According to Google, “good designer” is searched for globally more than 22,000 times a month. “Good web designers” gets searched for over 4000 times a month. Could you or your company be a good answer to this search query? What are your Search Engine Marketing Strategies?
What other queries do you think you might you might be the answer to? Are you a graphic designer that lives in St. Louis that specializes in logos? Are you a master at creating annual reports? Are you a freelancer? Have you mastered social media? Do you create amazing marketing collateral or provide head shots for business professionals in Alexandria, Virginia?
Whatever your professional expertise, targeting search queries to build your business is crucial. Does your website have an SEO friendly web design? On Wednesday, August 14 at 2pm ET, I will be moderating a HOW Design University Design Tutorial called Search Engine Marketing (SEM) Strategies For Graphic Designers, presented by Derek Mabie, president and co-founder of Evolve Digital Labs, a Search Marketing agency that specializes in understanding online consumer behaviors. The cost is just $39.99 and I highly recommend taking this webinar. Search Engine Marketing (SEM) is the broader umbrella that includes Search Engine Optimization (SEO), paid search, Google Analytics, location-based mobile search and more.
Remember the last time you went online to search for something, browsed several sites, then decided you would wait to make your purchase, only to find the products you viewed are following you on nearly every other site you visit? That is ad retargeting, a tool that search company Adroll.com says brings back 98 percent of visitors to sites. That other 2 percent of visitors convert from search to buyer on the first site visit.
Although ad retargeting techniques won’t be covered in this one-hour design tutorial, SEM will and it’s that discipline that forms the foundation of what Google adwords, retargeting, social search and more. What can it do for you and your client? Plenty.
Once you understand SEM, just add a dash of creativity and you can tap into customers searching for what you or your company has to offer. If you don’t understand SEM, you are already behind the curve. Mabie’s program is one of the best in SEM that HOW Design has offered and having it presented by the president of a search marketing firm ensures you will get inside tips and techniques. – RECOMMENDATION: HIGH
Search Engine Marketing (SEM) Strategies For Graphic Designers, presented by Derek Mabie
Wednesday, August 14, 2013
2pm ET – 3pm ET