30 Promotion Design Projects from Across the U.S.A.

I’m always thrilled to see the release of the annual PRINT Regional Design Award winners: the best of the best in design from each region in the United States. But around this time of year, it’s my custom to take a deeper look at the winners and explore the exceptional promotion design work in each gallery. It’s particularly intriguing to see how promotion design work from each region draws upon cultural elements and the unique aesthetic of that area. You’ll see what I’m talking about below, in the poster designs, packaging, marketing collateral and more—including client and personal promotion design work—from firms around the U.S.

Promotion Design Work from the Southwest

1. Banned Books Week Collateral


Spindletop Design, Houston; www.spindletopdesign.com: Jennifer Blanco (creative director/art director/designer), John Earles (creative director/art director), Laura Thornock, Josh Higgins, Travis Smith (designers), Workhorse Printmakers (printing/assembly); Brazos Bookstore (client)

Each year, Brazos Bookstore in Houston hosts Banned Books Week, an annual event celebrating freedom of speech and the freedom to read, and Spindletop Design creates the collateral for it. Learn more about Spindletop here.

2. RBMM Oktoberfest Stein


RBMM, Dallas; www.rbmm.com: Jeff Barfoot (creative director), Garrett Owen (art director/designer); RBMM (client)

[Related: Great Typography in Promotion Design | 10 Beautiful Promotional Posters & Print Designs]

3. Design Week Global

DW_China color

IBM Design, Austin, TX; www.ibm.com/design: Oen Michael Hammonds (creative director/art director/designer/illustrator); IBM (client)

4. SUR 512


The Matchbox Studio, Dallas; www.matchboxstudio.com: Liz Burnett (creative director), Zach Hale (art director/designer); JPI (client)

Deadline to enter: April 9, 2018!

5. University of New Mexico Water Fountain Posters


Scott McFadden Creative, Dallas; www.scottmcfaddencreative.com: Scott McFadden (creative director/art director/designer/illustrator), David Morris (writer); Albuquerque Bernalillo County Water Utility Authority (client)

Marketing & Promotion Design Work from the East

1. #TYPE


Cynda Media Lab, Englewood Cliffs, NJ; www.cyndamedia.com: C. J. Yeh (creative director/designer), Christie Shin (art director/designer); Museum at FIT (client)

2. American Voices Poster


Karnes Poster Company, Philadelphia; www.erickarnes.com: Eric Karnes (creative director/art director/designer); Philadelphia University School of Liberal Arts (client)

3. Carnegie Mellon University, School of Drama 2015 Season

carnegie carnegie1

Wall-to-Wall Studios, Pittsburgh; www.walltowall.com: Larkin Werner (creative director), Doug Dean (art director/designer); Carnegie Mellon University, School of Drama (client)

4. Stevenson University School of Design Poster Brochure


Tré Seals, Accokeek, MD; www.tresbien.design: Tré Seals (creative director/art director/designer /illustrator); Stevenson University School of Design (client)

Marketing & Promotion Design Work from the Far West

1. National Parks Campaign


Pendleton Woolen Mills In-House, Portland, OR: Kathy Monaghan (creative director), Andrea Capp (designer/illustrator/photographer); Pendleton Woolen Mills (client)

2. Neenah Paper Beauty of Letterpress Poster


Gee + Chung Design, San Francisco; www.geechungdesign.com: Earl Gee (creative director/art director/designer/illustrator), TPD Design House (concept/design/printing); Neenah Paper (client)

3. Interflow Design Conference



Academy of Art University, San Francisco; www.academyart.edu: John Nettleton (creative director/ art director), Alex Chen (creative director/art director/designer); Academy of Art University (client)

4. San Francisco Design Week


Character, San Francisco; www.charactersf.com: Ed O’Brien (creative director/art director), Tish Evangelista, Ben Pham (creative directors), Michael Mason, Will Geddes (designers), Todd Tankersley (photographer); AIGA San Francisco (client)

Marketing & Promotion Design Work from the South

1. AIGA Design Month Creative


Elephant In The Room, Winston-Salem, NC; www.elephantintheroom.com: Will Hackley (art director/designer); AIGA Triad NC (client)

“We were charged [with] designing graphics to promote design month events for the regional AIGA chapter. Feeding off the concept of North Carolina barbecue, we used visuals that connected to the barbecue heritage of the Triad region.”

—Elephant in the Room (02)

2. The Avett Brothers Township Posters

The Half and Half, Columbia, SC; www.thehalfandhalf.com: The Half and Half (creative direction/art direction/design); The Avett Brothers (client)

3. Habitat for Humanity Brochure


Lewis Communications, Birmingham, AL; www.lewiscommunications.com: Roy Burns III (creative director), David Blumberg (art director/designer), Jeffery Williams, Cary Norton, Bob Miller, Rob Culpepper (photographers), Anthony Vachris (writer); Habitat for Humanity of Greater Birmingham (client)

4. PechaKucha Night Asheville Vol. 9

Open Door Design Studio, Asheville, NC; www.opendoordesignstudio.com: Shantanu Suman, Marisa Falcigno (creative directors/art directors/designers), Shreedavy Babuji (writer);
PechaKucha Asheville (client)

