Eyeballs Galore! Design Army’s Latest Video

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Design Army’s latest creative video promotion is a quirky avalanche of eyeballs. Eyeball everything. Eyeball cupcakes, eyeball ping-pong balls, eyeball Halloween costumes and even a dog named Iris.

The promotion shows the whimsical story of the eyewear retail store, Georgetown Optician, which consists of a family who loves fashionable eyewear.

“The goal of the Georgetown Optician film was to tell the story of the Voorthuis family — three generations of optometrists and eyewear specialists — in a quirky, creative way with a high-fashion sensibility,” says Design Army.

From storyboarding, to props and to post-production color grading, Design Army’s video production and direction led to a delightful representation of the Voorthuis family and their shared passion for frames. The video also depicts the intense family rivalry over who wears the most fashionable spectacles.

Design Army’s talented team crafted yet another eye-worthy advertising campaign with this latest promotion. Watch the full promotional video below.

Design Army’s Mesmerizing Creative Video

The Creative Process: On and Off the Set

See the snapshots below of their creative process on and off the set:

DesignArmy_GTOFashionFilm.pdf - Dropbox

The storyboard

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Processed with VSCOcam with g3 preset

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Processed with VSCOcam with g3 preset

Processed with VSCOcam with g3 preset

GO_BTS_006 GO_BTS_007 GO_BTS_011

The Print Promotional Designs and Website:

DesignArmy_GTOFashionFilm.pdf - Dropbox (1)

Our Family Knows Glasses Print Ads

DesignArmy_GTOFashionFilm.pdf - Dropbox (2)

“To complete the rebrand, Design Army completed a six-month social media takeover, aligning the company’s social media channels with the new fashion voice and giving them a uniquely creative, ownable feel — with shareable original content — that helps the company position itself as an arbiter of style and taste.” — Design Army

Read more about their process here.


Y0058If you’re creating an advertising campaign and need some guidance, we recommend this helpful book, Advertising Design and Typography. This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter.

Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way.

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