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Click-Throughs and Catvertising: Designing Digital Campaigns
Kam Diba, VP of marketing for the Game Show Network, talks about the opportunities provided by technology, and what makes digital campaigns effective. (Photo courtesy of Shutterstock.)
10 Reasons Why You Must Go to the Interactive Design Conference
Do you want to be more productive, more efficient and more effective in your career as an interactive designer? Then you must join us in San Francisco for the HOW Interactive Design Conferences.
Graphic Design Résumé Tips
Need to polish up your résumé design? The Creative Group takes a look at traditional and emerging graphic design résumé options.
The Connection Between Archetypes And Brand
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
29 Things Designers Need to Know + 8 Ingredients for Success
Doug Bartow, principal of id29, created quite a stir with his article “29 Things Young Designers Need to Know.” Now, hear him divulge the “8 Critical Ingredients for a Successful Graphic Design Career” in this design tutorial.
Making Sense of the Data: Google Analytics + User Testing
Learning how to use Google Analytics and conduct user testing will improve your web design work and help turn your design opinions into bulletproof facts. Read more
5 Ways to Rock a Grant Application
Grants are an often over-looked way to seek funding for a socially conscious design idea. Check out these 5 grant writing tips, excerpted from “The Design Activist’s Handbook: How to Change the World With Socially Conscious Design,” to help bring your idea to life.
10 Free Fonts—Plus Free Font Download Tips
Check out 10 of HOW’s favorite free fonts, and get expert advice on the do’s and don’ts of free font downloads.
Top 10 Websites For Designers – July 2012
Every month HOW scours the web to find the best design websites. Then we compile the top promo sites, design tools, resources and sites for creative time-outs.
Typography Crash Course
Get typography tips and tricks from the author of Mastering Type. Learn about everything from kerning to font pairing.
