designers – Yuchen Zhang, Lauren Sheldon
CLIENT: SusieCakes
ENTRY TITLE: StyleSeat Branding, Identity and Web
PROJECT DESCRIPTION:
We created a new brand identity and website for StyleSeat, the online destination for beauty and wellness professionals and clients to connect, book appointments and get inspired. We designed a logo and visual identity that was both aspirational and approachable, creating an appealing online community without overshadowing the professionals and salons. Because the website needed to live within the beauty space while serving as a useful tool, we built a clean and easy platform that aesthetically draws in the user, while still functioning as a tool that facilitates discovery, sharing and booking.
CREATIVE TEAM:
Creative Director – Simon Endres
Designer – McKenna Kemp
Strategy – Emily Heyward
CLIENT: StyleSeat
ENTRY TITLE: Lovely, Branding and Identity
PROJECT DESCRIPTION:
Lovely is a new online service seeking to transform the apartment rental market. In an overcrowded space, we differentiated the brand by focusing on the end benefit of apartment hunting: the feelings of moving into a new place. For the logo we created a typeface that combines geometric and organic forms to represent a seamless process that’s organized and personalized. We built the secondary language and icon system to emphasize the details that make an apartment a home, resulting in an ownable brand that stands out and positions Lovely to become the comprehensive resource for anyone seeking to rent.
CREATIVE TEAM:
Creative Director – Simon Endres
Designer – Yuchen Zhang, Tran Huynh
Strategy – Emily Heyward
CLIENT: Lovely Inc.
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