The Best Advice for Designers

Photo by Matthew Yohe

Photo by Matthew Yohe

Not a day goes by that I don’t see something that has me contemplating the designer’s inspiration behind it. Graphic design, illustration, branding, art direction, user experience, responsive design, and so much more touches every part of business today. Steven Jobs said, “Design is not just what it looks like and feels like. Design is how it works.” Jobs saw the importance of blending technology with personal empowerment. He understood that design had to be executed from the user’s perspective and not from a business objective. That ideal has created Apple Superfans, consumers that are fiercely loyal to the brand.

Other visionaries also understood the crucial role that design played in success. Here’s how they described it:

“Design must reflect the practical and aesthetic in business but above all… good design must primarily serve people.” – Thomas J. Watson

“Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.” – George Santayana

“Design is so critical it should be on the agenda of every meeting in every single department.” – Tom Peters

“The urge for good design is the same as the urge to go on living.” – Harry Bertoia

“A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.” – Douglas Adams

“Design must seduce, shape, and perhaps more importantly, evoke an emotional response.” – April Greiman

“Luck is the residue of design.” – Branch Rickey

“Computers are to design as microwaves are to cooking.” – Milton Glaser

“Design is people.” Jane Jacobs

“Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can’t invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes.” – David Herbert Lawrence

“Book-jacket design may become a lost art, like album-cover design, without which late-20th-century iconography would have been pauperized.” – James Wolcott

My Secret List

HOW’s is running a June Savings Sale with 25% to 50% off of great educational design products. Hundreds of items are marked down for one week only, so let me give you a head start on some of the best deals.

archetypes_in_branding_cover_1Archetypes in Branding is one of my favorite books when it comes to branding. Inside you’ll find 60 archetypes with information on how major brands are using them to position their products in the marketplace. The book is 40% off. The ebook is 50% off when you use the code ebook50.

Infographics are a great way to tell a story and Creating Great Infographics OnDemand Design Tutorial is 50% off now until June 18th.  This one hour program gives step-by-step instructions on how to develop a compelling infographic – from visualizing and communication to the final aesthetic. Infographics are often more influential than simple text. It is also a favorite on social media channels for sharing. growing-your-freelance-business-cover

HOW’s Growing Your Freelance Business is filled with advice from top freelancers in the field. Learn how to attract clients, set your rates, develop metrics and much more at 30% off the price. It’s one of our most popular downloads and a must for freelancers as well as those interested in the prospect of freelance.

how_0713July’s issue of HOW is the “Interactive Design & Typography Issue.” If you missed it, take advantage of 40% off the digital download from now until June 18 – at just $6.97!

Our number one product – The Logo Brainstorm Book – is also on sale this week as well as the Build Your Own Brand live tutorial and book special. The tutorial will be presented by Robin Landa on June 18th, outlining a unique 10-step program for building your brand identity.

There’s a number of great products on sale at that are worth investing in. Take advantage of the June Savings this week.