Design Firm Owners

When you own a design business, you face a whole new set of challenges including: long-term business planning, design management, attracting and positioning your firm for smart growth. David C. Baker, a small business consultant who specializes in the creative industry, wants to help you manage obstacles and achieve success when it comes to your design business. Look for his expert advice here.

Designer's Proposal Bundle (Vol. 2)

Proposal Due This Week? Read These 2 Articles First.

If you’re working on a proposal this week (and even if you’re not), check out these new articles and make sure your next freelance proposal is a “winning” proposal — otherwise, it’s a waste of your time! Here are excerpts… On PaperSpecs.com, read “Should I Even Write That Proposal?” Many of the problems that arise...

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Breaking Free: 7 Tips for Opening Your Own Agency

As you welcome the bold embrace of the New Year, you may be contemplating change; not just in the months to come, but well into the future. Are you currently working in-house and thinking about opening an agency of your own? Before you quit your job, wait! You should have a solid strategy in...

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Create a Nurturing Environment for Bold Ideas

Bold, unsafe ideas are useless to the organization unless those ideas are grounded in strategy, grounded in the essence of the brand, grounded in the wants and needs, hopes and dreams of end users. Find tips for ensuring a safe environment to nurture big ideas.

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Design Project Management Software Solutions

Choosing and implementing a project-management system can be a daunting task. In HOW's March 2013 In-House Issues column, Cella Consulting’s Jackie Schaffer walks you through the process step-by-step so you can pick the right solution for your in-house team. Here is her handy list of design project management software options.

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Cutting Ties with Four Legacies

Now that your design business is up and running, it's time to cut loose ties with the past in order to really thrive. These decisions are tough, but business consultant David C. Baker has helped many firms do the same in order to grow.

Mind Your Own Business Conference

Creative Burnout: Traction Control with David Baker

Burnout is widely felt in marketing field. So much so that every individual will face it at some point in his/her career. Some of it stems from a propensity toward short attention spans, developed at an early age. Oddly enough, if you didn’t have access to a TV or hours of video games, you...

The Impact that Comes with Control in a Marketing Firm

How do you get (money and) impact in a client relationship, consistently, month after month? It doesn’t happen without some measure of control in the client relationship. If you’re an order-taker (that’s the opposite end of the spectrum), you’re not an expert, and your recommendations are not considered as seriously as they could be.