Best Grad Gift EVER!

What do you get the creative school graduate that is just about to launch his or her career in design community? A savings bond? Money? A pen? I’ve got the best idea!

Get your family together and give the gift that will continue to give for years – a full ticket to HOW Design Live! Your grad will network with the world’shdlpresent2 most prolific artists, creative directors, illustrators, web designers and more! This year’s event is in beautiful San Francisco from June 22-26. A full ticket includes access to the four conference programs: the Design Conference, the Dieline Package Design Conference, the Creative Freelance Conference and the InHowse Manager’s Conference. The experience will resonate for the rest of your grad’s life! Purchase a full ticket by Wednesday, May 1st and use HOWMAG coupon code to get $100 off the full price ticket.

Failure is Not an Option

Theodor Seu587px-Ted_Geisel_NYWTSss Geisel aka Dr. Seuss published his first book, And to Think That I Saw it on Mulberry Street, in 1937. It was rejected by 27 publishers before Vanguard Press picked it up. He even thought about burning it. Success does not come overnight, nor does it come easy.

This spring, thousands of talented, creative graduates will enter the thankless world of business with little to prepare them for the toll it may take on their self-esteem.

Milton Glaser said it best, “The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.”

Talent, however, only goes so far. Staying connected to the design industry and an enthusiasm to keep cultivating one’s craft are the most important reasons that HOW exists and every day we are thankful for the input and support we receive from the entire HOW community.

image: Library of Congress


HOW’s has culled through hundreds of products and come up with gifts for grads that will bestarter-guide-fanned_1 key to their success in the design space. The one product that I highly, highy recommend is the Pantone Starter Formula Guide, a sampling of 543 Pantone Colors selected from the Pantone Plus Series including: Pastels Coated & Uncoated stock; Neons Coated & Uncoated; Premium Metallics Coated; Classic Metallics Coated; and Solid Colors Coated & Uncoated. The Pantone Starter Formula Guide is just $43.35 (21% off)

designvipusThe second item I would highly recommend is a Design VIP membership which includes a year subscription to HOW and Print magazines. Additionally, Design VIP members get 10% off and free shipping* on applicable merchandise, 10% off HOW University courses and 15% off of HOW Design competitions and HOW ebooks – all for $54.95*!

*U.S. program only. Canadian and International VIP programs are also available.

To get your grad inspired, we’re including our favorite inspirational quotes. Enjoy!

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated failures. Persistence and determination alone are omnipotent.” – President Calvin Coolidge (1872-1933)

“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “Wow! What a Ride!” – Hunter S. Thompson (1937-2005)

“When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, ‘I used everything you gave me.” – Erma Bombeck (1927-1996)

“Complaining is silly. Either act or forget.” – Stefan Sagmeister (1962)

“Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure.” – Saul Bass (1920-1996)

“Talent without discipline is like an octopus on roller skates. There’s plenty of movement, but you never know if it’s going to be forward, backwards, or sideways.” – H. Jackson Brown, Jr.