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In this 1-hour HOW Webinar, branding experts Marcia Hoeck and Ed Roach show you how to gain respect and credibility by helping clients and prospects with their own pressing business challenges, while opening the door to the complete kind of high-revenue-producing branding program that Marcia and Ed recommend.
In this 1-hour HOW Webinar, Jason Tselentis (associate professor of design at Winthrop University) reveals the waterfall’s advantages, as well as its pitfalls, and teaches you about how different, non-waterfall processes that use iterative and incremental development (IID) may satisfy the needs of your team, clients, end users and consumers. You’ll learn about how SCRUM and other project management methods can help you and your team get down to business and move products out the door much more efficiently. You’ll also see how project management systems and tools can enable you to release work more rapidly and more often, a goal that practitioners of agile software development strive to achieve.
In this webinar, John T Meyer, CEO and Co-Founder of Lemonly, walks you through the three essential phases of creating a top-notch infographic: data, design and distribute. This accessible introduction to data visualization shows you how easy it is to get started.
In this webinar, Denise Bosler (Designer, Illustrator and Author of Mastering Type: The Essential Guide to Typography for Print and Web Design) shares how she’s been able to navigate federal and state tax laws to file taxes as a solopreneur—without losing all of her hard-earned money in the process. She’ll share, in great detail, the ins and outs of record keeping and the basics of tax planning for the self-employed.
How can you distinguish between good strategy and weak strategy? How do you arrive at a brand strategy that will drive strong, powerful design and a brand that not only reaches its ideal audience, but also connects with them in a meaningful, and motivating way? In this one-hour webinar, Roy Levitt will explain the fundamentals of defining, developing, and expressing powerful brands. He will focus on the importance of clarity through every step of the branding process as a means for developing strong, competitive, and sustainable brands.
In this one-hour webinar, Andy Brenits shares the techniques and skills he has used to build creative teams, manage resources, and lead people. Learn how to lead creative teams by being a leader, not a boss, and determine when to apply various management styles to creative projects. At the end of the webinar, you’ll have some practical tools to enhance your creative skills with those needed to manage, and lead, your in-house creative team and bring added value to your corporate culture.
In this one-hour webinar, branding & design experts Sunny Bonnell and Ashleigh Hansberger share their purpose-driven branding philosophy, and how they have used their unique point of view to build their award-winning firm Motto. Sunny and Ashleigh will give attendees an in-depth look into the journey of building a world-class brand by taking you through a recent comprehensive branding project. In this lively discussion, you’ll receive hands-on, strategic and practical tips every designer should consider as you begin your journey to create more value in your work, develop a unique point of view and grow your business.
How to Run a Successful Freelance Business
Is your freelance business running your life, instead of the other way around? When many go freelance or set up their own agency they are in search of more freedom, more time and more cash. However, in reality many web design businesses are more demanding on their founders than even the most unreasonable boss. Join Paul Boag in this 1 hour webinar as he shows in the ins and outs of running a successful freelance business. Learn how to bring in business, how to gain control of your workload and how to strike the right work/life balance
In this one-hour follow-up webinar to “Supercharge Your In-house Team,” Creative Director and HOW magazine contributor Ed Roberts will examine in more detail the effects collaborating with saboteurs and saviors have on creative team dynamics. He’ll delve deeper into the mastery of effective communication and conflict resolution skills needed to encourage saviors and shut down saboteurs. At the end of this one-hour webinar, you’ll learn how to inject more harmony and positive collaboration into your creative team.
Do you work as part of an in-house web team? Are there days when even superman would fail to overcome the politics and bureaucracy? Are you frustrated by managers who don’t get it, web steering groups that debate things endlessly, and projects that drag on forever? Do you look enviously at peers who work in agencies or as freelancers? If so its time to stand up and fight the system! In this design tutorial, you will learn: how to get the respect you deserve, how to overcome politics, how to get sign off for your work, and how to hold back the tide of scope creep.
In this 1 hour webinar, Brian Wood will explore the ever changing responsive design workflow and show some of the methods people are using to create websites that are optimized for mobile devices and desktop. Learn about what makes a site responsive and why it shouldn’t be an afterthought in your design process, how to create a design “in-browser” (and what that means), as well as explore some tools that are meant to make our web designs a responsive reality.
