I love brand strategy because it incorporates so many different design concepts. It is “audience profiling”at its best. Knowing your customer is important, but understanding how to engage that consumer is the difference between winners and losers.
HOW Design has pulled some of the most intriguing brand strategies in packaging design from For Sale, eight to be exact. Download the ebook for free to find out what one image in Tropicana’s packaging design is vital to selling their orange juice and how a brand named Fat Bastard elevated their wine image to one of the top sellers in the French wine category. For Sale has even more case studies on what drives purchases via design or redesign. These eight stories are a perfect start to understanding what motivates a market.