For centuries, wine label designs were really basic and rather boring. Not anymore. Today’s wine labels are all over the map, and in many cases, they greatly influence buying decisions. Go online (check out the wine/champagne section of TheDieline.com) or head to your local wine store and inspect the vast array of wine labels. Let them inspire one or more design projects.
Try this Creative Exercise: Assess your personality and talents. Describe your personal brand to yourself. If you were to place those attributes and characteristics in a bottle, what would you name it and what would your label design look like? Write it up and sketch it out. Leave a comment and share what you come up with below.
Packaging Design Resources
- “Boxed and Labelled” highlights new approaches to packaging design.
- The Art of the Label: Listen as Michael Osborne shares his expertise for designing wine brands in winery-rich Northern California.
- Get “Box Bottle Bag” and view amazing packaging designs from around the globe.