In this one-hour webinar, UX Designer and Drupal for Designers author Dani Nordin will share techniques she has used to help web teams uncover the true needs of their audience and create better projects. She’ll explain how to combine existing research data with fresh insights from user interviews to gather new ideas and influence the design process early and often. At the end of this one-hour webinar, you’ll have some practical tools to enhance your design skills and bring more value to your team.
In this one-hour follow-up webinar to Common Mistakes Designers Make with Branding (and How to Fix Them) Marcia and Ed will explore the basic concept of positioning your firm, what it really is and why it’s critical to your growth, why you’re reluctant to do it, and why and how to steer that positioning towards the very profitable branding niche. You’ll also learn how to segue gracefully into the role of branding expert even if you’ve never done the complete kind of high-revenue-producing branding programs Marcia and Ed recommend.
In this 1 hour webinar, from branding veterans Marica Hoeck & Ed Roach, they will teach you how to fix some of the biggest mistakes that designers make in branding and how to reach your full potential as a branding designer. Learn how to think about branding and present it to clients on a broader business level, so you’ll gain their enthusiastic support and understanding of its value – which means you can charge what it’s really worth.
In this one-hour webinar, Derek Mabie (adjunct professor of Digital Marketing at UMSL and president of search marketing agency, Evolve Digital Labs) will show you how to strip away the ineffective parts of an SEM campaign and build a smart strategy with the proper tools and consumer insight. Discover how to minimize budget waste AND maximize conversions.
In this one-hour tutorial, Ed Roberts (Creative Director & InHOWse Editorial Council Member) shares how he’s been able to navigate through government agencies and corporate America to construct high-performing in-house teams … He’ll share, in great detail, the three characteristics of high-performing in-house teams and how YOU can transform your in-house team. You’ll walk away with tools you can put to work immediately!
In this 1 hour online webinar where she’ll walk you through an easy, 10-step guide to building your own brand (10-step BYOB Guide).
You are not a corporation, so your identity should not look like a corporate identity. Nor are you exactly like every other designer, so your bio shouldn’t read like anyone else’s either. Your typography, composition, and copy should reflect your design sense and sensibility. There are many admirable portfolios out there. An engaging personal brand identity can ensure notice of yours.
Maintaining a responsive WordPress site unfortunately requires a little more work than static sites. Building a responsive website is hard enough, but you don’t need to just build it; you need to keep it from breaking. Between User Admins constantly posting new content with different formatting and other changes to the site, you run the risk of losing the responsive integrity and that beautiful design aesthetic you worked so hard to create.
If you’re a designer you’ll learn coding techniques to prevent your theme from breaking. If you’re a User Admin this webinar will teach about some tools and techniques that will make sure your site continues to look great in every device, even after you’ve uploaded hundreds or thousands of posts.
There are no formulas, recipes or templates for creativity. Often times the pressure is on us designers to create “magic” or “good design” as if those things are really easy. The truth is, when working on a new project we often have to wade through mountains of information to figure out who the target really is and what the client wants. Douglas Davis’s framework (which you’ll be able to download) will help creatives work through the process of organizing and clarifying the elements needed to solve a design problem.
With Adobe InDesign and a Creative Cloud membership, you can develop and deliver an unlimited number of iPad apps such as magazines, portfolios, yearbooks and annual reports without writing code. In this session, Brian Wood will present an overview of the Digital Publishing Suite and provide an overview of the app process from creating your files in InDesign through sharing for testing and finally creating the app. You’ll discover a few new super useful features in Adobe InDesign CS6 as well!
Designer Melissa Morris Ivone left the corporate world to join a tech startup, knowing she’d have a lot more fun. But being part of a startup also completely changed the way she thinks about design work. She’ll help you recharge your design batteries in this one-hour webinar where Melissa will share the 6 major things she’s learned from designing for a startup.
In this design tutorial, Jose Caballer will teach you how to develop user profiles that can serve as the foundation for the creation of your website or application. You’ll learn how to ask questions like, “Are my users tech savvy?” And, “What is it they like about my product?”
In this design tutorial, Paul Boag will help you discover what’s possible. With a website that plays nicely with social media you can increase customer retention, deepen engagement, and take advantage of the opportunity to convert a content consumer into a participant of the broader community you’re creating around your brand.
In this design tutorial, Paul Boag will present 40 practical tips on how to improve your relationship with clients. Based on more nearly 20 years of experience in web design, you’ll be able to learn from Paul Boag’s mistakes so that your own client interactions are more productive, and maybe even enjoyable.
