Design Workshops for Graphic & Web Designers

Get essential tips and advice from the brightest minds in the design industry delivered to your desktop in a design workshop. Tune into our Design Workshops, presented by industry experts and noted consultants. We realize the busy schedule of designers, so we offer both live and ondemand workshops. The ondemand workshops last a week and can be accessed at any time during that week. The online, interactive design live workshops last about an hour and include a Q&A session toward the end where you can get answers to your specific questions on the Live Workshop topic. Not able to attend the live event? You can still enroll in the workshop and get access to the recording for an additional 30 days version at a later date.


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Web Design 101 for Designers - Part 1

Web Design 101 for Designers – Part 1

If you are a designer looking to add web design to your repertoire, then this workshop is for you. This workshop is part 1 or a 2 part workshop.

Web Design for Beginners: Web 101 (Lesson 1)
If you don’t know a CMS from CSS, start here. When you’re a print designer starting to work online, the language of web design can feel totally foreign. This workshop will give you a fundamental understanding of how the web works and give you the vocabulary you need to work with web developers.

In Web Design for Beginners: Web 101 (Lesson 1), you’ll learn:

      • The technological basis of the web
      • How websites work
      • Basic web vocabulary

Web Design for Beginners: Designing for the Web (Lesson 2)
Design’s all about communication, no matter what medium you’re working in. You already have design skills — now you just need to learn the limits and advantages of the web to become an effective web designer. This lesson will explain how web design works.
In Web Design for Beginners: Designing for the Web (Lesson 2), you’ll learn:

        • How your design skills transfer to the web
        • How content management systems work
        • The rules and conventions of web design
        • Where to go to find inspiration for web design

Date: May 25 – 31
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Ask These 5 Questions to Weed Out Bad Clients Early On – Live Workshop

We all get very excited the minute we get that call about
a potential project and we can’t wait to set up the meeting. Some turn into projects but as we all know too well, most meetings don’t turn into paying work and can often be a real waste of time. This workshop will give you The 5 Questions you need to ask any prospect before you even THINK of setting up a meeting.

In  Ask These 5 Questions to Weed Out Bad Clients Early On, you’ll learn:

            • How to know when a prospect is going to be a waste of time
            • How to feel more confident about sales and ways to think about sales that make it much less stressful
            • How to find out your prospect’s budget before you meet with them
            • How to steer clear of clients that are only looking for the best price

Date: May 27
Time: 11 a.m. ET
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How to Focus Your Creative Business: Finding Your Focus (session 1) – Live Workshop

If you feel scattered because your clients are all over the place and you need to find more but aren’t sure where to look, this series of Live Workshops is for you. You can take control of your business by focusing on the clients with better projects and bigger budgets.

In this Live Workshop 3-part series, Ilise Benun, the Marketing Mentor, will teach you how to find your ideal clients (or clone your favorite ones) so you can find more of them and develop the elevator pitch that makes them say, “This is the creative professional for me.”

In these workshops, you’ll learn:

              • Learn how to select and research 3 target markets
              • Learn how to determine which markets are viable
              • Develop a list of 50 practice & ideal prospects
              • Draft an elevator pitch for 3 ideal clients
              • Develop versions of that pitch for networking in person, your LinkedIn profile and your homepage

Date: Jun. 3
Time: 1 p.m. ET
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Future Proofing Your Design Team: 3 Lessons Learned from an Overnight Rebrand - Live Workshop

Future Proofing Your Design Team: 3 Lessons Learned from an Overnight Rebrand – Live Workshop

As marketing environments change and evolve faster and faster, creative and design teams can feel hard-pressed to keep up. We may feel like we’re living paycheck to paycheck, and any last-minute catastrophe can bankrupt our team and send it spiraling out of control.

David Lesué experienced that terrifying feeling first-hand when his lean, mean, agile creative team was hit with the monumental task of rebranding their company’s name, brand, and creative assets in an extremely short time frame. Luckily, the team was well positioned to handle the incoming flood with minimal disruption to their work-life balance because they had already developed a killer formula to future-proof their team against massive creative projects such as a company rebrand.

In Future Proofing Your Design Team: 3 Lessons Learned from an Overnight Rebrand – Live Workshop, you’ll learn:

      • Finding your rhythm
      • Doing the math.
      • Getting naked.

