Ferroconcrete: The Branding Agency Founded by a Dreamer

Be a design champion. Enter your best work into the HOW Promotion & Marketing Design Awards by 4/10!


Yo Santosa—creative director, entrepreneur, dreamer—got her start with a degree from Art Center College of Design. She went on to become an art director at yU+co, then a faculty member at Art Center and, finally, the founder of renowned branding agency Ferroconcrete. Here, she helped her first client, Pinkberry, to grow from one store to a global brand with more than 200 stores worldwide.

The accomplishments don’t stop there. Santosa is also the woman behind two start-ups, three Emmy Award nominations and an LA print publication.

Needless to say, HOW is thrilled to have Santosa bring her expertise to this year’s HOW Promotion & Marketing Design Awards, where she joins Maurice Cherry and Charles S. Anderson on the judging panel. (Meet all the judges and learn more about their career paths here.)

And guess what, folks? The deadline for the HOW Promotion & Marketing Design Awards is April 10, 2017! For real. You should take advantage of it ASAP.

Why? Because all winners will be published in the Fall 2017 issue of HOW magazine, and the Best of Show winner scores a Big Ticket to HOW Design Live 2018 (up to a $2,295 value), where they’ll receive a gorgeous trophy on stage. (And that’s not all—read about all the other prizes here.)

We hope you’ll be among the creatives we’ll soon be celebrating. Enter your client promos, self-promos, student promos and more before the deadline.

Then come back here and enjoy some of our favorite work from Santosa’s agency, Ferroconcrete.

Design Inspiration from Yo Santosa’s Branding Agency, Ferroconcrete

Branding for Winc

sfsfzdesign inspiration from yo santosa's branding agency ferroconcrete

Winc (formerly ClubW) is a company that produces wines uniquely through a select group of winegrowers and bottlers to service online subscriptions and stores nationwide.

design inspiration from yo santosa's branding agency ferroconcrete

design inspiration from yo santosa's branding agency ferroconcrete

design inspiration from yo santosa's branding agency ferroconcrete

“From packaging to website and social media, the Winc brand has audiences adopting a new lifestyle for wine lovers,” Ferroconcrete states on its website.

design inspiration from Ferroconcrete

design inspiration from Ferroconcrete

design inspiration from Ferroconcrete

Rebranding of Downtown Center BID

design inspiration from yo santosa's branding agency ferroconcrete

Downtown Center BID is a coalition of members who are committed to enhancing the quality of life in Downtown LA.

Branding for Caption

design inspiration from yo santosa's branding agency ferroconcrete

“We created a hyper-stylized and retro-futuristic visual framework to position Caption in a new category of nail care,” Ferroconcrete states on its website.

design inspiration from yo santosa's branding agency ferroconcrete

design inspiration from yo santosa's branding agency ferroconcrete


HOW promotion and marketing design awards winner

Love this promotion design by Anthem Branding?

You can see more Promotion & Marketing Design Awards winners here.

And don’t miss entering your own team’s work by the deadline, April 10, 2017!

ENTER NOW!

 


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