In this design tutorial, Chris Butler breaks down how to do them simply and inexpensively. In fact, he’ll show you two testing techniques that you can have up and running in just minutes! Not only will these testing methods be easier to run, Butler believes they’re actually more effective. Start testing smarter!
The web design process is complex and overwhelming at times, but in this live design tutorial Millersville University professor James Pannafino will teach you about seven simple, but often overlooked web design components that can take your design from square one to finished product. Whether it’s designing for page error, working with icon elements, footers or functionality, James will breakdown why each should be considered and why you should spend more time on them. This will be great for designers new to the interactive field, or for those who would like to brush up on their web design vocabulary.
With more than 500,000 apps available to consumers, 2012 has been labeled the year of the app. But as you consider your mobile strategy, it is legitimate to ask “Do I need an app for that?” In this design tutorial, Paul Boag will use case studies to explore the contexts in which an app is the right solution, and also highlight the situations in which other mobile web solutions are the better choice for your users.
In this design tutorial, Kam Diba will teach you how to design effective digital advertising campaigns, and about best practices for driving online engagement to connect with your audiences. From cutting-edge rich-media ads and viral marketing videos, to Facebook apps and site-wide takeovers, Diba will help you ensure that your creative executions are compelling enough to increase brand awareness, and drive sales. Beginning with brainstorming and going all the way through final execution, he’ll cover the basics of advertising campaign strategy, design and messaging.
In this responsive web design tutorial, Chris Converse will provide a demonstration of responsive design. He’ll prepare varying-sized graphics, slicing graphics in Photoshop, and will give an intro to HTML and CSS so that you can better understand the fundamentals of responsive design. You’ll begin to understand how to convert Photoshop files to HTML and CSS, and with the instructional PDF that Converse will provide following the presentation, you’ll be able to start trying it on your own!
In this design tutorial, The Creative Group Executive Director, Donna Farrugia, will give you a sneak preview of the data in advance of the release of the 2013 Salary Guide, and will also interpret what it means for you as a designer. You’ll learn about the most-requested digital skills among employers, and about salary data for a number of in-demand creative positions—information that is critical for improving your overall marketability.
In this design tutorial, Dadich will talk about where Condé Nast stands after two years of substantial growth in digital publishing. He’ll provide an overview of the DPS (digital publishing suite) landscape, reviewing what has changed since 2010, and what the opportunities will be in the future. Learn about best practices in design and user interaction execution, tips on file size reduction, and other lessons for improving DPS work flow.
Doug Bartow’s firm, id29, has a long history of working with young designers—through studio tours, internships and local events. In that time, he’s noticed that designers starting out consistently ask a lot of the same questions. He decided to turn answering them into an ongoing personal project. In this live design tutorial, Bartow will go through eight of the most important things every designer should factor in to their career and professional development—after all design education is a lifelong pursuit! You’ll learn how self improvement in a few specific areas can make a positive impact on your work, about how to raise your profile in the design industry, and how to maintain integrity in your design work, and in life. They’re all ingredients for a successful and fulfilling career. Who doesn’t want that?
Never before have web designers had so much control over user experience. Armed with Google Analytics and a good understanding of measurement, designers can analyze how a website is being used, and figure out how to improve it based on client and customer needs. In this tutorial, Christopher Butler will show you how to use Google Analytics and its in-depth reporting features, and teach you about user testing and measurement as a whole. You’ll learn how data can aid in storytelling and walk away with the tools you need to set up Analytics on your websites and start working smarter.
There’s never been a better time to be a designer, but do you feel confident that your work is keeping up with new touch screen technologies? In this design tutorial, John Kilpatrick, executive creative director of iPad app The Daily, will talk about the challenges and best practices for designing for touch screens, and what designers can do to keep up with the steady stream of new devices, applications and software. The opportunities are endless when designing for tablets, and he’ll show you how to ensure your projects are successful.
Don’t be driven by fear or rejection when looking at your design business finances. Taking a clear, unemotional look at your money on a regular basis will help put you on the path to earning more. In this Design Tutorial with business consultant Marcia Hoeck, you’ll get a better understanding of the cost of doing business, money management tips, what you can do yourself, and what you need your accountant for.
