When establishing yourself as a powerful player in the design arena, it’s crucial to hone your self-promotion and branding expertise. While it might seem like common sense, self-promotion may be more of a challenge than you think. After all, it entails more than organizing your work into a carefully orchestrated portfolio. Thorough self-promotion also requires an understanding of the latest techniques, methods and platforms to compete in the ever-growing market.
To help you meet the challenge of successful self-promotion, we gathered resources that feature the latest trends and techniques to make the process significantly easier.
Check out the list of resources below to help you confidently self-promote:
In this download from HOW magazine, you’ll get expert advice and tips on how to promote yourself. From learning when to call yourself a freelancer to learning how to make your LinkedIn profile stronger, you’ll attract more clients and get your name out there. Also included: An inspiring article that takes a look at designers who have reached new markets through their side projects and an excerpt from “The Designer’s Guide to Marketing and Pricing.” Even if you’re already promoting yourself, this collection will give you ideas of different marketing approaches and expert advice.
By Robin Landa
Building a personal brand is about determining the things that make you different from every other designer and shining a big bright spotlight on them. Build Your Own Brand will help you explore, develop, distill and determine a distinctive brand essence, differentiate yourself and create your visual identity and personal branding statement.
by Ian Clazie
The first purpose of Creating Your Digital Portfolio is to help designers, illustrators, and other creative professionals navigate the challenge of creating a digital portfolio (obviously). It contains practical advice to getting your work into a portable digital format ready to share on the web. It also discusses the thinking behind creating a portfolio, your objectives, and communication strategy.
The second purpose, however, is to serve as a catalogue of carefully chosen example portfolios for inspiration and reference. Some of the examples are portfolios of individuals and some are design studio websites, but the lessons to be learned from these sites are universal.
Simply put, this book is about building effective digital portfolios. The better your portfolio is, the easier your interviews with prospective employers and clients will be. If you are making the leap to presenting your work digitally or online, or you simply want to improve your online presence, Creating Your Digital Portfolio will prove indispensable.
by Austin Kleon
In the follow-up to his New York Times bestseller Steal Like an Artist, Austin Kleon demonstrates how to make your work known and get your name out there in Show Your Work! Rather than keeping your creativity to yourself, Kleon stresses the importance of valuing generosity over genius, self-discovery over self-promotion, and using the network over “networking.” Utilize the provided illustrations, examples, stories, and quotes to discover the ten transformative rules for being open, brave, generous, and productive. Embrace the communal nature of creativity, and find out why sharing your creative process and letting others steal from you is the way to success as any type of artist or entrepreneur in the digital age.
Whether you keep a regularly updated blog or have just discovered the blogosphere, The Golden Rules of Blogging by Robin Houghton is your guide to navigating the rulebook of blogging. Utilizing real-life blogger stories and examples, as well as expert advice from those who have learned the hard way, discover a renewed look at blogging that explains when, why, and how to break the blogosphere’s golden rules.
How To Make a Pro Website Yourself Using WordPress and Other Easy Tools
by Alannah Moore
Today, many of the most successful creative businesses are run online. A good website, whether an online shop, a marketing tool for freelancers or business or a portfolio is an essential tool for graphic designers, artists, photographers and everyone with a creative background. And it’s as important as ever to ensure that the website’s design and function reflects your individuality and personal style.
The Creative Person’s Website Builder is that everything-in-one tool you need to get your site up and running the way you want it to. Using WordPress, it takes you quickly and rigorously through the process of setting up a website, giving you tips and hints to improve your style choices and create the look you are aiming for. You’ll also see a variety of approaches to creative websites, covering everything from the online shop to portfolio sites.
by Phil Cleaver
What They Didn’t Teach You in Design School by Phil Cleaver provides advice on the stage from graduating, and getting into a studio and staying there as a valued designer, and explores best design practices. Though predominantly serving as a useful guide and bridge in the first year of your career as a designer, it should also be considered an essential tool that can be consulted when you’re unsure of what to do next.
Begin with the essentials of beginning your design career, like building your résumé and portfolio, seeking out opportunities, and preparing for and securing interviews. More than just helping you get a job, however, this career guide serves to help you succeed in whichever design position you land. Learn how to effectively work with other designers and your own clients, keep up to date with the industry, hone your business skills, and much more. From the day after graduation to the completion of your first year as a design professional, this career guide will help you stay on top of your game.
Discover more digital portfolio tips from this HOW Live Session, Putting Together and Pitching a Digital Portfolio. In this session, Diane Domeyer, executive director of The Creative Group, will walk you through the key steps of building an online book that showcases your core strengths, speaks directly to employers’ or clients’ needs, and wins you work, whether it’s choice assignments at your current job or new business.