Get essential tips and advice from the brightest minds in the design industry delivered to your desktop in a design workshop. Tune into our Design Workshops, presented by industry experts and noted consultants. We realize the busy schedule of designers, so all of our workshops are ondemand and are typically open for 1 week. You can access the workshops at any time during that week, plus you get an additional 6 months read-only access to the workshop videos and material.
When: Jan. 1 – Feb. 2
How can you make letter shapes look like grass, rocks, honey, or ice? In this module you will learn how to ‘write’ letters to visually match specific textures or create patterns. We will use different experimental tools and apply various calligraphic/hand-lettering techniques. It will feel like painting with letters. You will ultimately choose your own object of inspiration (water, stones, wood, rust, food, beans, needles, computer chips, etc) and create a series of compositions that reflect the structure of the objects you choose.
This is a self-exploration unit. The more you produce, the more familiar you will get with different tools and develop your own techniques. The more you experiment, the broader your options will be to integrate this in graphic design projects, scrap books, and other creative projects you might have. As this is a self-learning unit, full of experiments, you will be encouraged to learn from your fellow colleagues and participate in feedback rounds with them. The instructor will give limited personal feedback towards your final result.
This course is targeted at anyone who wants to get their hand dirty and explore some analogue letter-making techniques. No previous experience is required: you will explore at your own pace.
In Hand-Lettering Experiments — Textures, you’ll learn:
- How to turn any object into a writing tool
- How to come up with your own techniques and expand your horizons towards new possibilities
- How to manipulate tools, colors, inks in to making unexpected shapes that you can use later
- How to find the beauty even in failed experiments
- How to work with contrast and color
- How to form written letters into specific shapes and textures by integrating experimental tools and techniques
- How to make the first step towards integrating analog work into your existing work-flow (graphic design, scrap-booking, art-therapy)
When: Jan. 3 – Jan. 21
Andy Brenits returns to HOWU with a new workshop focusing on marketing basics for designers.
Marketing today is all about driving customer engagement and influencing people to make the “buy” decision for products or services. Today’s designers need to have a solid understanding of marketing in order to ensure that they are solving visual communications challenges strategically, and not just creating design for the sake of design (AKA “pretty pictures”). Understanding basic business strategies, like marketing, will empower designers to be a better solutions partner for their clients, whether they are in-house or freelancing.
This workshop covers the marketing elements you need to know for your design venture, from the basic components of marketing to how to get the word out with a strategic purpose. Not only will you learn the marketing fundamentals, but also you’ll discover what makes marketing different from sales, different marketing methods, the marketing mix, and the tactical side of marketing. Brenits provides examples that really brings home what marketing is and isn’t to help you better grasp the information presented. This workshop is the perfect launch into the world of marketing.
Sign up today for a marketing workshop that condenses the ever-broadening world of marketing into the essential elements you need to know to be successful in your design career.
In Marketing 101 for Designers: Strategies and Tactics, you’ll learn:
- Marketing fundamentals
- Marketing vs. sales
- How to influence the buy decision
- Evolution of marketing
- 7 P’s of the marketing mix
- Advertising vs. promotion
- 5 characteristics of the elevator pitch
- How to draft a marketing plan
- Getting the word out
When: Jan. 9 – 16
Photoshop is the standard when it comes to manipulating images. In this workshop we will learn some of the more practical applications of Photoshop and how to use them for work in the real world. This workshop includes hands-on demonstrations of Photoshop including layers, masking, pen tool and smart objects.
Roberto Blake introduces students to Photoshop’s tools, how to use them, and some best practices for achieving your desired effect with them. He demonstrates how to use Photoshop to clean up images, and how manipulate photos with masking techniques, color control, color replacement and other interesting effects.
This is the ideal workshop to learn the Photoshop basics. Once you have finished the workshop, you’ll be able to apply your new skills to a variety of projects. Start exploring Photoshop today!
In Photoshop Fundamentals, you’ll learn:
- The Photoshop Tools and interface
- Photoshop Layer Basics
- Creating Shapes and Objects with the Pen Tool
- Masking Objects and People From Backgrounds
- Smart Objects
- Photoshop Effects
- Basics of Photoshop Typography
When: Jan. 16 – Jan. 23
In this workshop, learn the pro-tips of how to make an infographic, and more importantly, the lessons of what not to do when making an infographic. John Meyer and Amy Colgan, Co-Founders of Lemonly, a visual marketing firm that has made over 1,000 infographics, will take you through a deep-dive of their infographic process, from data set to designed infographic. They’ll also examine why infographics work and the upcoming changes they see in the visual marketing space.
The popularity spike in infographics is due to several reasons, but the largest reason is social media. These informative graphics are readily shareable across social media platforms and are easily discoverable, making them the perfect media for social media posts. Plus, the graphics help viewers retain more information versus reading or hearing the content. People remember 80% of what they see, 20% of what they read, and 10% of what they hear.
This is an intermediate level class. To get the most out of this course, a basic understanding of graphic design and adobe CC tools are recommended.
Learn the elements of successful infographics today! After completing this workshop, you’ll be able to design great infographics that are ideal for social media sharing.
In The Do’s and Don’ts of Creating Great Infographics, you’ll learn:
- Pro-tips for creating a great infographic
- In-depth look to creating an infographic, from gathering data to creating the design
- What not to do when creating an infographic
- The power of visuals
When: Jan. 23 – 30
If you are a print designer the pressure to offer web design services too is immense. But designing for the web is a very different experience. Websites do not have a set page size. They are interactive, and you cannot guarantee how your design will appear. That is why many print designers fear to move to this new medium. In this workshop, Paul Boag shares the good news that making the transition is possible: many of your skills are transferable, and the skills you are missing can be learned.
Some print designers make mistakes transitioning to the web because they don’t understand the medium. The web design layout is drastically different from print, but once you know the unique considerations for web design you can successfully utilize the skills you already possess to create a professional website.
In this hour-long workshop, discover the unique considerations for designing for the web. With a solid understanding of web design, you’ll be able to create beautiful websites that maintain your client’s brand guidelines.
In The Journey from Print to Web, you’ll learn:
- Discover just how many of your skills apply to the web too
- Learn about the differences between print and the web
- Receive advice about making the transition and what additional skills you will need to learn
- Be introduced to some great resources to get you started