Editor’s Picks

strategies-creative-freelancers

Strategies for Creative Freelancers – Spring 2014

As a freelancer, it’s easy to fly solo while focusing on your own work and clients, but isolation isn’t always ideal. Networking with and learning freelance strategies from experienced creatives is crucial to the success of your business! On April 16, join HOW Design University for Strategies for Creative Freelancers – Spring 2014, a...

breakthru-web-design

Breakthrough Website Design Success

As a web designer, it’s your job to increase conversion rates for your clients. Many web designers find that bounce rates are still high, even after working hard to ensure that their keywords are refined and their pages are fully optimized. What’s a designer to do? To help designers through this struggle, Dr. Bill...

intro-ux-design

Sneak Peek: Introduction to UX Design with Patrick McNeil

User experience (UX) design is a comprehensive, user-centered approach to web design. Encompassing every aspect of a user’s interaction with your interactive design, user-centered design emphasizes clarity, simplicity and responsiveness. Interactive design expert Patrick McNeil will introduce students to user-centered design in his HOWU course Introduction to UX Design. Still not sure if this...

freelance-taxes-feat

Freelance and Filing Taxes – Live Design Tutorial

Tax filing for freelancers can be a headache! Tax law and technical jargon make it difficult to know exactly how much money you owe, and online programs such as TurboTax or TaxSlayer.com often charge freelancers more for the services without saving them any cash. What’s a freelancer to do? Start with HOWU’s resident tax...

pantone-feat

Introducing the NEW 2014 Pantone Plus Series

The 2014 Pantone Plus Series is here! The series includes a total of 84 new colors, all of which have been incorporated into Pantone’s latest solid color publications, formula guides and color bridges. No supplements will be offered, which brings the total number of solid colors from 1,677 to 1,761! The last time Pantone...

brand-clarity-feat

Brand Clarity: The Secret Weapon of the Most Powerful Brands

When developing a brand strategy, focusing on clarity is key. The strongest brands in the world express a clear, effective and relevant message. Learn how to identify and create a strong, clear brand with instructor Roy Levitt in Brand Clarity: The Secret Weapon of the Most Powerful Brands, a live design tutorial. In this...

start-freelance-business

How to Start Your Own Freelance Business

Have you ever wanted to be your own boss? Are you interested in starting a freelance business, but don’t know how to get started? Make the jump to freelancing with the HOW Design University course How to Start Your Own Freelance Business with freelance guru and Marketing Mentor founder Ilise Benun. Register for How...

designers-guide-emarketing

Designer’s Guide to Effective and Engaging Online Marketing

Thanks to your creativity and innovation, you’re a pro at design. But how are your skills in designing web marketing campaigns? Learn essential marketing design techniques and get your website on the map using the resources in the Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns. This comprehensive guide will help...

breakthrough-logo

Breakthrough Logo Design and Branding Success

“Company logos which are strategically planned and designed with specific company credibility traits are termed credibility-based logo design. These traits are defined by the company’s expertise and trustworthy dimensions.” – Dr. Bill Haig Dr. William L. Haig first began developing his “credibility-based logo design” strategy in the 1960s while working with legendary designer Saul...