Learn essential marketing design techniques and get your website on the map using the resources in the Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns. This comprehensive guide will help you become the “go to” person for designing online marketing campaigns.
Even if you’ve mastered some facets of designing eMarketing campaigns, this collection of resources will expand your knowledge of a wide variety of those techniques to bolster your online presence and visibility.
A well-rounded and in-depth look at marketing design, the Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns includes an independent study workshop, one book, three OnDemand design tutorials and a session from the 2013 HOW Design Live conference.
Originally priced at $378.91, you can get this extensive collection for just $108.97 — that’s more than 70% off!
Only 50 of these collections are available for purchase, so buy the Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns from MyDesignShop.com today!
This collection was created to help you acquire the skills and knowledge you need to do this work effectively and, in the process, become more valuable to your client or company. Whether you’re trying to add a boost to your existing skill-set or you simply want to learn how to create better online marketing campaigns, the Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns collection will provide you with the necessary skills and information about the tools you’ll need to design those campaigns.
Inside the Designer’s Guide to eMarketing:
- Creating a Responsive HTML Email – Independent Study Workshop
- Google Analytics for Designers – OnDemand Design Tutorial
- Search Engine Marketing (SEM) Strategies For Graphic Designers – OnDemand Design Tutorial
- A Website That Works by Mark O’Brien
- The Conversion-Focused Website from the 2013 HOW Design Live conference
- Designing Digital Advertising – OnDemand Design Tutorial
Take a closer look at what you can do with the resources included in this collection:
Reach out with responsive email marketing
As much of the population migrates to tablets and smartphones, designing responsive emails is becoming an increasingly important skill. Considering the limited capabilities of many email readers, responsiveness can be a serious challenge.
Designer, developer and email marketing ace Chris Converse formulated Creating a Responsive HTML Email to help you design and build well-crafted, responsive emails.
This Independent Study course will show you how to design and construct an HTML email design that will render properly in 30+ different mail clients, including: Outlook, Gmail, Android, iOS, and Windows phones.
As part of the Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns, this independent study course will help you get the word out to potential clients with sleek, professional email marketing campaigns that work on any device.
Put yourself on the map with search engine marketing
The Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns includes two OnDemand design tutorials that will help you design an optimized website to increase your visibility and web presence.
In Google Analytics for Designers, marketing strategist Christopher Butler shows you how to use Google Analytics and its in-depth reporting features. You’ll learn about user testing and measurement, and you’ll learn how data from Google Analytics can aid in storytelling. Walk away with the tools you need to set up Analytics on your websites and start working smarter.
For a targeted look at search engine marketing, digital marketing expert Derek Mabie will guide you through Search Engine Marketing (SEM) Strategies For Graphic Designers. In this one-hour tutorial, you’ll learn how to strip away the ineffective parts of an SEM campaign and build a smart strategy with the proper tools and consumer insight. Discover how to minimize budget waste AND maximize conversions.
Develop a website that generates business
The Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns includes A Website That Works, a book by Newfangled president Mark O’Brien that guides readers through the process of building a website that will generate business.
In the book, O’Brien uses his 9-Step Process to provide a framework for creating a website that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience. He’ll guide you through the process of transforming your website into a business-generating tool while developing the web marketing expertise you’ll need to guide your clients and earn more web work.
The Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns also includes The Conversion-Focused Website, O’Brien’s talk from the 2013 HOW Design Live conference. In this session, O’Brien reviews the core components of a website designed to increase conversion rates. He explains what you should expect from your website and what you’ll need to do on a regular basis to make sure you’re getting the most out of your site.
Design digital advertising campaigns
Digital advertising expert Kam Diba leads Designing Digital Advertising, an OnDemand design tutorial that teaches you how to design effective digital advertising campaigns. Diba also outlines best practices for driving online engagement to connect with your audiences so you can get the word out.
Whether you’re interested in designing cutting-edge rich-media ads and viral marketing videos, or Facebook apps and site-wide takeovers, Diba will help you ensure that your creative executions are compelling enough to increase brand awareness, and drive sales. He’ll cover the basics of advertising campaign strategy, design and messaging.
As part of the Designer’s Guide to Designing More Effective and Engaging Online Marketing Campaigns, this tutorial will help you with the entire digital advertising process—from brainstorming and all the way through final execution.