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How Simple Usability Testing Benefits Your Web Design
Developing usability tests to evaluate the effectiveness of your web designs is incredibly important, but a lot of times the assumption is that they are expensive, complex and take a lot of time to pull together. In this design tutorial, Chris Butler breaks down how to do them simply and inexpensively. In fact, he’ll show you two testing techniques that you can have up and running in just minutes! Not only will these testing methods be easier to run, Butler believes they’re actually more effective. Start testing smarter!
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7 Basic Web Design Components That Are Often Overlooked
The web design process is complex and overwhelming at times, but in this live design tutorial Millersville University professor James Pannafino will teach you about seven simple, but often overlooked web design components that can take your design from square one to finished product. Whether it’s designing for page error, working with icon elements, footers or functionality, James will breakdown why each should be considered and why you should spend more time on them. This will be great for designers new to the interactive field, or for those who would like to brush up on their web design vocabulary.
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With more than 500,000 apps available to consumers, 2012 has been labeled the year of the app. But as you consider your mobile strategy, it is legitimate to ask “Do I need an app for that?” In this design tutorial, Paul Boag will use case studies to explore the contexts in which an app is the right solution, and also highlight the situations in which other mobile web solutions are the better choice for your users.
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In this design tutorial, Kam Diba will teach you how to design effective digital advertising campaigns, and about best practices for driving online engagement to connect with your audiences. From cutting-edge rich-media ads and viral marketing videos, to Facebook apps and site-wide takeovers, Diba will help you ensure that your creative executions are compelling enough to increase brand awareness, and drive sales. Beginning with brainstorming and going all the way through final execution, he’ll cover the basics of advertising campaign strategy, design and messaging.
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Techniques in Responsive Web Design
In this responsive web design tutorial, Chris Converse will provide a demonstration of responsive design. He’ll prepare varying-sized graphics, slicing graphics in Photoshop, and will give an intro to HTML and CSS so that you can better understand the fundamentals of responsive design. You’ll begin to understand how to convert Photoshop files to HTML and CSS, and with the instructional PDF that Converse will provide following the presentation, you’ll be able to start trying it on your own!
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How to Make More Money as a Designer in 2013
In this design tutorial, The Creative Group Executive Director, Donna Farrugia, will give you a sneak preview of the data in advance of the release of the 2013 Salary Guide, and will also interpret what it means for you as a designer. You’ll learn about the most-requested digital skills among employers, and about salary data for a number of in-demand creative positions—information that is critical for improving your overall marketability.
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Scott Dadich on Best Practices in Digital Magazine Publishing
In this design tutorial, Dadich will talk about where Condé Nast stands after two years of substantial growth in digital publishing. He’ll provide an overview of the DPS (digital publishing suite) landscape, reviewing what has changed since 2010, and what the opportunities will be in the future. Learn about best practices in design and user interaction execution, tips on file size reduction, and other lessons for improving DPS work flow.
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8 Critical Ingredients for a Successful Graphic Design Career
Doug Bartow’s firm, id29, has a long history of working with young designers—through studio tours, internships and local events. In that time, he’s noticed that designers starting out consistently ask a lot of the same questions. He decided to turn answering them into an ongoing personal project. In this live design tutorial, Bartow will go through eight of the most important things every designer should factor in to their career and professional development—after all design education is a lifelong pursuit! You’ll learn how self improvement in a few specific areas can make a positive impact on your work, about how to raise your profile in the design industry, and how to maintain integrity in your design work, and in life. They’re all ingredients for a successful and fulfilling career. Who doesn’t want that?
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Google Analytics for Designers
Never before have web designers had so much control over user experience. Armed with Google Analytics and a good understanding of measurement, designers can analyze how a website is being used, and figure out how to improve it based on client and customer needs. In this tutorial, Christopher Butler will show you how to use Google Analytics and its in-depth reporting features, and teach you about user testing and measurement as a whole. You’ll learn how data can aid in storytelling and walk away with the tools you need to set up Analytics on your websites and start working smarter.
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There’s never been a better time to be a designer, but do you feel confident that your work is keeping up with new touch screen technologies? In this design tutorial, John Kilpatrick, executive creative director of iPad app The Daily, will talk about the challenges and best practices for designing for touch screens, and what designers can do to keep up with the steady stream of new devices, applications and software. The opportunities are endless when designing for tablets, and he’ll show you how to ensure your projects are successful.
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Don’t be driven by fear or rejection when looking at your design business finances. Taking a clear, unemotional look at your money on a regular basis will help put you on the path to earning more. In this Design Tutorial with business consultant Marcia Hoeck, you’ll get a better understanding of the cost of doing business, money management tips, what you can do yourself, and what you need your accountant for.
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In this Design Tutorial, business consultant Marcia Hoeck will take you through some effective leadership development that will help answer questions like: What does it mean to be a good leader? How do you know when you are one? How do you get better if you’re not there yet? Because the key to getting the support you need is knowing how to motivate the people who work for you.
