I’m not a big fan of reality tv, but I would love to peek into the world of a digital creative designer. First, I can’t imagine a job where the tools of the trade change daily. Responsive Web Design and UX Design are so popular today that digital creatives need to become experts in order to effectively speak to clients. But, what about the new tools that become obsolete within a year or the products that have created such a stir that immediate surrender is the only recourse. How do you know which to give your time and energy?
Overcoming obstacles in the digital creative space is the premise behind Paul Wyatt’s book, The Digital Creative’s Survival Guide: Everything You Need for a Successful Career in Web, App, Multimedia and Broadcast Design.
Wyatt interviewed digital creatives from around the world to learn what makes them marketable and how they stay relevant with so many new apps, platforms, solutions and programs being introduced daily.
It’s not just the technical side of a digital creative’s chaotic life that harbors the most challenges. Often it’s the team, or even a client who understands little about a specific technology and demands an impossible result.
Not to worry. Wyatt has created the “survival” guide for digital creatives that can assist with personnel issues, and delivers some of the best examples of design work that I’ve seen. If you are in need of some practical advice, visit MyDesignShop.com and learn from the experts at more than 20% off the retail price.
The Creative Group recently posted a great checklist on HOWdesign.com’s inHOWse section about crafting an online portfolio, a real must for the digital creative. Here are some the top 3 of the 6 tips excerpted for building and maintaining an online design portfolio that will get results:
While you’ll still need a hard-copy book for a hiring manager to peruse during the interview, your digital design portfolio is one of the first things an employer will review; it’s what will help you get a foot in the door. In fact, in a new survey by The Creative Group, 71 percent of advertising and marketing executives said they prefer to view a job candidate’s work samples online. Only 16 percent of respondents said a bound book is best.
1. Aim for simple and straightforward. Time is always of the essence for busy hiring managers. Don’t force them to dig to find your work samples. If you have your own website, make the “Portfolio” section easy to locate. Then, ensure its contents are well organized and free of extraneous bells and whistles. Intuitive navigation and quick load times are critical.
2. Use the right portfolio-building resources. If you don’t yet have extensive web design skills, there are numerous online resources available to showcase your work. In just a few short steps, you can create an online design portfolio on sites like Behance, Coroflot or design:related. Tumblr, F–lickr and even Pinterest are also options.
3. Be selective. Employers prize quality over quantity. It’s easy to upload 100 images, but that doesn’t mean it’s a great idea. Some designers, particularly those just starting out their careers, have a tendency to go overboard. Unfortunately, this tactic can backfire.
View the entire article at HOWDesign.com.
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