It’s no secret that YouTube is a great resource for graphic designers looking for help as they get started in the field and advance their careers. It’s a beautiful thing that so many creative professionals share their knowledge with the world, and that it’s readily available to so many. [Psst—if you want more of a workshop or course experience, check out all the good stuff available to you at HOW Design University, the designer’s source for continuing education.]
Below, we’ve gathered a list of 10 logo design tutorials and tips videos that we think are worth watching. Most of them are beginner-focused, but will also be helpful if you simply want a refresher on designing logos.
And hey, as you continue to work on your craft, your friends at HOW hope you’ll take the time to appreciate how far you’ve come. When thinking of all we have left to learn, it’s tempting to focus on the gap between where we are and where we want to be. Try instead to take a look at the gap between where you once were and where you are now—even if it’s where you were before you watched one of the tutorials below versus where you are afterward. 😉
10 Logo Design Tutorials and Tips Videos on YouTube
1. How to Design A Logo, by Karen Kavett
A Top Takeaway from Kavett:
“The success of your logo does have a lot to do with the quality of the thing it’s representing, but if you can design a successful and flexible logo, then the thing it’s representing will be perceived in a much better light.”
2. How to Create a Great Logo Design, by Will Paterson
A Top Tip from Paterson:
“Practice, practice, practice. What do I mean by ‘practice’? I don’t mean that you just practice creating different logos. I mean practice creating that logo. When you practice that logo design and keep repeating it, you’ll get other ideas in your head. This is part of the evolutionary process. … It’s sort of like trial and error, but it’s a bit better.”
3. 10 Logo Design Tips, by Becky Kinkead
A Top Tip from Kinkead:
“Don’t forget to learn about font personality. For each typeface I use, I always do some research on who created it, why they created it, the time period that they created it in—all those kind of nerdy things. And it can kind of help build into the story of the brand identity design as well.”
4. How to Create a Logo in Adobe Illustrator CC – Start to Finish, by Terry White
In this video, White shows us Illustrator techniques that will help in logo design—e.g., working with type on a path, getting royalty-free vector artwork, getting the colors we want and more.
5. Create a Hipster Logo in Adobe Illustrator, by Teela Cunningham
Cunningham shows us how to design a hipster logo from start to finish, covering everything from a great overall layout to the right fonts and details—plus tips and tricks that make working in Illustrator a breeze. Even if you have no plans to design a hipster logo, you’re sure to pick up a useful tidbit or two from this video.
6. How to Design a Logo, by Roberto Blake
A Top Logo Design Tip from Blake:
“When designing logos, you want to make sure that they look good in black and white as well as in color. This is one of the advantages of sketching first. … Ultimately you want the logos to be unique and recognizable under pretty much any circumstance—you don’t want them to have to require the color for that.”
7. How to Design a Logo Fast, by John McWade
When the man says fast, he means fast. He’s talking about the kind of logo you have to design for a quick project that doesn’t even have a creative brief. This is an older but interesting little video with tricks that might be good to have up your sleeve. You never know.
8. How to Create a Logo in Photoshop, by PHLEARN
While many argue that you should never design a logo in Photoshop, PHLEARN’s high-quality video shows us how it can be done when the project fits.
9. Logo Design Tutorial in Adobe Illustrator / Episode 1, by Stephen Looney
This is the first in a series of logo design videos from Looney. Note that in this (updated) video he demonstrates how to design a logo in Adobe Illustrator Cs6. For his tutorial series in Adobe Illustrator CC 2014, see the video below instead.
10. Professional Logo Design Tutorial Adobe Illustrator CC 2014, by Stephen Looney
In this video, Looney shows us every step he took in building a logo for a client, teaching us how to use the necessary tools and explaining his choices in detail along the way.
Want more video recommendations? Check out Roberto Blake’s list of 20 graphic designers to watch on YouTube.