In this Design Tutorial, business consultant Marcia Hoeck will take you through some effective leadership development that will help answer questions like: What does it mean to be a good leader? How do you know when you are one? How do you get better if you’re not there yet? Because the key to getting the support you need is knowing how to motivate the people who work for you.
So often these days, design is confined to the inner-most workings of your computer. As a designer, the act of hand drawing can help to generate creativity and new ideas that make the digital art you create that much better. In this live design tutorial, illustrative designer Von Glitschka will talk about using drawing as a taxi for your ideas. He’ll talk about how to work drawing in to your process as a good creative habit, and how it can inform the work you do.
With all the new web type options, it can be difficult for a designer to know where to begin. User and client expectations are higher than ever before, and the type you choose can make or break a website. In this Design Tutorial, Jason Cranford Teague will show you how to find, choose and use the best web fonts for your sites. He’ll also explore challenges with web typography and talk about current trends, so at the end of this hour you’ll have the knowledge to fully embrace web type.
In this Design Webinar, Steven Heller will discuss why he ventured into design writing and how some of his most ambitious design histories came to be. This rich visual presentation will cover the twists and turns of being a design historian, but it will also serve as a beautiful example of how to get it right. If you’re working in design, then researching the history of graphic design can help to inform and inspire your work. Or as in Heller’s case, releasing your inner design historian can even lead you to new paths in your career.
More and more designers are choosing to use WordPress as the platform for their websites and blogs. But as WordPress continues to introduce new features, you might find yourself running into problems. No worries! WordPress expert and designer Jesse Friedman is going to serve up answers to the four most commonly encountered WordPress problems in this design tutorial.
In the information age, infographics have become a legitimate way to deliver messaging—from the simplest to the most complex. An entire report can be distilled into something that resonates in a matter of minutes. Infographics can be incredibly creative, and can work for clients in any field or industry. While this all might be true, have you ever tried to tackle the information design process? Do you find it intimidating? In this tutorial, Nathan Martin and Colin Miller of the award-winning Pittsburgh-based agency Deeplocal, breakdown the best ways to approach information design, how to take your clients through the process, and what works.
With more than 20 years of experience, Jen Miller brings expertise on how and why project debriefs can result in the change you want to see in your world. In a business where communication is key (and what we do best), don’t underestimate the power of reflection and its ability to improve the way we do things.
In this Design Tutorial, Willo O’Brien discusses how to leverage the popularity of Facebook to engage with existing clients and customers, and reach new audiences who can help your bottom line. Learn how to measure your effectiveness, and develop content that will deepen your relationships and expand your base.
Harness the power of Twitter and its more than 500 million users to market your business. In this OnDemand Design Tutorial, social media expert Willo O’Brien takes you through ways to use Twitter to connect and engage with fans, and new and existing clients and customers.
This Design Tutorial wraps up all you’ve learned in the first three sessions and prepares you to become an effective web designer.
In this Design Tutorial, Ilise Benun, of Marketing Mentor, will show you in detail which of the many features offered by LinkedIn are worth your time as a creative professional looking for clients.
After the first two sessions in this series, you’re familiar with the language and conventions of web design. Now — how do you actually start designing? This Design Tutorial explains how sitemaps, wireframes and grids are essential to web design and introduce you to usability concepts.
HOWInteractiveDesign.com editor Grace Dobush has curated a list of the 21 best free web resources for creative entrepreneurs. She’ll take you through each one step by step, showing off the features that will help you get stuff done. If you’re running a business on a shoestring, you won’t want to miss this Design Tutorial.
In-house teams often get treated like transactional creatives who are proficient at banging out mundane tasks. The juicy, high-profile work goes out to agencies while the in-house team aspires to get those projects one day. Well, a heck of a lot has to change to make that actually happen. If you want the work that goes to the agency, then you need to position your team like an agency, make a transformation, and shift everyone’s mindset in the company—the design team included. Bob Calvano shares his first-hand experience on the evolution of a creative team. He shares the steps he is taking to position his in-house team as a strategic partner, as well as some of his tactics to change the mindset within the organization.
Design’s all about communication, no matter what medium you’re working in. You already have design skills — now you just need to learn the limits and advantages of the web to become an effective web designer. The first session taught you the language of the web; this session explains how web design works.
Managing a creative team that contains designers of widely varying ages doesn’t have to be a communication nightmare. This session will focus on the core qualities of three generations—Baby Boomers, Gen Exers and Millennials (or Gen Y)—and explore the inherent challenges of managing each group. The goal of this session is to explain the context in which your employees respond in the workplace, so that you can improve communications and mitigate potential cross-generational conflicts.
This part 1 of the 4-part Design Tutorial Series Web Design for Beginners. If you don’t know a CMS from CSS, start here. When you’re a print designer starting to work online, the language of web design can feel totally foreign. This DesignCast gives you a fundamental understanding of how the web works and give you the vocabulary you need to work with web developers.
Join Jesse Friedman and learn about responsive web design practices and technology and how to design dynamic and responsive sites. Once you develop your first responsive website, you’re going to love what it can do.
Join Ilise Benun of Marketing Mentor and Sarah Durham, principal of NY-based design firm, Big Duck, to find out how her firm handles RFPs.
Are your ideas slapped down and shuffled around by managers and internal clients? If so, you’ve learned the hard way that it’s not enough to simply have great ideas and concepts—you and your team must also sell those ideas if you want them to see the light of day. Join creativity author and popular speaker Sam Harrison to learn road-tested, real-world tools for refining your presentation skills and upping your idea-selling ratios.
The creative soul is a fragile entity and requires exceptional care, especially when thrown into the corporate environment. Join Glenn John Arnowitz as he discusses survival strategies and explores real-world cures to the many challenges that in-house creatives face when corporate politics and red tape interfere with creativity.
One of the biggest challenges facing in-house design managers is managing excessive workloads. But there are specific, focused strategies that can help you wrestle down this bear of a problem. As co-principal of of Cohen-Miler Consulting, Jen Miller has helped some of the biggest names in business today get a handle on their workloads through project tiering. Today, she’ll present proven tactics for taking control of your time by organizing and prioritizing your projects and ever-growing to-do lists.
Direct from the Creative Freelancer Conference 2011, join us for an expansion of one of the favorite sessions with veteran freelance illustrative designer, Von Glitschka. Von will present the highlights of his highly praised CFC presentation on how to develop your portfolio and build working relationships with larger firms as an independent creative. But that’s not all. After a short presentation, we’ll go behind the scenes in a Q&A with Marketing Mentor Ilise Benun, asking the questions everyone wants answers to, such as, “How exactly do you get the work you really want?”
Previous design tutorial sessions have taught designers how to figure their hourly rates, how to position their pricing and how to ask clients for their budgets. Now, we’ll go deeper on pricing to explore how creative professionals think about their fees for real-world projects. A panel of experienced designers will present their pricing for three mock projects, and reveal how and why they set their fees. Session attendees will get the project descriptions in advance and be able to play along at home and see how their estimates stack up with the panelists’. Be prepared to be surprised at how your peers think about pricing their work! This Design Tutorial is based on a very popular longtime HOW Design Conference session.
Make a resolution to gain control of your professional finances in 2011! Are you satisfied with you’re earning as a creative professional? Does talking budget with a client make you nervous? Do you worry that your hourly rate is too high … or too low? Marketing Mentor’s Ilise Benun presents a three-part series of online sessions designed to help creative professionals like you manage money—how to think about it, how to talk about it and how to manage it.
This series includes:
Running a corporate design department—or working successfully in one—requires the perfect blend of creative skill and business acumen. In this 4-part HOW Learning Series, veteran in-house design leader Andy Epstein (co-founder of InSource and editor of the InHOWse Designer Blog) presents strategies and tactics for thriving as a creative in a corporate environment. You’ll get real-world advice on managing a team, creating smart processes, maintaining brand standards and building successful relationships.
This series includes:
- The Tribe Vibe: How to Build a Great Team Culture
- The Process Process: How to Manage Projects Effectively
- Brand Blindness: How to Become an Effective Brand Steward
- Let’s All Get Along: How to Collaborate With Peers & Clients
Join Ilene Strizver in this 3-part HOW Learning Series as she explains, demystifies and demonstrates the latest technology in modern font formats, designing with type on the Web, and the opportunities and benefits for using Web fonts.
This series includes:
Creative insight can be an elusive beast, but in today’s competitive marketplace the pressure to consistently deliver great ideas continues to rise. It’s challenging to generate brilliant ideas when you need them most, but with a few purposeful practices you can set yourself up for everyday brilliance. In this session, Todd Henry will reveal a handful of simple practices that will help you experience consistent creative insights in your life and work.
This series includes: