Each year, the Pantone Color of the Year influences product development, purchasing, and design across industries including fashion, packaging, interior design, graphic design and more.
For more than a decade, Pantone has been choosing these colors based on popular entertainment, travel destinations, and worldwide events.
Here’s what Pantone has to say about the 2014 Color of the Year:
Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.
This color and the 84 new colors included in the 2014 Pantone Plus Series appear in a broad range of Pantone products, including the PANTONE® Plus Series Essentials kit. For a limited time, the kit comes with a FREE Radiant Orchid Travel Mug when you order it at MyDesignShop.com.
Intrigued by this year’s choice, I decided to take a retrospective look at the Pantone Color of the Year from 2008-2014. Take a look at the colors and what Leatrice Eiseman, executive director of the Pantone Color Institute®, had to say about each one below (all images courtesy of Pantone):
“From a color forecasting perspective, we have chosen PANTONE 18-3943 Blue Iris as the color of the year, as it best represents color direction in 2008 for fashion, cosmetics and home products. As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic. Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays.”
“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance. Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.”
“In many cultures, Turquoise occupies a very special position in the world of color. It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues. Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.” – Leatrice Eiseman, executive director of the Pantone Color Institute®
“The most abundant hue in nature, the human eye sees more green than any other color in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally-appealing tone translates easily to both fashion and home interiors.”
Keep an eye out for the 2015 Color of the Year this December!