I accept that I might very well be overreacting, but ever since I first read Rainbow Fish, I have a deep well of anger toward the Swiss writer and illustrator Marcus Pfister and to some degree, his translator, J. Allison James who introduced Rainbow Fish to the U.S.
The story seems benign enough: Rainbow Fish was born with exquisitely colorful scales. The other fish are jealous and one day, a fish asks him to pull one off his skin and give it to him. When Rainbow Fish refuses he is viewed as “rude” and no one wants to play with him anymore.
The mob ices him and bullies him so severely, he asks his friend Octopus for help. Oddly, instead of admonishing the other fish for ill behavior, Octopus tells Rainbow Fish that he should pull off his exquisite scales and give them away to the parasites the other fish.
As Rainbow Fish follows Octopus’ advice and gives away all that makes him special (the scales that he was born with), everybody loves him.
I’ll let you determine the moral of the story. My point in bringing up the book is that too often we are taught as children that being proud of who we are is rude or talking about an award or race we’ve won makes us seem as if we’re bragging. Yet, as we get older, we are required to have cultivated skills to talk about ourselves in order to get into college, secure internships, jobs and more.
What’s the secret to promoting yourself without looking like you’re promoting yourself?
Business cards are always a great start, but there are several unique tips in HOW’s eBook Self-Promotion for Designers. Show an interest in others, and, when carrying on a conversation, find out more about what the other person does, then try to incorporate your own work and/or mention a project you’re working on or just finished up.
Self-Promotion for Designers includes a section on how to enhance your online presence and what kinds of promotion provides the best lead generation. Many years back, McGraw-Hill created an ad that is talked about still today. It’s a great reminder of your audience and you. Once you realize the truth about your anonymity, get the download and start learning about ways to self-promote your talents.
Remember, you’re a superstar. Think it. Know it. Breathe it. Buy Now.