AIGA Design Tutorials

AIGAAs HOW and AIGA continue their partnership in design leadership, enjoy a series of free Design Tutorials, aimed at arming emerging designers with essential information for their futures in design. This “Extra Credit” series of Design Tutorials is presented by F+W Media and AIGA, the professional association for design.

See what’s next in the series and access past AIGA Design Tutorials available OnDemand.

Seating for all live partner and AIGA DesignCasts is limited to 1,000 people! Registration does not guarantee you’ll get in, so sign in early the day of the event. If you cannot attend live, you will be able to watch a recording of the event and receive special discounts if you register, so register today!

AIGA Frank Chimero: Versus: A Documentation of Wrungniss & Misatkes
A sequence of mistakes, a gradient of experiences. School versus work. Tasks versus objectives. Answers versus responses. Content versus formats. Pride versus paycheck. What you want versus what they want. The spiked club versus the subtle lure. What they told you versus what actually is. The thing that you need to know versus what you think you should know. This is everything I’ve learned from six years in business, and none of it is about business. It’s about the work, but not how to do it. No silver bullets. No recipes. No pictures. Just misatkes.

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Writing for Visual Thinkers
You may have been drawn to your career choice because of a passion for the visual, but if an idea can’t be articulated (both verbally and written), then its effectiveness is lost. With words you can clarify your thoughts in an outline, share your experiences on a blog, and get funding with a proposal. Writing is a critical component of your work, both as a business tool and as a way to nourish your creative life. Embrace it and practice it.

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Graphic Design Thinking
The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project with brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer’s quest for useful and inspiring ideas. In this engaging session, Ellen Lupton and her MFA students at Maryland Institute College of Art (MICA) will present a variety of fun and helpful methods for exploring the design process. See fresh thinking tools at work, inspired by the work processes of leading designers and thinkers. This session is based on the book “Graphic Design Thinking: Beyond Brainstorming,” edited by Ellen Lupton (Princeton Architectural Press, 2011).

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