Pieces of Art
Graphic design is not for the faint of heart. In addition to being an expert on color, layout and type, graphic designers are required to use the copy presented to them by the client or a marketing team. If the copy offends or causes a nationwide scandal, the incredible graphic design goes unnoticed much like the recent uproar over a McDonald’s ad in Singapore.
In an effort to engage hungry Singaporeans, McDonald’s Singapore placed an ad in The Straits Times, the most widely read newspaper in Singapore, using a play on words – “Today’s Peak Sauce Index is Looking Deliciously High.”
From a strictly aesthetic point of view, the ad above (via StraitTimes.com) has the three elements that bestselling author, Jim Krause, shares in his popular toolkit – The Designer’s Ultimate Index – which includes three of Krause reference guides: Color Index Revised Edition, Layout Index and Type Idea Index. Together this collection offers nearly 1000 pages of graphic design components in an easy to use reference guide format. Included is:
The Color Index, Revised Edition: providing more than 1,100 color combinations and formulas in this easy-to-use reference guide.
Layout Index: offering examples for newsletters, flyers, posters, brochures, print ads, stationery, general page and web page layouts with more that 840 color images!
Type Idea Index: inspiring type ideas with 650+ typography and type intensive designs from initials, monograms and logos to headlines and paragraphs.
HOW’s MyDesignShop.com is offering this top selling reference collection at nearly 70% off the retail price at just $20!
This is a great opportunity to experience Krause’s expert teaching at a fraction of the cost. It’s a great gift, too!