Did you miss an earlier webinar or will you not be able to tune in for an upcoming DesignCast? No problem. HOW offers interactive learning presentations with the brightest minds in design so that you can continue learning and growing your design knowledge from the comfort of your desktop. Get the information when you want by accessing the OnDemand archives. For even more OnDemand DesignCasts, visit MyDesignShop.com today!
Want to view several DesignCasts? You can find all past DesignCasts and more at Design TV! You can preview any of these before you purchase a membership. As a member, you can watch any video anytime, anywhere, and as often as you want. Every week, a new video will be available for you, including original and exclusive material!
Upcoming DesignCasts | OnDemand DesignCasts | Partner DesignCasts | AIGA DesignCasts | Free DesignCasts
With more than 20 years of experience, Jen Miller brings expertise on how and why project debriefs can result in the change you want to see in your world. In a business where communication is key (and what we do best), don’t underestimate the power of reflection and its ability to improve the way we do things.
Using Facebook to Take Your Business to the Next Level
In this DesignCast, Willo O’Brien discusses how to leverage the popularity of Facebook to engage with existing clients and customers, and reach new audiences who can help your bottom line. Learn how to measure your effectiveness, and develop content that will deepen your relationships and expand your base.
Twitter for Creative Entrepreneurs
Harness the power of Twitter and its more than 500 million users to market your business. In this OnDemand DesignCast, social media expert Willo O’Brien takes you through ways to use Twitter to connect and engage with fans, and new and existing clients and customers.
Web Design for Beginners: Working on the Web
This DesignCast wraps up all you’ve learned in the first three sessions and prepares you to become an effective web designer.
Are You Getting Clients Through LinkedIn? Here’s How.
In this DesignCast, Ilise Benun, of Marketing Mentor, will show you in detail which of the many features offered by LinkedIn are worth your time as a creative professional looking for clients.
Web Design for Beginners: Essential Tools and Concepts
After the first two sessions in this series, you’re familiar with the language and conventions of web design. Now — how do you actually start designing? This DesignCast explains how sitemaps, wireframes and grids are essential to web design and introduce you to usability concepts.
21 Free Web Tools for Your Creative Business
HOWInteractiveDesign.com editor Grace Dobush has curated a list of the 21 best free web resources for creative entrepreneurs. She’ll take you through each one step by step, showing off the features that will help you get stuff done. If you’re running a business on a shoestring, you won’t want to miss this DesignCast.
From Order-Taker to Business Partner
In-house teams often get treated like transactional creatives who are proficient at banging out mundane tasks. The juicy, high-profile work goes out to agencies while the in-house team aspires to get those projects one day. Well, a heck of a lot has to change to make that actually happen. If you want the work that goes to the agency, then you need to position your team like an agency, make a transformation, and shift everyone’s mindset in the company—the design team included. Bob Calvano shares his first-hand experience on the evolution of a creative team. He shares the steps he is taking to position his in-house team as a strategic partner, as well as some of his tactics to change the mindset within the organization.
Web Design for Beginners: Designing for the Web
Design’s all about communication, no matter what medium you’re working in. You already have design skills — now you just need to learn the limits and advantages of the web to become an effective web designer. The first session taught you the language of the web; this session explains how web design works.
Managing A Cross-Generational Creative Team
Managing a creative team that contains designers of widely varying ages doesn’t have to be a communication nightmare. This session will focus on the core qualities of three generations—Baby Boomers, Gen Exers and Millennials (or Gen Y)—and explore the inherent challenges of managing each group. The goal of this session is to explain the context in which your employees respond in the workplace, so that you can improve communications and mitigate potential cross-generational conflicts.
Web Design for Beginners: Web 101
This part 1 of the 4-part DesignCast Series Web Design for Beginners. If you don’t know a CMS from CSS, start here. When you’re a print designer starting to work online, the language of web design can feel totally foreign. This DesignCast gives you a fundamental understanding of how the web works and give you the vocabulary you need to work with web developers.
Join Jesse Friedman and learn about responsive web design practices and technology and how to design dynamic and responsive sites. Once you develop your first responsive website, you’re going to love what it can do.
Talking Turkey on RFPs with Sarah Durham of Big Duck
Join Ilise Benun of Marketing Mentor and Sarah Durham, principal of NY-based design firm, Big Duck, to find out how her firm handles RFPs.