Date: Jun. 9
Time: 1 p.m. ET
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Web Design 101 for Designers - Part 2

Web Design 101 for Designers – Part 2

If you are a designer looking to add web design to your repertoire, then this workshop is for you. This workshop is part 2 or a 2 part workshop.

Web Design for Beginners: Essential Tools and Concepts (Lesson 1)
After the first workshop in this series, you’re familiar with the language and conventions of web design. Now — how do you actually start designing? This lesson will explain how sitemaps, wireframes and grids are essential to web design and introduce you to usability concepts.
In Web Design for Beginners: Essential Tools and Concepts (Lesson 1), you’ll learn:

      • What programs are most effective for web design
      • How to plan for designing a website
      • The basics of information architecture and usability

Web Design for Beginners: Working on the Web (Lesson 2)
You’ve got a solid grasp on the concepts of the web and how your design skills transfer to the web. But this is just the start of your web design education. This lesson wraps up all you’ve learned in the first workshop and in lesson 1 of this workshop and prepares you to become an effective web designer.
In Web Design for Beginners: Working on the Web (Lesson 2), you’ll learn:

        • What you should be designing for
        • Best practices for working with a development team
        • How coding skills can be helpful in going further
        • Where to go to learn more

Date: Jun. 10 – 16
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How to Focus Your Creative Business: Researching Your Markets (session 2) – Live Workshop

If you feel scattered because your clients are all over the place and you need to find more but aren’t sure where to look, this series of Live Workshops is for you. You can take control of your business by focusing on the clients with better projects and bigger budgets.

In this Live Workshop 3-part series, Ilise Benun, the Marketing Mentor, will teach you how to find your ideal clients (or clone your favorite ones) so you can find more of them and develop the elevator pitch that makes them say, “This is the creative professional for me.”

In these workshops, you’ll learn:

              • Learn how to select and research 3 target markets
              • Learn how to determine which markets are viable
              • Develop a list of 50 practice & ideal prospects
              • Draft an elevator pitch for 3 ideal clients
              • Develop versions of that pitch for networking in person, your LinkedIn profile and your homepage

Date: Jun. 17
Time: 1 p.m. ET
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Photoshop Fundamentals

Photoshop Fundamentals

Photoshop is the standard across multiple industries when it comes to manipulating images. In this workshop we will learn some of the more practical applications of Photoshop and how to use them for work in the real world. This workshop includes hands-on demonstrations of Photoshop including layers, masking, pen tool and smart objects.

In Photoshop Fundamentals, you’ll learn:

              • The Photoshop Tools and interface
              • Photoshop Layer Basics
              • Creating Shapes and Objects with the Pen Tool
              • Masking Objects and People From Backgrounds
              • Smart Objects
              • Photoshop Effects
              • Basics of Photoshop Typography

Date: Jun. 22 – 28
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How Creatives Can Make Passive Income Online – Live Workshop

Many creatives whether they be designer, photographers or writers, often find themselves stressed with the need to find enough clients to support their income. By learning about how to creative passive income streams for themselves they can take advantage of their intellectual property and talent in a whole new way. This extra revenue can help reduce the stress of client work and create new opportunities.

In How Creatives Can Make Passive Income Online, you’ll learn:

              • What is Passive Income?
              • Does Passive Income Really Work?
              • Creating Passive Income by Monetizing content
              • Using a Affiliate Marketing to Build Passive Income
              • Making Passive Income from Your Own Products
              • Resources and References for Getting Started
              • Q&A Session

Date: Jun. 23
Time: 1 p.m. ET
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How to Focus Your Creative Business: Drafting Your Message (session 3)

How to Focus Your Creative Business: Drafting Your Message (session 3) – Live Workshop

If you feel scattered because your clients are all over the place and you need to find more but aren’t sure where to look, this series of Live Workshops is for you. You can take control of your business by focusing on the clients with better projects and bigger budgets.

In this Live Workshop 3-part series, Ilise Benun, the Marketing Mentor, will teach you how to find your ideal clients (or clone your favorite ones) so you can find more of them and develop the elevator pitch that makes them say, “This is the creative professional for me.”

In these workshops, you’ll learn:

              • Learn how to select and research 3 target markets
              • Learn how to determine which markets are viable
              • Develop a list of 50 practice & ideal prospects
              • Draft an elevator pitch for 3 ideal clients
              • Develop versions of that pitch for networking in person, your LinkedIn profile and your homepage

Date: Jul. 1
Time: 1 p.m. ET
Register Now!