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Drawing Conclusions: How to Improve Your Design through Drawing
So often these days, design is confined to the inner-most workings of your computer. As a designer, the act of hand drawing can help to generate creativity and new ideas that make the digital art you create that much better. In this live design tutorial, illustrative designer Von Glitschka will talk about using drawing as a taxi for your ideas. He’ll talk about how to work drawing in to your process as a good creative habit, and how it can inform the work you do.
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6 Steps to Better Web Typography
With all the new web type options, it can be difficult for a designer to know where to begin. User and client expectations are higher than ever before, and the type you choose can make or break a website. In this Design Tutorial, Jason Cranford Teague will show you how to find, choose and use the best web fonts for your sites. He’ll also explore challenges with web typography and talk about current trends, so at the end of this hour you’ll have the knowledge to fully embrace web type.
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Researching Design History: From a Personal Perspective
In this Design Webinar, Steven Heller will discuss why he ventured into design writing and how some of his most ambitious design histories came to be. This rich visual presentation will cover the twists and turns of being a design historian, but it will also serve as a beautiful example of how to get it right. If you’re working in design, then researching the history of graphic design can help to inform and inspire your work. Or as in Heller’s case, releasing your inner design historian can even lead you to new paths in your career.
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Your WordPress Problems Solved
More and more designers are choosing to use WordPress as the platform for their websites and blogs. But as WordPress continues to introduce new features, you might find yourself running into problems. No worries! WordPress expert and designer Jesse Friedman is going to serve up answers to the four most commonly encountered WordPress problems in this design tutorial.
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In the information age, infographics have become a legitimate way to deliver messaging—from the simplest to the most complex. An entire report can be distilled into something that resonates in a matter of minutes. Infographics can be incredibly creative, and can work for clients in any field or industry. While this all might be true, have you ever tried to tackle the information design process? Do you find it intimidating? In this tutorial, Nathan Martin and Colin Miller of the award-winning Pittsburgh-based agency Deeplocal, breakdown the best ways to approach information design, how to take your clients through the process, and what works.
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With more than 20 years of experience, Jen Miller brings expertise on how and why project debriefs can result in the change you want to see in your world. In a business where communication is key (and what we do best), don’t underestimate the power of reflection and its ability to improve the way we do things.
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Using Facebook to Take Your Business to the Next Level
In this Design Tutorial, Willo O’Brien discusses how to leverage the popularity of Facebook to engage with existing clients and customers, and reach new audiences who can help your bottom line. Learn how to measure your effectiveness, and develop content that will deepen your relationships and expand your base.
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Twitter for Creative Entrepreneurs
Harness the power of Twitter and its more than 500 million users to market your business. In this OnDemand Design Tutorial, social media expert Willo O’Brien takes you through ways to use Twitter to connect and engage with fans, and new and existing clients and customers.
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Web Design for Beginners: Working on the Web
This Design Tutorial wraps up all you’ve learned in the first three sessions and prepares you to become an effective web designer.
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Are You Getting Clients Through LinkedIn? Here’s How.
In this Design Tutorial, Ilise Benun, of Marketing Mentor, will show you in detail which of the many features offered by LinkedIn are worth your time as a creative professional looking for clients.
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Web Design for Beginners: Essential Tools and Concepts
After the first two sessions in this series, you’re familiar with the language and conventions of web design. Now — how do you actually start designing? This Design Tutorial explains how sitemaps, wireframes and grids are essential to web design and introduce you to usability concepts.
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21 Free Web Tools for Your Creative Business
HOWInteractiveDesign.com editor Grace Dobush has curated a list of the 21 best free web resources for creative entrepreneurs. She’ll take you through each one step by step, showing off the features that will help you get stuff done. If you’re running a business on a shoestring, you won’t want to miss this Design Tutorial.
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From Order-Taker to Business Partner
In-house teams often get treated like transactional creatives who are proficient at banging out mundane tasks. The juicy, high-profile work goes out to agencies while the in-house team aspires to get those projects one day. Well, a heck of a lot has to change to make that actually happen. If you want the work that goes to the agency, then you need to position your team like an agency, make a transformation, and shift everyone’s mindset in the company—the design team included. Bob Calvano shares his first-hand experience on the evolution of a creative team. He shares the steps he is taking to position his in-house team as a strategic partner, as well as some of his tactics to change the mindset within the organization.
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Web Design for Beginners: Designing for the Web
Design’s all about communication, no matter what medium you’re working in. You already have design skills — now you just need to learn the limits and advantages of the web to become an effective web designer. The first session taught you the language of the web; this session explains how web design works.
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Managing A Cross-Generational Creative Team
Managing a creative team that contains designers of widely varying ages doesn’t have to be a communication nightmare. This session will focus on the core qualities of three generations—Baby Boomers, Gen Exers and Millennials (or Gen Y)—and explore the inherent challenges of managing each group. The goal of this session is to explain the context in which your employees respond in the workplace, so that you can improve communications and mitigate potential cross-generational conflicts.