Selling Your Ideas to Bosses & Internal Clients
Are your ideas slapped down and shuffled around by managers and internal clients? If so, you’ve learned the hard way that it’s not enough to simply have great ideas and concepts—you and your team must also sell those ideas if you want them to see the light of day. Join creativity author and popular speaker Sam Harrison to learn road-tested, real-world tools for refining your presentation skills and upping your idea-selling ratios.
Design Inspiration for the Wired, Tired and Uninspired
The creative soul is a fragile entity and requires exceptional care, especially when thrown into the corporate environment. Join Glenn John Arnowitz as he discusses survival strategies and explores real-world cures to the many challenges that in-house creatives face when corporate politics and red tape interfere with creativity.
Project Management Through Work Tiering OnDemand DesignCast
One of the biggest challenges facing in-house design managers is managing excessive workloads. But there are specific, focused strategies that can help you wrestle down this bear of a problem. As co-principal of of Cohen-Miler Consulting, Jen Miller has helped some of the biggest names in business today get a handle on their workloads through project tiering. Today, she’ll present proven tactics for taking control of your time by organizing and prioritizing your projects and ever-growing to-do lists.
Best of CFC Part 1: Becoming a Hired Gun OnDemand DesignCast
Direct from the Creative Freelancer Conference 2011, join us for an expansion of one of the favorite sessions with veteran freelance illustrative designer, Von Glitschka. Von will present the highlights of his highly praised CFC presentation on how to develop your portfolio and build working relationships with larger firms as an independent creative. But that’s not all. After a short presentation, we’ll go behind the scenes in a Q&A with Marketing Mentor Ilise Benun, asking the questions everyone wants answers to, such as, “How exactly do you get the work you really want?”
The Pricing Game: A Real-World Look at How to Price Design Projects
Previous DesignCast sessions have taught designers how to figure their hourly rates, how to position their pricing and how to ask clients for their budgets. Now, we’ll go deeper on pricing to explore how creative professionals think about their fees for real-world projects. A panel of experienced designers will present their pricing for three mock projects, and reveal how and why they set their fees. Session attendees will get the project descriptions in advance and be able to play along at home and see how their estimates stack up with the panelists’. Be prepared to be surprised at how your peers think about pricing their work! This DesignCast is based on a very popular longtime HOW Design Conference session.
Take Control of Your Money: Financial Success for Creative Professionals Learning Series
Make a resolution to gain control of your professional finances in 2011! Are you satisfied with you’re earning as a creative professional? Does talking budget with a client make you nervous? Do you worry that your hourly rate is too high … or too low? Marketing Mentor’s Ilise Benun presents a three-part series of online sessions designed to help creative professionals like you manage money—how to think about it, how to talk about it and how to manage it.
Get the entire 3-part series now!
This series includes:
Learning Series for In-House Managers Series
Running a corporate design department—or working successfully in one—requires the perfect blend of creative skill and business acumen. In this 4-part HOW Learning Series, veteran in-house design leader Andy Epstein (co-founder of InSource and editor of the InHOWse Designer Blog) presents strategies and tactics for thriving as a creative in a corporate environment. You’ll get real-world advice on managing a team, creating smart processes, maintaining brand standards and building successful relationships.
Get the entire 4-part series now!
This series includes:
- The Tribe Vibe: How to Build a Great Team Culture
- The Process Process: How to Manage Projects Effectively
- Brand Blindness: How to Become an Effective Brand Steward
- Let’s All Get Along: How to Collaborate With Peers & Clients DesignCast
What Designers Need to Know About Web Fonts Series
oin Ilene Strizver in this 3-part HOW Learning Series as she explains, demystifies and demonstrates the latest technology in modern font formats, designing with type on the Web, and the opportunities and benefits for using Web fonts.
Get the entire 3-part series now!
This series includes:
The Accidental Creative Series
Creative insight can be an elusive beast, but in today’s competitive marketplace the pressure to consistently deliver great ideas continues to rise. It’s challenging to generate brilliant ideas when you need them most, but with a few purposeful practices you can set yourself up for everyday brilliance. In this session, Todd Henry will reveal a handful of simple practices that will help you experience consistent creative insights in your life and work.
Get the entire 2-part series now!
This series includes:
