What? Did you miss it, too?
No doubt Google learned a lot from Yahoo!’s public critique of their redesigned company logo. Google on the other hand took a different course when they announced admitted that the flat, muted colored logo, expertly spied by Ars Technica’s Ron Amadeo (@ronamadeo) on September 9th in the image file of the Chrome Beta Android APK, was indeed the company’s “new” updated moniker.
It was briefly used for the new tab page before someone noticed and it was pulled. It’s currently inaccessible without ripping the APK apart.” Ron said…and stayed close to the story.
arstechnica.com: “Update: another sighting. You can also spot this logo on Google’s servers.The normal logo on Google https://www.google.com/images/srpr/logo4w.png, but Joshua Stewart figured out that just by incrementing the number to 5 or 6, you can see the new design.”
“So we know this new logo exists and that it is officially from Google, but we don’t know if it will be used company-wide. It would certainly make sense for Google to roll it out for everything, because this looks about a million times better than the current logo. If this goes live, it would become the company’s first logo redesign since 2010, when it toned down the shadowing and brightened up the colors. That design was also tested before it went live. As for this new design, we’ll just have to wait to see if Google adopts it across its properties. Let’s hope.
I haven’t seen sharp investigative reporting like that since Woodward and Bernstein. Not surprising, Mashable’s Samantha Murphy Kelly picked up on the story (10 days later) when Google finally disclosed that yes, as part of a redesign which included updating the Google bar to work seamlessly across many products and devices, Google had, “refined the color palette and letter shapes of the Google logo. We’ll be rolling out this update across most Google products over the next few weeks, so keep an eye out and let us know your thoughts.”
Ron Amadeo is vindicated! Can we learn from some of the random comments about the logo on Mashable that were posted when the story broke? Anita Helen writes, “I’ve been working in marketing for years. If your logo is recognized there’s no need to change it often. I use Google every day. I don’t really care about what your logo looks like.”
Guillermo Perez Merayo says, “It looks cheap.”
Another says, “This logo-craze is all but interesting. Who cares, I’m not buying or using anything because it’s a logo.”
Only Some See the Sparkle
If you look at the comments above, you’ll note that logo designers are not everyday people, or even ordinary creatives. The first comment suggests from Anita Helen, a marketer, that “I don’t really care about what your logo looks like.” (Let’s take away her marketer badge).
The rest of the comments, while slightly different each feel a logo means little when it comes to overall purchasing power or decision-making. And, of course we know that isn’t true. We also know that there is always a fine line between the creation and completion of a logo. Are you one of the special ones? Here are some books for your library and an independent study from one of the great designers, Bill Haig, all packaged into the: Strategic Logo Design Ultimate Collection.
Cool Logo Designs
There are five design products in this ultimate collection to help you sharpen your skills and stretch your talent. Breakthrough Logo Design and Branding Success Independent Study is led by Bill Haig, a pioneer in logo development. Learn more about his approach to “credibility-based logo design” in this study.
HOW’s Inside Logo Design discusses ensuring that a brand’s logo is consistent with the overall product. An excerpt from Jim Krause’s Logo Brainstorm Book is also part of the issue as well as how Chermayeff & Geismar redesigned the PBS Logo.
David Airey’s Logo Design Love: A Guide to Creating Iconic Brand Identities answers the questions every designer wants to know about logos — “Why is one logo more effective over another?” Don’t miss Logo Design Love if you’re looking for answers and want to hone your talent.
A Logo Does Not Make a Brand,” by Joe Duffy, who believes that every brand has a language all its own and that language is carried through via design applications.
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