Design Firm Owners

When you own a design business, you face a whole new set of challenges including: long-term business planning, design management, attracting and positioning your firm for smart growth. David C. Baker, a small business consultant who specializes in the creative industry, wants to help you manage obstacles and achieve success when it comes to your design business. Look for his expert advice here.

Primer: Pricing Tips for Freelancers & Solopreneurs

Pricing design work is an important and challenging topic for creative professionals, so here’s a roundup of the most popular posts on how to price creative services. 3-Tier Pricing Strategy That Works Like Crazy via Ed Gandia’s Smarter Freelancer Podcast. How Laura Foley used the 3-tiered pricing technique the day after she learned it from Jason Blumer at...

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Good Design Needs No Translation

HOW's International Design Awards invites graphic & web designers from around the globe to enter their work into this prestigious design competition, showcasing 300+ projects from numerous countries.

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...

Designer's Proposal Bundle (Vol. 2)

Proposal Due This Week? Read These 2 Articles First.

If you’re working on a proposal this week (and even if you’re not), check out these new articles and make sure your next freelance proposal is a “winning” proposal — otherwise, it’s a waste of your time! Here are excerpts… On PaperSpecs.com, read “Should I Even Write That Proposal?” Many of the problems that arise...

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Breaking Free: 7 Tips for Opening Your Own Agency

As you welcome the bold embrace of the New Year, you may be contemplating change; not just in the months to come, but well into the future. Are you currently working in-house and thinking about opening an agency of your own? Before you quit your job, wait! You should have a solid strategy in...

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Create a Nurturing Environment for Bold Ideas

Bold, unsafe ideas are useless to the organization unless those ideas are grounded in strategy, grounded in the essence of the brand, grounded in the wants and needs, hopes and dreams of end users. Find tips for ensuring a safe environment to nurture big ideas.

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Design Project Management Software Solutions

Choosing and implementing a project-management system can be a daunting task. In HOW's March 2013 In-House Issues column, Cella Consulting’s Jackie Schaffer walks you through the process step-by-step so you can pick the right solution for your in-house team. Here is her handy list of design project management software options.