Something Is Happening in My Design Shop

Something is happening in My Design Shop. We want to tell you about it, but we just couldn’t find the words.

So we asked Jim Krause to tell you:

Hop on over to My Design Shop to check out what’s available with code ANY10, or keep reading for a bit more about Jim.

You’ve probably heard of Jim before now. We’re huge fans, so we talk about him quite a bit.

If you don’t know anything about him, he’s an exceptional logo designer, a photographer and a typography master. He speaks at HOW Design Conferences, teaches HOW Design University courses, and writes a host of awesome books.

Purportedly propelled into the design world by inspiration from Letraset run-down typefaces, Jim began his career in the late 70s. He loves all the latest tech—as any HOW Interactive Design Conference attendees know well— but his absolute favorite design tools are an ultra-fine felt-tip pen and a sketch pad. “For me, everything starts there,” he says.

And if he weren’t a designer…

I’d be the guy standing on a street corner dressed in worn jeans and a second-hand t-shirt holding a sign that reads, ‘Life is short: Kill your television.’

He’s also referenced regularly by the anthropomorphic rabbit who promotes his books:

Screen Shot 2014-10-20 at 11.27.57 AM

We think the rabbit looks rather familiar, but we’re probably just imagining things.

Screen Shot 2014-10-20 at 11.24.20 AMWatch the video of the mysterious talking rabbit promoting Jim’s Logo Brainstorm Book here.

Now, we personally recommend that you take advantage of this particular promotion by purchasing one of Jim’s many wonderful books, but the fact is, you can use it on just about anything in My Design Shop.

So, whether you’re looking to get a fancy Pantone set, check out some of the videos from one of the HOW conferences, register for a live design webcast, or read some design books for fun, you can take 10% off your entire order by entering code ANY10 at checkout in My Design Shop. Browse the store to see what you can get.

If you’re interested, here are some of the things you’ll find by the great and clever Jim Krause at My Design Shop:

Color for Designers

Ninety-five things you need to know when choosing and using colors for layouts and illustrations.

Get an engaging visual presentation of color design fundamentals with Color for Designers by Jim Krause. Instead of taking the popular approach of presenting excessive theory or ready-to-use palettes that quickly go out of date, this book explores the timeless thinking behind effective color selection and palette building. Get it here.


By the way, the mysterious rabbit is particularly fond of this book:

Visual Design

Ninety-five things you need to know. Told in Helvetica and dingbats.

Get a non-traditional but extremely engaging presentation of 95 fundamental design principles with Visual Design. Rather than taking a textbook approach to graphic design, this guide uses good design to explain and demonstrate good design. Each spread discusses a different topic, making the coverage of graphic design principles easy-to-follow and appealing to learn. Get it here.


Let’s see what the mysterious rabbit has to say about it:

Learn by Doing and Have Fun Doing It

From HOW Design Live 2014

Once a designer gets good, they also start to get busy. And once busy, the hefty demands of deadlines, budgets and clients start to eat away at the enjoyment that drew most of us to this profession in the first place: the enjoyment of making stuff. And once that happens, designers start to lose interest in their chosen career and things often spiral downhill from there. In this session, Jim shares what he’s learned about keeping things fresh and fun in his over thirty years as a designer. Watch this session here.

Color Index, Revised Edition

The perennial bestselling Color Index by Jim Krause has been revised and improved! Color Index, Revised Edition provides more than 1,100 color combinations and formulas that, like the previous edition, are proven to help designers, artists and crafters make effective color choices in their work, both print and Web. Plus, now the color palettes in the Adobe Swatch Exchange format for CS2 through CS4 can be imported directly into Adobe programs including Photoshop, Illustrator and InDesign. Exploring and experimenting with colors in fresh, exciting ways has never been easier. Get it here.

Z6514By the way, Jim also put together a sequel a comprehensive Color Index Swatch Library to go with this book. You can also check out the sequel—Color Index 2—and its accompanying Color Index 2 Swatch Library.

If you’re not ready to commit to a full color swatch library, you can download 8 color swatches for free.