Get essential tips and advice from the brightest minds in the design industry delivered to your desktop in a live presentation. Tune in to Design Tutorials, graphic & web design webinars. These online, interactive design webinars are presented by industry experts and noted consultants. They last about an hour and include a Q&A session toward the end where you can get answers to your specific questions on the Design Tutorial topic. You can attend these online learning sessions live, or access them at a later date OnDemand.
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40 Better Ways to Work with Interactive Clients, Live Design Tutorial
Every web designer has had a problem client, but as you kick off 2013, why not take stock and do some self-reflection. We all know it’s not always the client who is the problem, but often our own ability to work with them successfully. In this design tutorial, Paul Boag will present 40 practical tips on how to improve your relationship with clients. Based on more nearly 20 years of experience in web design, you’ll be able to learn from Boag’s mistakes so that your own client interactions are more productive, and maybe even enjoyable.
What you’ll learn:
- Improve the way you interact with clients during the sales process
- Remove the pain from design signoff
- Gather quality feedback from clients and other stakeholders
- Prevent scope creep
- Educate a client to make better informed decisions
Date: Thursday, January 17
Time: 1 p.m. ET
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Effectively Integrate Social Media with your Website, Live Design Tutorial
A few sharing icons and your latest tweets are not enough to integrate social media with your website. Users will have a disjointed experience as they move between channels, and your efforts to develop a social media content strategy will be undermined. In this live design tutorial, Paul Boag will help you discover what’s possible. With a website that plays nicely with social media you can increase customer retention, deepen engagement, and take advantage of the opportunity to convert a content consumer into a participant of the broader community you’re creating around your brand.
What you’ll learn:
- How to treat social media as more than a tool to drive traffic
- About five areas you can leverage to better integrate social media with your website
- How to create an online ecosystem that builds relationships
Date: Thursday, January 31
Time: 1 p.m. ET
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How to Define the “User” in User Experience, Live Design Tutorial
What are user profiles? Simply put, they’re profiles of fictional users that include details like: name, gender, income, marital status, what their goals are, and what they need from you and your product. In this live design tutorial, Jose Caballer will teach you how to develop user profiles that can serve as the foundation for the creation of your website or application. You’ll learn how to ask questions like, “Are my users tech savvy?” And, “What is it they like about my product?” Because when you understand how your average user thinks, and what their motivations are, you’re able to create a user experience that meets (and hopefully exceeds) their expectations.
What you’ll learn:
- How to take samples of your user population
- How to narrow your sample, and define them with personal details
- How to define user goals
- How this information should inform your creative strategy
Date: Thursday, February 21
Time: 2 p.m. ET
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