5. UT-Chattanooga Art Department Promo


The Official Studio, Chattanooga, TN; www.theofficialstudio.com: Aggie Toppins (creative director/art director/designer); The University of Tennessee at Chattanooga, Department of Art (client)

Marketing & Promotion Design Work from the Midwest

1. FPC Custom Corrugated Portfolio & P.O.P. Corrugated Promo


Charles S. Anderson Design Co., Minneapolis; www.csadesign.com: Charles S. Anderson (creative director/art director), Erik Johnson (designer/illustrator); French Paper Company (client)

2. 20 Liters Campaign

Extra Credit Projects, Grand Rapids, MI; www.extracreditprojects.com: Rob Jackson (creative director), Chad Hutchison (art director); 20 Liters (client)

“20 Liters is an international nonprofit organization based in West Michigan helping to raise funds and awareness of the global water crisis facing our world.”

—Extra Credit Projects (2)

3. Detroit Loves …


Team Detroit – The Park, Dearborn, MI; www.teamdetroit.com: Toby Barlow (creative director), Nick Allen (creative director/ writer), Ryan Breight (art director), Michele Silvestri, Christine Jones (designers), Jason Smith (designer/illustrator), Cristina Lorenzetti (writer); Team Detroit (client)

“As part of our 60 Seconds to SXSW campaign, we created postcards that flipped negative stereotypes about Detroit into compelling messages that celebrate the city, and passed them out at SXSW to build brand awareness for the agency while shining a positive light on the city of Detroit.”

— Team Detroit – The Park (18)

4. God Hates Goods


Design Ranch, Kansas City, MO; www.design-ranch.com: Ingred Sidie, Michelle Sonderegger (creative directors/art directors/writers), Morgan Stephens, Frank Norton (designers), Claire Gude (writer); God Hates Goods (client)

“We are spreading the good with our human rights campaign. God Hates Goods is a line of clothing and ephemera intended solely to raise eyebrows and standards. The intention is not to spread hate but instead [to] poke fun at those who do.”

—Design Ranch (23)

5. Land of Goodness Poster Campaign

shine_wisc-cheese-sm shine_wisc-milk-sm

Shine United, Madison, WI; www.shineunited.com: Michael Kriefski (creative director), John Krull (creative director/art director/designer), Jeff Foster (illustrator); Wisconsin Cheese (client)

6. Ubumwe Center, Rwanda Posters


Ron Foth Advertising, Columbus, OH; www.ronfoth.com: Ron Foth Jr., David Henthorne (creative directors), Nikki Murray, Gene Roy (art directors/designers); Ubumwe Center (client)

Marketing & Promotion Design Work from New York City

1. Holiday In-Store Product Promo Animation

Department of Advertising and Graphic Design, MoMA; www.momadesignstudio.org: Hsien-Yin Ingrid Chou (creative director/art director), Derek Flynn (art director/designer); MoMA Design Store/Retail Division (client)

2. Shakespeare in the Park 2015 Campaign


Pentagram; www.pentagram.com: Paula Scher (creative director/ art director/designer), Jeff Close, Kirstin Huber (designers); The Public Theater (client)

3. Vitaminwater Relaunch Campaign


Collins + Partners LLC; www.wearecollins.com: Leland Maschmeyer (creative director), Ben Crick, Esther Li, Leo Porto, Gabe Benzur (designers); Vitaminwater (client)

“We are revitalizing the brand through a new visual language. … This system builds on their design heritage in a way that is authentic to the original brand yet crafted for a new audience. It also encourages far more flexibility in its expression while still keeping the product itself [as] the focus.”
—Collins + Partners LLC (49)

4. Border Crossing


Siegel+Gale; www.siegelgale.com: Mike Tyson (creative director/art director/designer/writer); The University of the Arts (client)

5. Disposable Film Festival


Selman Design; www.selmandesign.com: Johnny Selman (creative director), Katie King Rumford (designer), Calvin Waterman (motion designer), Mike Scandiffio (producer); Disposable Film Festival (client)

“The Disposable Film Festival is an annual juried international festival of short films. … We worked with Carlton Evans, codirector of the festival, to create an identity that could be retrofitted and reused for years to come.”

—Selman Design (17)

6. M&M’s 75th Anniversary


jones knowles ritchie; www.jkrglobal.com: Tosh Hall (creative director/art director), Danny D’Arcy (design director), Erin Dameron, Catherine Wyatt (designers), Ian Brignell (typographer); jones knowles ritchie (client)

Think you can compete with the excellent projects above? Enter your finest promo work and marketing materials into HOW’s Promotion & Marketing Design Awards!

Daniela Garza of Anagrama, Joshua Chen of Chen Design Associates, and Mackey Saturday of Chermayeff & Geismar & Haviv await your work in the HOW Promotion & Marketing Design Awards.

Enter by April 9, 2018 for your chance to win a main-stage trophy presentation, lunch date with a HOW Design Live speaker, a spot in a gorgeous, all-new hardcover book from HOW+PRINT and so much more.