I hate April Fool’s Day, because it’s a glaring reminder that I can’t trust my fellow human beings. Still, the extent that some companies will go with a prank is impressive. Last week, Proctor & Gamble enthusiastically announced the launch of Scope Bacon, “for breath that sizzles.” When questioned by Adage reporters, P&G’s ad agency would only comment if a non-disclosure was signed.
Accompanying the announcement was a dedicated website and hashtag – #scopebacon.
According to the story, April Fool’s Day is often coveted for its ability to pull off the absurd, while the public-at-large gives its permission to push the limits of a product that would be taboo on any other day, “Brands have been using the day to blow off steam and get some earned media buzz for years.”
Take a look at some of the other brands that Adage showcases that used April Fool’s Day to promote themselves.