There’s nothing quite like relaxing with a cold craft brew after a long day at work. But like many designers, we’re just as interested in beer packaging as we are in the flavor of the beer. There’s no point in drinking out of an ugly bottle when you can be a connoisseur of both creative packaging and fine brews, right?
If this sound like it’s up your alley, you’ll love Cool Beer Labels: The Best Art & Design from Breweries Around the World by Daniel Bellon & Steven Speeg. Featuring well-designed labels from craft and small breweries from around the world, this design book demonstrates how commercialized beer packaging design can be elevated to a whole new level. Get a taste of quality packaging design and great beer, and delve into an exploration of fun design and a celebration of the craft brew culture.
In the meantime, check out these beer brands that have taken their innovating packaging to the next level.
10 Intoxicating Beer Packaging Designs
Two Roads Brewing Company
Louisiana-based design and marketing agency BRZoom (Bochanis Rogan Zoom LLC) felt up to the challenge of creating innovative packaging for Two Roads Brewing Company. BRZoom’s label tempted consumers to “take the road less traveled.” Read more about this beer packaging here.
Kaiju! Beer Packaging
HalfCut Brand Identity
Cincinnati-based craft beer café HalfCut, whose brand identity was developed by Neltner Small Batch, used the rich history of craft brewing as the key element in developing the project’s branding, including naming the beerhouse. “Halfcut is a term from the 1920s that means ‘slightly buzzed’ but we didn’t want the brand just to be about drinking, but also education and craftsmanship from earth to glass, exploration and finding ‘what’s over the mountain.’” Read more about HalfCut here.
Have you designed a knockout beer label? Enter it into the HOW International Design Competition. The final deadline is September 30, so hurry and enter today!
Broken Mirror Brewery—Beer Bottle Sampler
The creative packaging for this beer bottle sampler was created by student designer Erin Schlesinger, whose work was recognized in the HOW International Design Awards. Learn more in the March 2014 issue of HOW Magazine.
Drake’s Brewing Expedition
Molly McCoy Graphic Design of Oakland, Calif., designed this 22-ounce bottle for Drake’s Brewing Company, earning recognition in the 2012 HOW International Design Awards. Learn more about this design in the March 2012 issue of HOW Magazine.
Almanac Summer 2010 Vintage Ale
Black Market Goods Beer Packaging
This beer packaging for Black Market Goods was designed by 2012 HOW International Design Award winner Marco Manansala, a student designer from California State University. Learn more about Manansala in the March 2012 issue of HOW Magazine.
Fictional Beer Label for North Coast Brewing
This fictional bottle and cap design for North Coast Brewing by student designer and New Visual Artist Taylor Goad’s features the Alexis typeface from the Lost Type Co-Op. Learn more about Goad in the April 2014 Issue of Print Magazine.