Get essential tips and advice from the brightest minds in the design industry delivered to your desktop in a design workshop. Tune into our Design Workshops, presented by industry experts and noted consultants. We realize the busy schedule of designers, so we offer both live and ondemand workshops. The ondemand workshops last a week and can be accessed at any time during that week. The online, interactive design live workshops last about an hour and include a Q&A session toward the end where you can get answers to your specific questions on the Live Workshop topic. Not able to attend the live event? You can still enroll in the workshop and get access to the recording for an additional 30 days version at a later date.
Photoshop is the standard across multiple industries when it comes to manipulating images. In this workshop we will learn some of the more practical applications of Photoshop and how to use them for work in the real world. This workshop includes hands-on demonstrations of Photoshop including layers, masking, pen tool and smart objects.
In Photoshop Fundamentals, you’ll learn:
- The Photoshop Tools and interface
- Photoshop Layer Basics
- Creating Shapes and Objects with the Pen Tool
- Masking Objects and People From Backgrounds
- Smart Objects
- Photoshop Effects
- Basics of Photoshop Typography
Date: Jun. 22 – 28
How to Focus Your Creative Business: Drafting Your Message (session 3) – Live Workshop
If you feel scattered because your clients are all over the place and you need to find more but aren’t sure where to look, this series of Live Workshops is for you. You can take control of your business by focusing on the clients with better projects and bigger budgets.
In this Live Workshop 3-part series, Ilise Benun, the Marketing Mentor, will teach you how to find your ideal clients (or clone your favorite ones) so you can find more of them and develop the elevator pitch that makes them say, “This is the creative professional for me.”
In these workshops, you’ll learn:
- Learn how to select and research 3 target markets
- Learn how to determine which markets are viable
- Develop a list of 50 practice & ideal prospects
- Draft an elevator pitch for 3 ideal clients
- Develop versions of that pitch for networking in person, your LinkedIn profile and your homepage
Date: Jul. 1
Time: 1 p.m. ET
Best Resources for the Up and Coming Blogger
Blogging as become one of the best ways to not only promote brands but also create them. Whether you are a blogging newbie or already have your site up and running, you will learn some valuable tools and tips to take your site to the next level. This workshop will teach you how to turn up the volume in amplifying your blog aesthetics, presence and analytics.
In tBest Resources for the Up and Coming Blogger, you’ll learn:
- How to make the most of your online retail space through design branding
- How to curate, create and establish your online presence
- How to integrate social media and set up a Google Analytics account
- How to navigate the blog landscape and set up feeds from your web competitors
Date: Jul. 13 – 19
Cheating Death by PowerPoint – Live Workshop
PowerPoint. The very mention of it is enough to send many designers screaming from the room. But have you stopped to consider how much potential business you’re walking away from by avoiding PowerPoint? And do you realize how easy it can be to use PowerPoint to market your own business? In this webinar, PowerPoint expert Laura Foley will present some compelling reasons to change your mind about the world’s most popular presentation design software.
You’ll learn how to create presentations that blend in with an organization’s existing marketing mix, following the same style guidelines as other collateral. Through a series of before-and-after slide makeovers, Laura will demonstrate how the same graphic design principles you’re already familiar with can be used to improve problematic slides.
As well as gaining skills that will benefit your clients, you’ll also learn how to use PowerPoint for promoting your own business. Laura will show you how to create a portfolio you can bring with you on your mobile devices and how to create videos that you can use in your content marketing efforts.
You’ll come away from this webinar knowing how you can use PowerPoint to better serve your clients, increase your marketability, and create effective self-promotion.
Date: Jul. 16
Time: 1 p.m. ET
The Journey from Print to Web
If you are a print designer the pressure to offer web design services too is immense. But designing for the web is a very different experience. Websites do not have a set page size, they are interactive and you cannot guarantee how your design will appear. That is why many print designers fear moving to this new medium. In this workshop Paul Boag shares the good news that making the transition is possible. That many of your skills are transferable and that what you are missing can be learned.
In The Journey from Print to Web, you’ll learn:
- Learn about the differences between print and the web.
- Receive advice about making the transition and what additional skills you will need to learn.
- Be introduced to some great resources to get you started.
Date: Jul. 20 – 26