Eric Holter addresses the need for graphic designers to embrace the client-centric values of commercial art over those of vision-centric fine art.
There is no magic formula to "nailing it" when it comes to self-promotion. Be you. Designer Chad Michael knows exactly who he is and has created what might possibly be the most stunning business card.
In this exclusive podcast, Ilise Benun speaks with larger-than-life HOW Design Live presenter Aaron Draplin.
Besides churning out savvy work for dream clients, design studio Franklyn has crafted its own vernacular to keep its creative culture "trill."
From vibrant illustration to distinct branding, the work created by small design firm KittenChops exudes a lively style headed straight for your heart.
As Duffy & Partners celebrates 30 years in the design business, founder Joe Duffy shares some of his secrets to finding success in this "crazy business."
I can’t take credit for this idea but recently a neighbor of mine suggested I record some of the articles I’ve written over the years. So I created a podcast series I’m calling, Audio Articles, and I’ve started with some of the tried and true, feature articles I’ve written for HOW Magazine. Here are the...
Pricing design work is an important and challenging topic for creative professionals, so here’s a roundup of the most popular posts on how to price creative services. 3-Tier Pricing Strategy That Works Like Crazy via Ed Gandia’s Smarter Freelancer Podcast. How Laura Foley used the 3-tiered pricing technique the day after she learned it from Jason Blumer at...
HOW's International Design Awards invites graphic & web designers from around the globe to enter their work into this prestigious design competition, showcasing 300+ projects from numerous countries.
If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...