Eyeballs Galore! Design Army’s Latest Video


Design Army’s latest creative video promotion is a quirky avalanche of eyeballs. Eyeball everything. Eyeball cupcakes, eyeball ping-pong balls, eyeball Halloween costumes and even a dog named Iris.

The promotion shows the whimsical story of the eyewear retail store, Georgetown Optician, which consists of a family who loves fashionable eyewear.

“The goal of the Georgetown Optician film was to tell the story of the Voorthuis family — three generations of optometrists and eyewear specialists — in a quirky, creative way with a high-fashion sensibility,” says Design Army.

From storyboarding, to props and to post-production color grading, Design Army’s video production and direction led to a delightful representation of the Voorthuis family and their shared passion for frames. The video also depicts the intense family rivalry over who wears the most fashionable spectacles.

Design Army’s talented team crafted yet another eye-worthy advertising campaign with this latest promotion. Watch the full promotional video below.

Design Army’s Mesmerizing Creative Video

The Creative Process: On and Off the Set

See the snapshots below of their creative process on and off the set:

DesignArmy_GTOFashionFilm.pdf - Dropbox

The storyboard

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GO_BTS_006 GO_BTS_007 GO_BTS_011

The Print Promotional Designs and Website:

DesignArmy_GTOFashionFilm.pdf - Dropbox (1)

Our Family Knows Glasses Print Ads

DesignArmy_GTOFashionFilm.pdf - Dropbox (2)

“To complete the rebrand, Design Army completed a six-month social media takeover, aligning the company’s social media channels with the new fashion voice and giving them a uniquely creative, ownable feel — with shareable original content — that helps the company position itself as an arbiter of style and taste.” — Design Army

Read more about their process here.

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