Editor’s Picks


Eyeballs Galore! Design Army’s Latest Video

Design Army’s latest creative video promotion is a quirky avalanche of eyeballs. Eyeball everything. Eyeball cupcakes, eyeball ping-pong balls, eyeball Halloween costumes and even a dog named Iris. The promotion shows the whimsical story of the eyewear retail store, Georgetown Optician, which consists of a family who loves fashionable eyewear. “The goal of the Georgetown Optician...


Mastering a Communication Plan To Get a Client’s OK

Wading into the business side of graphic design means finding a way to communicate effectively with clients.  When approaching a client with a design direction, a few homework items must be completed before you can determine how to persuasively deliver your message. Start off by rigorously researching the client to gauge their goals, intentions, bottom line and audience. With...