Get essential tips and advice from the brightest minds in the design industry delivered to your desktop in a design workshop. Tune into our Design Workshops, presented by industry experts and noted consultants. We realize the busy schedule of designers, so all of our workshops are ondemand and are typically open for 1 week. You can access the workshops at any time during that week, plus you get an additional 6 months read-only access to the workshop videos and material.
When: Feb. 1 – 28
In this workshop, you will learn how to use each of Adobe InDesign’s really useful tools — which there are more than 3 dozen tools! This course covers InDesign CC 2017, but is still relevant for older versions, since most of the tools haven’t changed since CS5.
Learn the purpose of each tool, including design principles with fun, bite-size lessons. Equipped with new knowledge and vocabulary, you will be able to design professional posters, newsletters, catalogs and other documents that will impress your boss, co-workers, and clients. Successful and attractive visual communication is critical in today’s business world.
This workshop is ideal for those beginning their studies in graphic design as it provides a solid foundation in how to use InDesign tools to edit layout designs. Instructor Bill Carberry shows real world examples and tools that you can integrate into your work right away. Everyone is busy, so the lessons are concise and actionable.
Join us for this workshop and get started on creating great publications with Adobe InDesign!
In InDesign Fundamentals, you’ll learn:
- How to establish an appropriate workspace.
- How to create, select and modify shapes.
- How to work with text, including text on a path.
- How to create and modify gradients to add depth and dimension.
- How to add notes to collaborate with colleagues.
- How to quickly navigate through documents.
- Assorted tips, tricks and real world troubleshooting scenarios.
When: Feb. 6 – 20
How do you receive the traffic to your website that you want? Besides attaching keywords, you can incorporate a better SEO strategy. Jess Farris delves into the SEO world and shows you how you can attract more visitors to your site.
This one-hour workshop contains a lot of information and is the perfect guideline for designers new to the world of SEO. Learn how overall content strategy, rather it’s for a business website or for a personal blog, pertains to SEO. Once you have a solid grasp on the importance of content strategy in place, Jess then shares how to find keywords and how to incorporate them into your content. She’ll walk you through Google AdWords and Moz so you can find the ideal keywords you need on your site.
SEO shapes the credibility and success of an entire website. Search engine crawlers comb through websites to find the strong keywords and the fresh content you’ve incorporated. If you have a well-optimized site, these crawlers will then list your page as one of the top search results on the search engine page. However, if you do not have an optimized site, the crawlers will give you a low page rank, which decreases your overall discoverability.
Boost your organic web traffic by learning how to best optimize your website from a comprehensive SEO strategy.
In SEO Best Practices for Designers, you’ll learn:
- How to approach web content strategically so that your work gets the visibility it deserves.
- How to incorporate SEO best practices into the content creation process from start to finish.
- How to use a variety of tools on the web to improve your content strategy.
- How to share your content on the web.
- How Keywords Matter and how to incorporate them into your content.
- Tips for writing engaging, seo-friendly content.
When: Feb.13 – 20
Microcontent boosts social media strategy to a new level. These bite-sized infographics contain essential information that’s easily shareable and digestible. Sharing concise visuals will cut through the noise of social media and help viewers retain the information you want them to know. If fact, social media posts with visuals have 94% more page views than posts without.
In this workshop, visual storytelling firm Lemonly share the best practices for creating microcontent. They cover why visual storytelling is important for your brand, and how to take an existing long-form infographic and condense it down to a powerful microcontent that’s ready for social media sharing. Learn from a Lemonly designer as she creates a diminutive, but catchy, visual in Adobe Illustrator while pointing out key considerations for designing social media graphics. But there’s more! Lemonly also demonstrates how non-designers can quickly create engaging microcontent from existing visuals that will easily disseminate their message across social media channels.
If you’re looking to up your social media marketing game, this workshop is for you. In fifty minutes, you’ll learn everything you need to know about creating and delivering microcontent.
In Storytelling with Microcontent, you’ll learn:
- What is microcontent.
- The power of visuals.
- How to make social media graphics for different social media outlets, including Facebook, Twitter, Pinterest and Snap Chat.
- How to drive your social media marketing with visual storytelling.
- How to create understanding through microcontent.
- How to transform an existing long-form infographic into a bite-sized visual that’s ready to share on social media
- Advice for non-designers on creating microcontent from existing graphics.
- Top considerations when designing microcontent.
When: Feb.15 – 22
Are you new to web design? Then this workshop is for you! This workshop is developed specifically for web design neophytes.
Patrick McNeil divides up part one of the Web 101 workshops into two lessons. He discusses the fundamentals of web development in-depth, so students will have a concrete basis for developing websites. Discover how the Internet and web pages work, the common languages of the web, how to host a website, some of the plugins available and more.
After covering the basic components of web design, McNeil then explores the design thinking behind website design. He explains how to apply the design principles to website design so you can create an engaging experience for users. He also lists important considerations for beginning a web design project.
If you are not planning on building a website from scratch, then McNeil also explores content management systems. In addition, McNeil provides excellent website examples to inspire your designs.
Enjoy learning the basics of web design. Find out more about what you’ll learn in each lesson:
In lesson one, you’ll learn:
If you don’t know a CMS from CSS, start here. When you’re a print designer starting to work online, the language of web design can feel totally foreign. This workshop will give you a fundamental understanding of how the web works and give you the vocabulary you need to work with web developers.
- The technological basis of the web.
- How websites work.
- Basic web vocabulary.
In lesson two, you’ll learn:
Design’s all about communication, no matter what medium you’re working in. You already have design skills — now you just need to learn the limits and advantages of the web to become an effective web designer. This lesson will explain how web design works.
- How your design skills transfer to the web.
- How content management systems work.
- The rules and conventions of the web.
- Where to go to find inspiration for web design.
When: Feb.20 – 27
Now that you understand the basics of the web from the first half of this workshop, let’s dive more into the actual web development process in the second half.
In these two lessons, Patrick McNeil instructs on how to set up your web design layout. Learn about the common dimensions, resolution, standard screen sizes and grid systems. McNeil teaches what you need to know about wireframes — blueprints for web design — and the prototyping process that ensures efficient usability.
This workshop focuses mainly on the project management side of web design. Develop your web design project plan by discovering what actions you need to focus on, such as basic HTML, sitemaps, information architecture, and more. Plus, McNeil provides beneficial tips on how designers can work with developers in a way that is collaborative, productive and efficient.
After completing these workshops, you’re ready to develop your website with a spot-on plan and useful resources.
If you haven’t taken the first half of this workshop, then learn more about it here.
See what’s covered in the two lessons:
In lesson one, you’ll learn:
After the first workshop in this series, you’re familiar with the language and conventions of web design. Now — how do you actually start designing? This lesson will explain how sitemaps, wireframes and grids are essential to web design and introduce you to usability concepts.
- What programs are most effective for web design.
- How to plan for designing a website.
- The basics of information architecture and usability.
In lesson two, you’ll learn:
You’ve got a solid grasp on the concepts of the web and how your design skills transfer to the web. But this is just the start of your web design education. This lesson wraps up all you’ve learned in the first workshop and in lesson 1 of this workshop and prepares you to become an effective web designer.
- Best practices for working with a development team .
- How coding skills can be helpful in going further.
- Where to go to learn more.
When: Feb. 20 – Mar. 21
Justin Ahrens delivered a highly anticipated and highly important talk on establishing a great company culture at the 2015 HOW Design Live. His presentation examines company culture examples that brought a return of investment back to the design company, and examples of businesses that failed to establish the right business culture.
It’s in a business owner’s best interest to craft a business culture that encourages employees to bring their passions, thoughts, and ideas to the table. Employee’s high morale only stimulates growth in product and, ultimately, in revenue.
This insightful, popular presentation is available for a limited time. Learn how other companies master their company culture and how they got their employees to embrace that environment. Ahrens also talks about what he did to fulfill his design business’ environment goals.
On top of the examples, and pointing out what worked and what didn’t, he also provides questions to ask yourself when deciding what’s important to your company. He dissects other considerations for implementing your company culture and how to hire the right employees that fit that culture.
Get access to this workshop from Feb. 20 – March 21. You will have 6 months from the date of purchase to watch it at any time that is convenient for you.
Learn how to implement a productive company culture that benefits your employees, your clients, and your business.
In Why Company Culture Can Be More Important Than Creative, you’ll learn:
- How to assess your company culture.
- Why culture is important.
- What does good culture look like.
- 6 Different Perspectives on Creating Culture.
- How to implement a beneficial company culture that stimulates employees and provides a ROI.
When: Feb.22 – Mar. 1
Our professional lives are changing. What was once safe ground in our business is no longer so. Take for example the web design sector — huge changes are there. Smaller clients are turning to services like Squarespace. Bigger organizations are bringing design work in-house. This means that to survive as designers, we need to adapt and that means learning new skills.
In this workshop, Paul introduces five new skills you need to succeed in today’s marketplace. He doesn’t cover the designs skills you already possess. He deep dives into other professional areas you must know in order to help your client succeed in their design goals. Not only will learning the unique considerations help your client achieve their objectives, but also these business skills will help you differentiate yourself in the graphic design marketplace.
Find a leg up in promoting your working, assisting your clients, and improving your client relationships with the roadmap Paul shares in this workshop. In today’s world, it’s imperative that we are always learning. Always learning new advances in our field, but also learning how to integrate other crucial fields into our realm of expertise. This workshop serves as a guide on how to approach incorporating other professional skills into your work.
Boost your design career when you enroll today.
In 5 Skills Every Designer Needs to Know, you’ll learn:
- Sales and marketing.
- Business studies.
- Customer service.