Branding Design: From BackRub to This

branding design
Marcia Hoeck and Ed Roach of Hoeck Associates, Inc. think too many designers are spending more time on logos and less time on branding. While most of us would agree that logos form the centerpiece of a brand, there is much more to branding design than a logo.

Unfortunately, even if you know this, it’s often necessary to educate your clients about it and especially about the many platforms needed to establish brand presence.

On September 10th from 2pm – 3pm ET, Hoeck and Roach will lead a live Webinar entitled, Common Mistakes Designers Make with Branding (and How to Fix Them). The program is just $39.99 and offers great insight into the common mistakes some designers make with branding that can sabotage their work before even getting started. It is designed to teach about branding as well as how to present a broader business strategies to clients.

As “camps” go, I am of the active design camp. Branding, in my opinion, should always remain in the forefront. Slightly akin to how a celebrity is treated. If your brand does not have a daily post on social media, a video series on Youtube or some form of exposure every day, it will be forgotten.

The company, formerly known as BackRub, knows exactly what I’m talking about. In 1996, the name was changed to this, actually it was misspelled, a logo was devised out of a free software program call GIMP and the rest is history. Today, this brand is the second most powerful in the world, just under Apple according to BRANDZ.

Do you know what it is? Here’s a few more clues.

This company started in 1995 with the nickname “BackRub” because it was designed to read system back links in order to determine the relevancy of a page/site. In 1996, the founders of this company decided to change it to something mathematical and chose the name used for 10 to the 100th power. Do you know what it is? Ready to find out?

10 to the 100th power is googol. Misspelled it is:


Google has branded itself through many of its other companies — Youtube is one of its most visible. It promotes the arts through Google Doodles which are shared around the world and provides free analytics, another great branding tool and one that has hurt its competitors.

The landscape has changed and even designing a dashboard is something that touches the graphics community in terms of design and brand building, as does mobile apps and web design. Are you ready to learn more about how to avoid common mistakes in branding?

500x500_common-mistakes_1Clear your calendar for next Tuesday, September 10th from 2-3pm ET and gain some insight into Marcia Hoeck and Ed Roach’s Common Mistakes Designers Make with Branding (and How to Fix Them).
Register Now