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Web Design for Beginners: Web 101
This part 1 of the 4-part Design Tutorial Series Web Design for Beginners. If you don’t know a CMS from CSS, start here. When you’re a print designer starting to work online, the language of web design can feel totally foreign. This DesignCast gives you a fundamental understanding of how the web works and give you the vocabulary you need to work with web developers.
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Join Jesse Friedman and learn about responsive web design practices and technology and how to design dynamic and responsive sites. Once you develop your first responsive website, you’re going to love what it can do.
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Talking Turkey on RFPs with Sarah Durham of Big Duck
Join Ilise Benun of Marketing Mentor and Sarah Durham, principal of NY-based design firm, Big Duck, to find out how her firm handles RFPs.
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Selling Your Ideas to Bosses & Internal Clients
Are your ideas slapped down and shuffled around by managers and internal clients? If so, you’ve learned the hard way that it’s not enough to simply have great ideas and concepts—you and your team must also sell those ideas if you want them to see the light of day. Join creativity author and popular speaker Sam Harrison to learn road-tested, real-world tools for refining your presentation skills and upping your idea-selling ratios.
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Design Inspiration for the Wired, Tired and Uninspired
The creative soul is a fragile entity and requires exceptional care, especially when thrown into the corporate environment. Join Glenn John Arnowitz as he discusses survival strategies and explores real-world cures to the many challenges that in-house creatives face when corporate politics and red tape interfere with creativity.
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Project Management Through Work Tiering
One of the biggest challenges facing in-house design managers is managing excessive workloads. But there are specific, focused strategies that can help you wrestle down this bear of a problem. As co-principal of of Cohen-Miler Consulting, Jen Miller has helped some of the biggest names in business today get a handle on their workloads through project tiering. Today, she’ll present proven tactics for taking control of your time by organizing and prioritizing your projects and ever-growing to-do lists.
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Best of CFC Part 1: Becoming a Hired Gun
Direct from the Creative Freelancer Conference 2011, join us for an expansion of one of the favorite sessions with veteran freelance illustrative designer, Von Glitschka. Von will present the highlights of his highly praised CFC presentation on how to develop your portfolio and build working relationships with larger firms as an independent creative. But that’s not all. After a short presentation, we’ll go behind the scenes in a Q&A with Marketing Mentor Ilise Benun, asking the questions everyone wants answers to, such as, “How exactly do you get the work you really want?”
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The Pricing Game: A Real-World Look at How to Price Design Projects
Previous design tutorial sessions have taught designers how to figure their hourly rates, how to position their pricing and how to ask clients for their budgets. Now, we’ll go deeper on pricing to explore how creative professionals think about their fees for real-world projects. A panel of experienced designers will present their pricing for three mock projects, and reveal how and why they set their fees. Session attendees will get the project descriptions in advance and be able to play along at home and see how their estimates stack up with the panelists’. Be prepared to be surprised at how your peers think about pricing their work! This Design Tutorial is based on a very popular longtime HOW Design Conference session.
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Take Control of Your Money: Financial Success for Creative Professionals Learning Series
Make a resolution to gain control of your professional finances in 2011! Are you satisfied with you’re earning as a creative professional? Does talking budget with a client make you nervous? Do you worry that your hourly rate is too high … or too low? Marketing Mentor’s Ilise Benun presents a three-part series of online sessions designed to help creative professionals like you manage money—how to think about it, how to talk about it and how to manage it.
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This series includes:
Learning Series for In-House Managers Series
Running a corporate design department—or working successfully in one—requires the perfect blend of creative skill and business acumen. In this 4-part HOW Learning Series, veteran in-house design leader Andy Epstein (co-founder of InSource and editor of the InHOWse Designer Blog) presents strategies and tactics for thriving as a creative in a corporate environment. You’ll get real-world advice on managing a team, creating smart processes, maintaining brand standards and building successful relationships.
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This series includes:
- The Tribe Vibe: How to Build a Great Team Culture
- The Process Process: How to Manage Projects Effectively
- Brand Blindness: How to Become an Effective Brand Steward
- Let’s All Get Along: How to Collaborate With Peers & Clients
What Designers Need to Know About Web Fonts Series
Join Ilene Strizver in this 3-part HOW Learning Series as she explains, demystifies and demonstrates the latest technology in modern font formats, designing with type on the Web, and the opportunities and benefits for using Web fonts.
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This series includes:
The Accidental Creative Series
Creative insight can be an elusive beast, but in today’s competitive marketplace the pressure to consistently deliver great ideas continues to rise. It’s challenging to generate brilliant ideas when you need them most, but with a few purposeful practices you can set yourself up for everyday brilliance. In this session, Todd Henry will reveal a handful of simple practices that will help you experience consistent creative insights in your life and work.
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This series includes:
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