Personal Branding: Your Design Currency

equationThe Equation
Have you ever had a garage sale? I participated in my first one last weekend along with dozens of my neighbors. I really just wanted to get rid of things, but I noticed a strange phenomenon. When a potential buyer would pick something up and ask the price, I would respond — ”$5″ or “$3,” even “$2.” About 75 percent of time, the asker would lay the item down and walk away. I started to notice that I was attaching no value to the item at all. When I began starting at $10 or even $20, they would look it over and make me an offer.

Perceived value is at work in all forms of social and business behavior and personal branding is tied directly to it. In design, there are dozens of components to a client’s project — web, logo, collateral, etc. — determining if a project cost should be based on a per item or per hour fee is just the beginning of creating a design brief. The starting point should begin at the Value Equation:

Value = Benefits / Cost
 

Freelance Designers are in greater demand and freelance design talent continues to be sought after. In our survey, 52 percent of in-house respondents and 65 percent of agency respondents expect demand for extra help to grow. The AIGA members surveyed told us they need freelancers to pitch in on heavy workloads and fill the need for specialized skills that don’t exist internally.

 

The hottest hiring areas for freelance workers include interactive, web, mobile and multimedia design. As the economy continues its gradual recovery, many designers find themselves stretched thin. And that’s hindering creativity.  SEE HOW INTERACTIVE DESIGN CONFERENCE BELOW.

 

These four trends represent a lot of change, but change can be good – both for your career and pocketbook. Designers who approach the future with an open mind and creativity will find plenty of opportunities. As the economy continues its gradual recovery, many designers find themselves stretched thin. And that’s hindering creativity.

 

Design Currency: Understand, Define, and Promote the Value of Your Design Work By Jenn designcurrencyVisocky O’Grady, Ken Visocky O’Grady assists creatives in attaching value or a “currency” to their talents. Something needed badly in today’s career climate. The Creative Group, recently published Four Trends Impacting Your Design Career on HOWDesign.com

The Visocky O’Grady’s spoke at HOW Live this past June to a group of designers abour their own value proposition and how to determine currency as it relates to value, making it easier to price jobs and new seize opportunities.

Design Currency: Understand, Define, and Promote the Value of Your Design Work by Jenn isocky O’Grady, Ken Visocky O’Grady assists creatives in attaching value or “currency” to their talents. Something needed badly in today’s career climate. The Creative Group, recently published Four Trends Impacting Your Design Career on HOWDesign.com. One trend noted was a greater demand for freelance design talent.

“In our survey, 52 percent of in-house respondents and 65 percent of agency respondents expected their companies to hire more freelancers over the next three years. Why the demand for extra help? The AIGA members we surveyed told us they need freelancers to pitch in on heavy workloads and fill the need for specialized skills that don’t exist internally.”

Valuing those specialized skills is your “Design Currency.” Knowing how to communicate that value is the key to a successful design career. Included in the purchase of Design Currency is the Visocky O’Grady’s one-hour audio presentation at HOW Live. The special price for both is just $22.97. Expect to gain insight into solving your value equation. Buy Now.


Interested in increasing your Design Currency? Register for HOW Interactive Design Conference Today. November 5-7, 2013, in Chicago.

HOWinteractivedesign

COMMENT