Creative Exercise: Start With Questions

Ian Schrager and Philippe Stark collaborated on designing boutique hotels like the Clift in San Francisco and the Hudson in New York City.

"Whenever we start a project, we’re both voyeurs," Shrager says. "We take in information like a sponge."

Exploring is about asking questions and absorbing insights.

Make a list of 50 questions for a project you’re about to begin.

Excerpted from "zing! Five steps and 101 tips for creativity on command" by Sam Harrison, MacHillock Publishing/IPG Distributors.