Brand Clarity: The Secret Weapon of the Most Powerful Brands

brand-clarityWhen developing a brand strategy, focusing on clarity is key. The strongest brands in the world express a clear, effective and relevant message.

Learn how to identify and create a strong, clear brand with instructor Roy Levitt in Brand Clarity: The Secret Weapon of the Most Powerful Brands, a live design tutorial.

In this live, one-hour webinar, you’ll learn how to arrive at a brand strategy that will drive a strong, powerful design and a brand that not only reaches its ideal audience, but also connects with them in a meaningful, and motivating way.

Register for Brand Clarity: The Secret Weapon of the Most Powerful Brands today!

Brand Clarity: The Secret Weapon of the Most Powerful Brands

A Live Design Tutorial
When: March 14, 2014
Time: 1:00 PM – 2:00 PM Eastern (1 hour)

Levitt will explain the fundamentals of defining, developing, and expressing powerful brands. He will focus on the importance of clarity through every step of the branding process as a means for developing strong, competitive, and sustainable brands.

Freelancers, studios, design firms and anyone with a design business will benefit from learning about brand strategy in this course.

The best way to develop clear branding and what the process means to the final expression of that brand is often debated. But no matter what, clarity is key. If a brand strategy is not extremely clear and founded upon fact-based truths, the brand expression becomes a guessing game or beauty contest, lacking an effective message.

Learn how to determine what makes brands strong or weak and how to arrive at the best possible brand strategy in this live design tutorial.

Levitt will discuss the Discovery process, or the process of learning to understand the various voices and perspectives of the people in an organization and listen to the customers who engage with that organization in unique ways. This process helps you determine the core, honest issues surrounding your brand and formulate a strong, effective brand strategy.

By the end of the course, you’ll be well-versed in compelling, efficient and innovative ways to bring a brand to life.

Brand Clarity: The Secret Weapon of the Most Powerful Brands is a holistic lesson in branding for freelancers, studios, design firms and designers interested in incorporating more meaning into the brand strategies they develop.

Register for Brand Clarity: The Secret Weapon of the Most Powerful Brands today!


Roy Levitt is a Co-Founder of Van Deusen & Levitt Associates, a full service brand strategy and design firm. He is a brand identity specialist and strategic design expert. Building brands that inspire, support, and transform organizations is his professional passion. Roy has helped define some of the world’s leading brands by combining solid strategic thinking with inspired creativity, understanding of world cultures and markets, and common sense to deliver superior results. He has worked across a wide range of industries including fast-moving consumer goods, financial services, healthcare, professional services, and industrial products. Roy is a true “global citizen,” with both U.S. and U.K. citizenships.

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